GSD Diaries with Angela Proffitt

Transforming Life & Business with Purpose, Passion, and Perspective Welcome to GSD Diaries (formerly Business Unveiled), where we share stories of transformation, resilience, and the pursuit of purpose. Join us as we travel the world, sharing insights from other cultures, highlighting wellness, and what it means to navigate the ups and downs in life and business. We'll uncover the truths behind living a fulfilling and impactful life. In this podcast, we highlight impactful leaders who have navigated change, wellness resorts and companies that prioritize health, sharing real stories of resilience and motivating you to create a balanced, fulfilling life. I'll sit down with industry leaders who have overcome incredible challenges, sharing their secrets to success and survival. Together, we'll explore how to shift perspectives, embrace healthy habits, and find true happiness in our work and lives. Hi, I'm Angela Proffitt, an entrepreneur disrupting the hospitality industry by shaking things up. As the GSD Girl who loves to Get Shit Done, let's dance around the world together, uncovering the 'first times' and the powerful stories behind them. Often, it's a near-death experience that wakes you up and pushes you to make a change. I've learned the hard way—if you don't take care of yourself, you can't take care of others in hospitality. In this wellness series, I'll chat with some of my closest friends and fellow movers and shakers in the entrepreneurial community. Together, we'll explore meaningful ways to become more human and empathetic, and shift our perspectives for a better life and business. This is GSD Diaries—transforming the hospitality industry, one step at a time.
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Jul 8, 2024

Join Angela Proffitt and Deborah Vahle as they delve into the heart of balancing life and career in the demanding hospitality industry. This episode is filled with powerful insights on finding gratitude, shifting mindsets, and prioritizing relationships. Angela and Deborah share their personal stories of overcoming struggles, emphasizing the importance of resilience and discovering meaning and purpose in life’s journey. Tune in for heartfelt anecdotes and practical advice on how to maintain a healthy work-life balance, prioritize self-care, and stay present in the moment.

Key Topics Covered:

  • Finding Gratitude and Shifting Mindsets: Practical steps to cultivate a positive outlook.
  • Prioritizing Relationships: The importance of nurturing personal connections amidst a busy career.
  • Resilience and Purpose: Discovering inner strength and meaning in life's journey.
  • Personalized Gifts and Understanding Context: The significance of thoughtful gestures in building relationships.
  • Work-Life Balance: Strategies for juggling professional responsibilities and personal well-being.
  • Challenges in Maintaining Balance: Real-life stories of overcoming obstacles in personal and professional lives.
  • Self-Care Prioritization: Techniques to avoid burnout and make time for oneself.
  • Impact of Change: Navigating personal and professional transformations with grace.
  • Being Present: The power of mindfulness in finding joy and overcoming challenges.

Guest Highlights:

  • Balancing Life and Business: Insights from a top Nashville real estate agent and mother of five.
  • Embracing Rest and Self-Care: Shifting mindsets to prioritize mental and emotional well-being.
  • Community and Support: The role of a supportive network during challenging times.
  • Navigating the Real Estate Market: Emotional resilience and the highs and lows of the industry.
  • Authenticity in the Hospitality Industry: Building genuine connections and staying true to oneself.

Memorable Quotes to Share:

  • "It's okay to start something and not finish it."
  • "Sometimes you get into something and realize, 'Oh, I really don't like this.'"
  • "Take the time and don't feel guilty about resting."
  • "It's really insensitive to tell someone it's going to be okay because it may not be."
  • "Money does not make you happy; it's a tool, and you need it."
  • "When shit gets real and hard, who's going to be there for you?"

Actionable Takeaways:

  • Embrace flexibility in your schedule to maintain work-life balance.
  • Don’t be afraid to change directions if something isn’t fulfilling.
  • Take care of your mental and emotional well-being as a priority.
  • Build a supportive community and lean on them during tough times.
  • Remember that success is a journey, not a destination.

Call to Action: Subscribe to our podcast and join our GSD Community for more insights and strategies to lead with wellness and purpose. Don't forget to like, share, and comment on your favorite moments from the episode!

Jul 8, 2024

Join Angela Proffitt as she introduces our exciting new podcast series focused on personal wellness, transformation, and resilience, especially within the hospitality industry. In this episode, Angela shares the journey behind the podcast's evolution from Business Unveiled to GSD Diaries, the impact of wellness on success, and the importance of prioritizing health in both personal and professional realms.

