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Business Unveiled: Expert Tips and Secrets from Top Creative Industry Professionals

Business Unveiled is a podcast helping people in the creative industry refine their skills and grow their business. In every episode, you’ll be taken behind the scenes of the creative industry with celebrity wedding planner, entrepreneur, and productivity consultant Angela Proffitt as she shares her experiences in running a high profile event and design company around that world. There's nothing Angela and her team haven't seen before, and you'll get to listen to what she's experienced, how she got through it, and what she learned along the way. Business Unveiled is the go to podcast for anyone who wants to develop a productive and profitable business in the creative industry. For more helpful tips, visit www.angelaproffitt.com.
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Business Unveiled: Expert Tips and Secrets from Top Creative Industry Professionals
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Jan 13, 2022

If you're an entrepreneur, you know the importance of creativity in business. Creative ideas can help you stand out from the competition and attract customers. But how do you go about building a creative business on an online platform? 

Be open to new ideas and don't be afraid to try something different, let your creativity flow and encourage creativity in your team members.

Today’s guest, Christina Scalera, Owner & CEO of The Contract Shop will be sharing with us all about why you may want to consider an online store for your creative business and the top tips to make your creative business a success!

Main Topics:
- Why service providers should consider an online store instead of the course model
- The biggest mistakes creatives are making with their online shops
- How to you avoid overwhelming shoppers in your digital shop

Key Takeaways:
- Digital products can be much more efficient than offering courses to your clients
- Your digital products can become the backbone of a marketing strategy that is 100% profitable from start to finish!
- Digital shops give you the freedom to work from anywhere and wake up to consistent funds in your bank account. 

Jan 6, 2022

Are you thinking about publishing a book? The publishing industry can be confusing for authors who are trying to understand how it works and what they need to do in order to get their book published. It is important to keep in mind that the publishing landscape is constantly changing, so it is important to stay up-to-date on the latest trends and developments. 

This includes understanding the different types of publishers, how the submission process works, and what you can expect once your book is published. By knowing what to expect, you can make informed decisions about your publishing options and achieve the best possible outcome for your book. 

I’m so excited to share today’s guest, Rea Frey, CEO of Writeway, who will be sharing all about the publishing industry, tips for getting started when writing a book and some key things authors should keep in mind. 

Main Topics:

- What goes into a successful book proposal
- What to know about the publishing industry before becoming a writer
- Tips for getting started writing a book

Key Takeaways:

- Learning the ins and outs of the publishing world
- Why a book proposal is important
- Confidence is essential to enter into the publishing world as an author   

More About Our Guest:

Rea is the CEO of Writeway and the multi-published, award-winning bestselling author of three suspense novels and four nonfiction books. What started out as a simple writing coach side hustle based on referrals quickly scaled to a multiple six-figure business (Writeway) and landed 10 clients top literary agents and book deals in less than a year. Rea uses her 15 years in the publishing industry to simplify the information and offer in a straightforward way. Whether you want to write a book, sell a book, or promote a book, her company Writeway assists and guides in the process. Simply put, she is the expert of all things book writing and book publishing! Rea is also the co-host of The Writeway Podcast.

Dec 30, 2021

It's no secret that the business landscape is constantly changing. In times of uncertainty, it can be tough to know how to accelerate your business. However, with strategic and creative approaches, you can make sure your business stays ahead of the curve.

Today’s guest, Claus Raasted, founder of College of Extraordinary Experiences, is sharing with us all about how to be a true creative and innovate during tough times. 

Main Topics:

- Why senior creatives do role-play
- How anyone be a true creative
- How to innovate during tough times

Key Takeaways:

- Creativity happens through deep focus.
- Being in a room with other creatives is crucial
- Mistakes happen

Dec 23, 2021

As business owners and entrepreneurs, chances are you're always looking for new and innovative ways to grow your business. One strategy that can be very effective is launching a membership program. 

Membership programs allow your customers to become members to become a part of something bigger, sharpen their skills and receive exclusive benefits in return. There are many different ways to structure a membership program, so it's important to design one that fits your business needs and goals!

I’m so excited to have our guest, Lisa Prinic, Owner of Scaling Deep who will be sharing with us all about how to build a membership program for your business!