Key Takeaways:

  • Introduction to GSD Diaries: Discover the motivation behind the podcast's transformation and what you can expect from our new series.

  • The Importance of Wellness: Learn why prioritizing wellness is crucial and how it influences success and happiness.

  • Real Stories of Transformation: Hear about Angela's personal journey, including her major health transformation during the pandemic.

  • Hospitality Industry Insights: Understand the current challenges in the hospitality industry and the need for wellness-centric offerings.

  • Exciting Future Episodes: Get a sneak peek into upcoming episodes featuring industry leaders and wellness destinations.

Featured Topics:

  • Personal wellness and transformation
  • Resilience and the pursuit of purpose
  • Challenges in the hospitality industry
  • Integrating wellness into business and travel
  • Real stories of success and overcoming adversity

Episode Highlights:

  1. Living with Purpose:
    Transition from living for others to finding your own purpose.

  2. Shifting Mindset:
    The power of gratitude and positive thinking.

  3. Angela’s Journey:
    From gaining over 100 pounds during COVID to losing it all.

  4. Wellness in Hospitality:
    Why wellness is a necessity, not a trend.

  5. Upcoming Series Preview:
    Conversations with influential leaders and visits to top wellness destinations.


  • "Life's journey isn't about being easy. It's about finding gratitude and shifting your mindset."

  • "Wellness isn't just a trend. It's a necessity."

Subscribe & Stay Connected:

Make sure to subscribe to GSD Diaries to stay updated with our latest episodes. Share this episode with someone who could use an inspiring message today.

Thank you for being a part of the GSD community. Together, we can make a meaningful impact in the hospitality industry and beyond.

Apr 27, 2023

Do you ever find yourself trying to fit into other people’s boxes? Instead of focusing on what makes you happy and lights you up, you are focused on how to make other people happy. That may be clients, family, friends… it seems like you always come last. Well I’m here to tell you from experience, when you live like you are the energizer bunny, eventually your energy will run out!

You may recognize today’s podcast guest, Petia Kolibova, is back again on Business Unveiled! Petia is the Abundance & Light Activation Coach of PK Media Solutions and will be sharing her knowledge in how to activate abundance and fufill your life’s calling. We are all here to be unique and our life experiences drive our story. Are you the energy that you want to receive back in life? If not, it may be time to check in with YOU:

Step 1: Be honest with yourself
Step 2: Understand human design

I want to challenge you to think about what truly brings you happiness and how you can push out the negativity and give yourself the space and time to heal and feel the energy you are creating. Don’t live in the “What If” let yourself be guided, let yourself be loved.

*Take away points*

*How to create abundance
*We are all here to be unique
*Your body is your temple
*Knowing what truly brings you happiness
*You never know who is experiencing the same thing as you

More About Our Guest:

Petia Kolibova Burns is an abundance and light activation coach who guides women to intuitively connect with their inner vision so they can experience personal and professional magnetism and become unapologetically abundant. 

Her mission is to empower visionaries who are on the path to embody their fullest self- expression to soulfully expand into a quantum leap in all dimensions of their lives.

Petia gives immense clarity + exact steps to unlock women’s divine feminine and abundance mindset. Through subconscious work as a certified breathwork facilitator, reiki, NLP & Human Design practitioner, she leads her 6 and 7-figure clients to their next level in life and business.

If she is not interviewing fellow experts on her podcast Unapologetically Abundant, traveling the world with her husband, hosting retreats, or reading, you will find her in nature disconnecting from the world, connecting even deeper to herself.

Apr 20, 2023

I was honored to be interviewed by The Decision by EO Nashville podcast. If you have been a long term listener of Business Unveiled, you have heard me mention EO just a few times!! The Entrepreneur Organization is one of the best investments I have ever made as a business owner.

The Decision by EO Nashville podcast was started by the EO Nashville chapter, out of the curiosity of how we can make better decisions with the help of the forum experience. A forum is similar to an advisory board, we share experiences and help each other through thick and thin. So today's podcast is going to be about how to use pain and drive change.

Are you experiencing burnout from a fast-paced lifestyle? Business owners often undertake every available opportunity and amass too many responsibilities at once. Joining an EO forum allows you to prioritize tasks and regain control of your life. But it’s your responsibility to make meaningful change. How can you transform your personal and professional life and help others in the process?

In today’s episode of The Decision by EO Nashville Podcast, Robert Hartline and Eric Jackson invite me to speak about the power of transforming your life and business. We have observed that life-altering events drive radical change. After developing severe health issues from managing 250 events yearly, I was compelled to restructure my lifestyle. I attended EO forums to budget my time and reassess our priorities with calendar blocking and strategic planning. Through extensive coaching and accountability, we gained the clarity and experience to teach others the significance of self-care and prioritization. When coaching others with similar challenges, I recommend allowing them to seek help first before using your experiences to guide them. I also share business goals, how to embrace change through EO coaching, and how to coach new EO forum members without offering advice.

*Take away points*

• My background in psychology and how I joined EO
• How I shifted my mindset through EO and transformed the business
• Embracing personal and professional change through EO coaching
• The key drivers of change and decision-making

*More About EO Nashville*

EO is a high-quality support network of nearly 15,000 like-minded leaders across over 60 countries. We help transform the lives of entrepreneurs through the power of life-enhancing connections, shared experiences, and collaborative learning. With EO, you'll grow beyond your personal limits. You'll make breakthroughs. And you'll redefine and realize your goals in life and business. EO Nashville is the largest EO chapter in the US, 3rd in the world, and currently has the most female members of any US chapter.Look behind the entrepreneurial busineses driving Nashville, and you’re likely to find members of EO Nashville. From architecture to apparel, health care to hair care, engineering to events, insurance providers to investment services – EO Nashville attracts the people who make things happen in this city and gives them the experiences, tools and connections to thrive.


Apr 13, 2023

Have you ever had a nightmare where you wake up in cold sweats in a panic totally disoriented? I’ll never EVER forget the first morning I didn’t show up for work…the night before I went to a Jessica Simpson concert.  And let’s just say there were too many pitchers of margaritas ordered. 

Sooooo, you won’t be shocked when I tell you I forgot to set my alarm to wake up for work the next day. And I am not one of those people that wakes up naturally. 

I honestly don’t even remember going to bed that night.  

Now, this is when I was in healthcare and worked at the hospital, not a business owner (this was over two decades ago and it’s never happened since).  I OVER SLEPT. Which to me, was a nightmare!!  

I woke up to my cell phone ringing.  My boss (at the time) had called more than 25 times.  I had not shown up to work yet and was two hours late.  I missed two important meetings that I was supposed to start my boss’s presentation (she didn’t know how to work the projector, etc…that’s because I did her presentation and was the “tech” girl that hooked everything up).

I don’t know if it was because I was hung over, or because of the phone call that just woke me up out of a dead sleep. 

After telling my boss I am so sorry and was feeling sick, she screamed at me and told me that I better get to work that people/patients were counting on me.  And she was counting on me.  I

ruined her morning meeting because I wasn’t there to hook up all the “tech” stuff. I didn’t work in IT department either.  I hung up the phone and vomited everywhere.  All over the floor.  All over my bed.  And I left it all.  Took a shower and drove to work. I pulled over twice to vomit.  

I will never forget how she handled it and HOW it made me feel.  It was the way she delivered the message to me. She did not even ask if I was ok.  What if I was dead in a ditch some where (which I don’t think that way).  Let’s just say it was the icing on the cake.  

It was time to jump. That’s what we are chatting about today at Best Little Hair House, with Karissa Paulk, in Nashville, TN. 

*Take away points*

-Why you want to Slow down.  Stop.  Listen. Educate

-How to keep it simple and create a better client experience

-Where are the gaps in your life that are driving any miscommunication and how are you handling it

-THE one thing you need to do to grow your business

-Why you want to set goals vs. micro managing

-Are you paying attention to the right things….like labels.  You could be using chemicals that are the leading cause of cancer. 

-Misconceptions about the beauty world and how it’s different from any other industry

My personal favorite take away was the 1 hr ADHD rule that our guest today is going to share. So let’s escape for 35 min. and dive in….

What is your #1 Time suck? What are you doing about it?
Too large of a to do list between personal and business owning, prioritizing lists and making sure to schedule time for things that feed the soul. 

How do you manage your time? How do you make sure that you are productive?
Lists, I have lists for days. Plus I have a 1 hour rule at home. 

Let’s crush some myths, what is a common myth about your industry, area of business?
1. You can’t make a great living
2. In order to make a great living you have to double book and triple book, work 6 days a week, etc. 

What is the biggest challenge you’re facing in your role/business/project right now and how are you tackling it?  
Time management - prioritizing is key and keeping calendars and lists updated. 