Main Topics:

- Why memberships are so popular and making a resurgence
- How to overcome the 'obstacles' of starting a membership
- How to design a membership model based on your zone of genius AND clients' desired results.

Key Takeaways:

- What makes a successful membership model so you can effectively evaluate whether it's a right fit for you as you grow your creative business?
- How to determine the right place for a membership in your business.  

More About Our Guest:

​​Lisa helps impact-driven business owners dive deep into their unique value and business models to build sustainable & profitable brands. She helps them simplify & package their offers, increase their visibility with bolder messaging & strong positioning and scale with membership programs.

She is a trained business strategist and the host of the Scaling Deep Podcast.

Lisa is a results-oriented, deep thinker who has a knack for “seeing” the value of each business and turning that into a pipeline of ideal clients.

A staunch believer in business simplicity and intention, Lisa helps her clients accomplish their goals by focusing on what to do AND what to ignore.

Dec 16, 2021

Launching a business is no easy task, and funding it can be even harder. That's where crowdfunding comes in: by crowdfunding your business, you can pre-sell products or services to interested investors and get the startup cash you need. But before you launch your campaign, there are a few things you need to know. 

I’m excited to share guest, Dan Demsky, founder of Unbound Merino, who is sharing all his tips for how to get a product off the ground using crowdfunding and how it is possible to start a hyper successful business even if you are creative at heart.

Main Topics:

- How to get a product off-the-ground using crowdfunding
- What it’s like to start and run a company with your best friends
- How to scale a direct to consumer (D2C) business, and more!

Key Takeaways:

- It’s possible to still use crowdfunding to start, scale and gain serious traction.
- It’s possible to start a hyper successful business even if you are creative at heart.
- It’s possible to run a company with your friends without going insane. 

More About Our Guest:

Unbound Merino was created by three lifelong friends. We spent our high school days taking road trips across America to see our favorite bands. Every time we came home, all we could think about was saving enough money for the next big adventure.

It didn’t take long until we turned our sights on the rest of the world. Like many seasoned travelers, we were drawn to the incredible natural benefits of Merino wool. The fabric was perfectly suited for travel, but it was typically designed as high performance outdoor activewear, with flashy logos and unnecessary embellishments. Sure, it performed great on a hike, but we wanted something that did that and also looked great at a restaurant, in a museum, at a rock concert and out on the town.

After years of researching, designing, and prototyping - we partnered with industry leaders to create the most stylish, versatile and highest performing Merino wool clothing that’s made specifically for travel and everyday life.

Our purpose is to create simple, high performance clothing that is versatile enough for any occasion.

Today, Unbound Merino is worn by countless fellow travelers all over the world. Our clothing is designed to help pack and own less so you can focus your energy on the experiences that matter most. Our promise is freedom through simplicity.

Dec 9, 2021

As an entrepreneur, it's important to understand what your customer wants. After all, you're in business to serve them! But sometimes it can be challenging especially when they don’t always know what they need. 

There are some simple changes you can make to your messaging/branding/strategy that can have a big impact. Communicating with the brain's natural rules of decision making is a game changer when it comes to knowing your customer.

I’m so excited to share today’s guest, Melina Palmer, CEO of The Brainy Business who will be sharing with us all about how to know what your customer wants.

Main Topics:

- What is behavioral economics
- The top 5 wording mistakes businesses make
- Why behavioral economics should matter to businesses and individuals

Key Takeaways:

- The brain doesn't work the way you think it should (99% of decisions made by the subconscious)
- Communicating with the brain's natural rules of decision making increases conversions and makes it easier for people to buy from you.
- There are some simple changes to your messaging/branding/strategy you can make that don't have to cause a lot of money, but can have a big impact.

Dec 2, 2021

It's no secret that finding and training team members for your business can be challenging. Sometimes it doesn’t feel like there is enough time in the day to search, nevermind onboard someone. And then once you have your new team member trained the real test comes along when you see their performance. 

Placing team members in specific roles based on their personality type is the best way to ensure they will be successful. 

I’m so excited to share today’s guest, Hiliani Ellis, founder of Exceptional Admins who will share with us the top things to look for when searching for team members.

Main Topics:

- How working with an assistant is for the betterment of your business and life
- Advice Hilani would give her younger self
- How to discover your daily purpose

 

Key Takeaways:

- Easy to digest insight into working with an assistant.
- Special tips to be a better boss/leader.
- Reminder to work on your business, not in your business. 

More About Our Guest:

Hilani is a well-known ambassador for the administrative profession. Her depth of expertise stems from working for over a decade as an executive assistant. Her previous roles were anything but ordinary. It’s the dynamic job circumstances that helped Hilani build a unique foundation, atypical of traditional executive assistant roles. Later in her career, Hilani transitioned from her position as an executive assistant and launched a specialized headhunting and facilitating firm.

Nov 25, 2021

If you’ve been following me for a minute, you know that I am OBSESSED with saving time through calendar blocking and time management tools. Being present and focused on the task in front of you is so important!

As entrepreneurs we can find ourselves pulled in many different directions. But prioritizing tasks is the key to GSD! Calendar blocking provides you with the balance that is essential to running a successful business. 

Today’s guest, Leo Tumwattana, Co-founder & CEO of Sorted, an application that combines your tasks, calendar events and notes into a unified timeline so you can hyper-schedule your entire day in one place. He will be sharing with us all his top time saving tips!

Main Topics:

- How to main an efficient schedule
- The definition of hyper-scheduling
- Tips to calendar blocking

Key Takeaways:

- The ROI of task management isn't linear. You need to balance how much you focus on task management and actually doing the task.
- We all have 24 hours in a day
- Scheduling your day is the path to gaining more focus and reducing stress. 

More About Our Guest:

Leo is the Cofounder and CEO of Sorted. Before starting Sorted, Leo helped turn around a retail clothing company and took it public, did an MBA, worked as an executive at Louis Vuitton, took a sabbatical, traveled around, worked on a few startup ideas, and taught coding at General Assembly. That's where he met Harry, and together they cofounded Sorted.

Nov 18, 2021

Building a business is no easy task and at times it can be overwhelming. There's so many things to think about and consider, but one of the most important things to do before anything else is to establish values for your business. 

No matter what kind of business you have or want to create, this step will help you attract the clients you want and will establish a solid company culture. Creating a values-based company should always come first because it helps make sure every other decision you make aligns with who you are as an entrepreneur. 

I’m excited to share today’s guest, Erica Courdae, DEI Coach and Consultant, Founder and CEO of Silver Immersion Beauty Salon. She will be sharing with us how to build a values based business.

Main Topics:

- The definition of an “imperfect ally”
- Strategies to use in business to ensure all clients feel welcome
- What it means to optionalize your values

Key Takeaways:

- Simple, first steps to take if you feel like you’re late to the ‘diversity and inclusion’ conversation
- Mistakes podcasters and content creators make that drive tokenism (even when the intention is to amplify BIPOC voices)
- The difference between implicit and explicit values -- and how you can weave yours into your social media content, newsletters, and more 

Nov 11, 2021

We are told our entire lives to play small and to make others happy before ourselves. But the problem with playing small is that it leaves us feeling unfulfilled and without the abundance we want in life. 

When you're unapologetically you, there's no need for apologies or excuses because when you're being true to yourself, there's nothing wrong with who you are. If authenticity is what you crave most in your life then this podcast episode is for you! Embracing your uniqueness can lead to greater success in every aspect of your life!

I’m so excited to share guest, Petia Kolibova, CEO of Petia Kolibova who will be sharing all about how you can create abundance in your life. 

Main Topics:

- How you can create abundance
- How do you find yourself
- The routines and rituals that change the way you feel or think

Key Takeaways:

- You are perfectly made for your purpose
- Be the energy you want to attract in your life
- What would your higher self do? 

Nov 4, 2021

Have you ever really thought about it? Your strategy vs. your capacity? You may have curated and designed the best strategy in the world for your business, but if your capacity isn’t there, the strategy cannot be implemented to it’s fullest potential.

We all know we need to manage our time, but when it comes to actually doing it, we tend to draw a blank. 

I’m so excited to share today’s guest Lisa Fabrega, Leadership Coach or Lisa Fabrega International. She will be sharing with us all the ways to increase your energy and power, how to overcome scarcity mentality and essential boundaries every business owner needs to create. 

Main Topics:

- The six ways successful women subconsciously drain their energy and power
- Signs of scarcity mentality 
- Essential boundaries every entrepreneur needs to create

Key Takeaways:

- Places you feel stuck are often not strategic issues, but capacity issues.
- Emotional Labor aka lack of Boundary Capacity can be the source of your burnout.
- Wanting to quit your business or constantly changing your business model is a purpose capacity issue, not a business model issue. 

Oct 28, 2021

As business owner, you are always thinking about how to grow your business. But do you know what is one of the most important considerations for success? Your mindset. It's not enough to have an idea or even skills that are needed in today's business landscape; you need a growth mindset that will help ensure you achieve your goals and reach new heights. 

I’m so excited to share guest, Margy Feldhuhn who will be sharing why mindset is so important in terms of personal growth and transformation, the power of sharing your story and what steps business owners can take when building a strategy. 

Main Topics:

- The Importance of Knowing Your Numbers
- Personal Growth and Transformation
- The Power of Sharing Your Story 

Key Takeaways:

- How have grief and loss can empower you as an entrepreneur
- Knowing your numbers will transform your business
- What steps business owners should take with beginning a strategy

Oct 21, 2021

What are the qualities of a great leader? It is not always about being charismatic or having good people skills, but it's important to have confidence in yourself. Leadership can be challenging so establishing a collaborative and competitive team is essential. 

Having a competitors mindset is important to keep up with your niche’s changing landscape in order to innovate. If you are looking to grow your business through leadership, this episode is for you. 

I’m so excited to share guest, Brain Covey, VP of Loan Depot, who will be sharing all about how to build a team that encourages growth. 

Main Topics:
- How to be empowered by a failure mindset
- Leadership
- Building a team that encourages growth

Key Takeaways:
- Setbacks can turn into setups for success
- Competition becomes collaboration
- Always learning and growing matters

Oct 14, 2021

Finding your niche is one of the most important steps in starting a business. You want to find something that you are passionate about and that people will be interested in. While there is no clear cut way to do this, defining your uniqueness is a good first step on your journey.

Our guest today, Jonathan Tuttle, Founding Director of Revenue Ascend is going to share with us his journey on finding his niche through his unique real estate knowledge and what steps you can take to discovering your niche!

Main Topics:
- Unique ways to invest in real estate
- Digital marketing trends
- How to find value in unlikely places

Key Takeaways:
- Be unique when finding your niche
- How to invest in real estate so you can split your time amongst different places
- The riches are in the niches

Oct 7, 2021

As entrepreneurs and business owners, we may find ourselves in a unique position to give back and make a difference. Many times not quite knowing how to get started. 

You first have to evaluate what works for you and your business and how you can use your time,  resources and skillset to make the biggest impact. 

I’m so excited to welcome today’s guest, Kris Putnam, President and Global Philanthropy Advisor of Putnam Consulting Group. She is going to share with us everything you want to know about giving back!

Main Topics:
- The top mistakes most donors make
- The one thing all philanthropists should be doing today 
- How to you help your clients

Key Takeaways:
- Most funders are delusional (but not crazy!)
- Effective philanthropic giving starts by asking the right questions
- The top donors seek help from top advisors and coaches 

Sep 30, 2021

Do you have a strategy? Like a real goal driven strategy when it comes to creating and sharing content? If you, answered “why do I need a strategy” this episode is for you!

It can be challenging to know where to start, but with the right tools and information you will be creating consistent content in no time! 

Our guest today is Mark Savant, founder of Mark Savant Media, if you are looking to build your brand and reach people online, he can help! Listen in as we talk about focusing the power of strategy to create consistent content.

Main Topics:

  • Podcast Growth Tactics
  • Repurposing Content for Social Media
  • Power of Video Collaborations

Key Takeaways:

  • Podcasting is Powerful
  • Social Media is Your Storefront
  • Do You Want to Trade Time or Money?

More About Our Guest:

Mark Savant is a digital media expert and social media agency owner. He helps people create better content in less time. Mark focuses on the power of video collaborations to help clients create constant social media presences in less than 1 hour a week.

His YouTube channel has over 600,000 views. His podcast, the After Hours Entrepreneur features top digital marketing and media experts. 

If you’re looking to build your brand and reach people online, Mark Savant can help.

Sep 23, 2021

You’ve probably heard the saying “expect the unexpected” and being a business owner is no exception! Every entrepreneur faces unexpected challenges and obstacles. These challenges can be both big and small, and they can come from any direction at any time.

Pivoting is hard, but if you do it right it can change everything for the better! It will likely take some sweat and tears to get there, but when you overcome the challenges and look at your business on the other side of pivoting, all your hard work will all make sense. 

I’m so excited to share this week’s guest, Eman Pahlavani, Founder & COO of HUNGRY a food tech startup that has innovated to meet a need and grow their business in ways they never would have imagined!

Main Topics:

  • How HUNGRY was born
  • How to use your platform to give back during hard times
  • How to pivot and then grow even more afterwards

Key Takeaways:

  • Pivoting is hard as hell...but if you do it right, it can save everything.
  • Take care of your employees during scary times. It's critical to keep morale high when things look apocalyptic.
  • Figure out what motivates you and focus on it. Figure out what motivates your team and get them to focus on that. 

More About Our Guest:

Eman Pahlevani is a successful D.C.-based serial entrepreneur. After graduating from law school in 2012, he and his brother Shy Pahlevani founded LiveSafe - a venture backed mobile app company that crowd sources safety intelligence. The brothers teamed up with long time friend and business partner Jeff Grass to successfully grow LiveSafe into a global enterprise. Over the next five years, the trio would raise more than $30 million dollars for LiveSafe and take the brand international.

Later in 2017, Eman, Shy and Jeff again teamed up to create food-tech platform HUNGRY - the first ever online marketplace connecting local top chefs with businesses in need of office catering. The company grew quickly from a $1 million dollar run rate to nearly $20 million dollar run rate in less than 24 months. HUNGRY began launching in new markets earlier this year and today operates in D.C., Philadelphia, Atlanta, Boston and NYC. Throughout his startup career, Eman has been recognized as one of D.C.’s top entrepreneurs. Eman currently resides in the Washington D.C. area where HUNGRY is also based.

Sep 16, 2021

There is a lot of pressure on entrepreneurs to be successful, and there’s many roads to success. You may start down one path and find yourself on a totally different route down the road. 

It can be challenging not knowing everything all at once, but when we embrace our individuality and uniqueness, everything else falls into place.

Today, I’m so excited to share our guest Erin King, Founder of Socialite. She is a best-selling author and 3x entrepreneur, who is going to share with us all about how to embrace who you’ve been, who you are and who you are destined to become… no matter what the world tells you.

Main Topics:

- When your inner GPS is telling you to take a different route – how do you respond?
- When you find yourself at a personal or professional crossroads - where do you turn for answers? Exactly how do you get unstuck?
- When you find yourself in a challenging situation- do you gravitate towards the comfortable, even when you know you should level up? 

Key Takeaways:

- Audacity: how to embrace who you’ve been, who you are and who you are destined to become- no matter what the world tells you
- Courage: how to identify and overcome the obstacles keeping you stuck and holding you back -
- Leadership: how to develop and deploy concrete action steps for you and your team to ignite powerful progress towards your biggest goals and decisions 

More About Our Guest:

Erin King is a best-selling author, 3x entrepreneur and the CEO of the Socialite Agency. She’s helped clients ranging from The Academy Awards in Hollywood to The United States Navy at the Pentagon communicate more compellingly using her award-winning PUB method. She is the author of “Digital Persuasion” and “You’re Kind of a Big Deal” which both draw from her personal and professional experiences having founded three companies before the age of 40. Off-duty, you can find her either mountain biking with her husband Hartman, Facetiming with her huge, crazy Irish family, or being an annoyingly extra dog mom to a cavapoo named Betty White.

Sep 9, 2021

Show of hands, are you managing multiple brands? It's no surprise that managing multiple brands is challenging. Some may even call this being a “serial entrepreneur”, but with the right plan you can achieve success in all of your brands!

The key is to find the right balance between time spent on each different aspect of your companies.

I’m so excited to share today’s guest, Dixie Bagley, owner of The Farm in Rome, GA. Dixie is going to share with us her organizational process behind managing multiple brands, how to know that you are ready for growth, and what to do to ensure that your brands work off of each other.

Main Topics:

- The organizational process behind managing multiple brands
- How to know that you're ready for growth
- What you should do to ensure that your multiple brands can work off of each other

Key Takeaways:

- Businesses need more than efficient management they need organic, timely content and someone to engage with each audience effectively
- Balance your brand identities while serving customers through various avenues
- Having a solid team is essential to growing and managing multiple brands

Sep 2, 2021

Building a profitable online business can be challenging. But remember if it were easy everyone would do it. There are so many different and competing ideas and methods that it's difficult to know where to focus your time and energy. 

There are some key tips to making sure your online business is not only successful, but also financially sound. I’m so excited to share this week’s guest, Parker Steven, Partner and Cheif Business Officer of Evolved finance. He will be sharing his top tips to building a more profitable and financially stable online business. 

Main Topics:

- How can an online business owner make their finances easier and less stressful?
- What are the most important expenses an online business owner needs to be monitoring?
- How much should an online entrepreneur be paying themselves? 

Key Takeaways:

- Keep your business and personal finances separate. 
- You need a better bookkeeping system
- Making sure you're getting a monthly salary each month is so crucial 

Aug 26, 2021

The future of business is changing and business owners are faced with the decision to stay where they are or adapt to the changes and grow. If you're an entrepreneur looking to scale your business, but technology is holding you back, I promise you there are ways to grow your company, no crazy coding or complex technology required!

The key is making the choice to step out of your comfort zone, take the plunge and dive into all that running modern day business offers. There’s so many things that can help you increase your productivity and get your time back! 

Get ready, because today’s guest, Caroline Creidenberg, founder and CEO of Wedfuly, is sharing with us how you can scale your business, no coding required!

Main Topics:

  • What tools Wedfuly uses in its no code operations back end
  • Ways entrepreneurs can implement this in their own business
  • Why to choose this path even if you have the skillset to code

Key Takeaways:

  • You don't have to code to build out a sophisticated operations system for your company
  • Automate when and where you can - it'll allow you to focus on more important things
  • Everything is a prototype until it's not - no code allows you to move quickly and not get too precious about anything. It allows you to move fast in a smart way! 
Aug 19, 2021

Have you ever thought of writing a book? You have all kinds of history and experience that has gotten you to where you are today and you want to share it with the world, to help those who are going through their own similar journey. Becoming a successful author is not an easy feat, but it's possible!

Sometimes to become a successful published author, it requires some major help and guidance from the experts! Telling your story and putting it into words can be challenging, but there are options available to help you along the way!

I’m so excited to share our guest today, Jyotsna Ramachandran, Founder & CEO of Happy Self Publishing. She will be sharing with us why authors need not be writers, building and author funnel and converting readers into clients. 

Main Topics:

- How authors can land their first TEDx Talk
- How authors who are not writers can finish their manuscripts
- The top mistakes authors make while trying to self publish

Key Takeaways:

- Turning on the Author Switch
- Building an Author Funnel
- Converting readers into clients

More About Our Guest:

Jyotsna is a bestselling author, book publisher, TEDx speaker, and is an international Author Success Coach who helps coaches, trainers, speakers, and experts to build a super-profitable author funnel with the help of their book.

She founded Happy Self Publishing to help overwhelmed, yet purpose-driven authors experience a transformative journey of self-discovery through the process of publishing their book and amplifying their message. So far, Jyotsna has helped over 400 authors from 35 different countries through her global publishing agency, Happy Self Publishing.

While Jyotsna isn’t working, this mom of 2 kids also loves to dance, run, plan her next solo trip, and is a passionate advocate for educational rights. 

Aug 12, 2021

The life you love is not a dream. It won’t always be easy, but it’s possible! If you want to create a life that works for you and not against you, if you want to change your life, you have to change your mind first. 

 

We all have the same 24 hours in a day, and it’s up to you to make the most of it. When you're looking for ways to create the life you love, you may need to take the time to assess what roadblocks you need to overcome and get rid of anything that is standing in your way of achieving your goals.

 

I’m excited to share with you our guest Renee Bauer, Owner, Attorney, Author and Podcast Host of Happy Even After, LLC. Renee is dedicated to educating people to make to the otherside of divorce and into their next chapter and helps them embrace the power to create a life they love.

 

Main Topics:

  • Divorce is so overwhelming – where does someone even begin?
  • How do you know when it’s time to file for divorce?
  • What does a successful divorce look like? 

Key Takeaways:

  • You have the power to create a life you love. 
  • There isn't any shame in saying "good enough" isn't good enough. 
  • Our stories are meant to be messy and your divorce is just one moment in your full, messy life 
Aug 5, 2021

Ever feel like you are spending more time writing content than actually sharing it? You're not alone. It's hard to keep up with the demand for fresh, relevant content, especially when you have a tight deadline and competing priorities. 

Live streaming can be a great way to get back on track by giving your followers what they want. An engaging experience that isn't just another article or company blog post. With livestreams, followers can see you or your product in action. Because livestreams are interactive (think Q&A sessions), viewers will come away with tangible takeaways that they'll remember long after the broadcast is over.

I’m excited to share our guest, Christoph Trappe, Founder of Voxpopme who is sharing all about how to get more out of your content through live streaming. 

Main Topics:

  • How can live streaming help you get your brand out there?
  • How would you tie it into your overall strategy?
  • Should every brand livestream?
  • How can live streaming help with building authentic brand experiences? 

Key Takeaways:

  • Live streaming tips as they relate to podcasting especially 
  • Tips on how to start and keep going
  • Top equipment recommendations
Jul 29, 2021

The world is changing. The economy is shifting, social media has changed the way we communicate and technology has made everything more accessible. As entrepreneurs and business owners in today's society - you have to be able to change with it or get left behind. 

Building a brand is no easy task, and it can be even tougher when the economy changes. It’s important to look at branding from an entrepreneurial perspective by identifying your target audience and creating a message that resonates with that client avatar. 

I’m so excited to share today’s guest Deb Gabor, CEO and founder of Sol Marketing who will be sharing with us what irrational loyalty is, how the best brands in the world create irrational royalty and the key to rapid and focused scaling for growth organizations.

Main Topics:

  • The Definition of Irrational Loyalty
  • How the best brands in the world create Irrational Loyalty
  • The key to rapid and focused scaling for growth organizations

Key Takeaways:

  • Understand how to "hack" Maslow's hierarchy to grow your brand
  • Learn about the power of the Ideal Customer Archetype and how that provides relentless focus as organizations grow
  • Unlock the Three Questions every brand needs to ask in order to become one of the Best Brands in the World 

More About Our Guest:

“Leading Expert" doesn't come close to describing Deb Gabor's passion for brands. More accurate? Brand Guru. Brand Impresario. Brand ​Evangelist​. She's written the book on branding (twice!) with bestsellers ​Branding is Sex​ and ​Irrational Loyalty​. She's the founder and CEO of​ ​Sol Marketing​, a strategy-led marketing firm obsessed with solving major business and branding problems for clients in every industry. Companies throughout the world use Deb’s Brand Values Pyramid, Ideal Customer Archetype, and “Brand Swagger Questions” to align their teams and articulate their brands to audiences.

Deb and her team at Sol Marketing have introduced her revolutionary brand strategy for organizations ranging from international household names like Allrecipes, The Associated Press, Dell, Microsoft, NBC Universal, NPR, NTT Data, and Siemens, to exciting emerging brands like hint water and Indagare. Deb also lends her brand authority with frequent contributions and commentary to major news outlets such as Entrepreneur, Forbes, FORTUNE, Inc., MediaPost, New York Times, NPR, USA Today, Wall Street Journal, and The Washington Post. Business and marketing organizations regularly call on Deb as a keynote speaker and workshop leader, relying on her as an inspiration for executives to embrace the power of branding to create Marketing That Sells. 

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