In your opinion, what is the most important personality trait/strength someone would need to work in your industry/be successful in your job?
Being driven, this is not an industry for the lazy 

Who has been your most important professional mentor? What have they shared with you that you still use in your business today?
Angela- from social media, to referring me to an accountant, to helping me see a bigger picture and put systems and processes in place. She’s such an encouragement to those around her. 

At what time of day do you get your best work done?
Midday or unfortunately 4am lol 

More About Our Guest:

With over 10 years of experience in the industry, Karissa has developed a keen eye for what works best for her clients. She believes in personalized consultations and ensuring that each client leaves feeling confident and happy with their new look. Her salon is one of the most popular in the area, known not only for its high-quality services but also for its warm and welcoming atmosphere.

In addition to styling and makeup, Karissa also offers bridal packages for those special moments in life. She understands the importance of looking and feeling your best on your wedding day and works closely with each bride to create a personalized look that reflects their personality and style.

 Karissa is a true professional who is passionate about her craft. She continues to attend training and seminars to further her education and stay up-to-date with the latest trends and techniques. Her commitment and dedication to her clients have earned her a loyal following and glowing reviews.

If you're in the Nashville area and looking for a top-notch salon experience, look no further than Best Little Hair House and Karissa's expert styling and makeup services. 

Apr 6, 2023

What is your personal story? Have you thought about how it has shaped who you are as a business person? If not, it may be time to start uncovering it and how you can use your story as a tool for growth for your business. 

I am so excited to share today’s guest, Kay Cote, who I met at PodFest in Orlando of 2023. Kay is a podcaster and loves to dance, so you know we instantly clicked! Kay’s mission is to share how to live an elevated life by embracing your truest self. 

Main Topics:

*Use your story to create genuine connections
*How to embrace vulnerability and create trust
*How to uncover your lost talents

Key Takeaways:

*Forgive and release what holds you back
*Learn how to talk to the childhood you
*Embrace your truest you

More About Our Guest:

I am a speaker, podcaster and entertainer. My story began when  I was an enthusiastic 5 year old, full of energy and wanting to make friends with everyone. Despite my enthusiasm, after entering the doors to elementary school, I endured 9 years of chronic bullying and lost who I was the lies and harsh words I was told about myself.

I remember coming home, hitting record on my old cassette player and recording my thoughts as though I had a radio show. I would talk about encouraging other kids and reminding them that they would get through the hardships of being bullied. Creativity like this saved my life and allowed me an outlet to express myself during the years I endured being bullied. 

It wasn't until nearly two decades later that I started researching about the long term effects of bullying and realized that I had never addressed the negative inner dialogue that existed even years after the bullying subsided. Through this realization, I have discovered how to break free from the lies and embrace my true purpose.

Today I share my experiences in efforts to help others set themselves free from the lies to befriend their inner bully and discover their purpose.

Mar 30, 2023

Are you ready to take the plunge into entrepreneurship? Are you looking for the signs to get started? Starting a business is an exciting journey that comes with its own set of challenges, but you have to remember that nothing is impossible!

I met today’s podcast guest recently at a 2 day workshop in Chelsea, Michigan at The Collins Off Main. Brennan Stanford is the owner of Premier Pour Bartending, the ultimate mobile bar and bartending service. He’s sharing how he made the decision to change paths and start a business and the journey that has gotten his business to where it is today. 

Main Topics:

*The turning point in business
*The importance of having policies and procedures
*How to identify life changing health factors

Key Takeaways:

*How to get started when building a business
*How to know when it is time to bring on team members to help
*How to make your business unique and set apart from others in your space

More About Our Guest:

Brennan is the Owner, Founder, and CEO of Premier Pour Bartending. While bartending in college at Bowling Green State University, he had the bright idea ???? to start this company! Outside of bartending, Brennan spends his time hot air ballooning, traveling, sailing, and playing with his super cute goldendoodle, Kona.

Favorite Travel Destination: British Virgin Islands and León, Guanajuato, Mexico
Favorite Color:
Cerulean Blue
Favorite Holiday:
4th of July
Favorite Cocktail:
Kentucky Mule with fresh grated ginger

Mar 23, 2023

We’ve all probably gone through a time when we feel like we want to change careers. The challenge is, how do you know if it's really time for a change? Change can be intimidating, and making a career switch can be daunting. However, if what you are doing isn't fulfilling your needs or providing value in your life, that just might be your sign that it’s time to jump into something new!

I’m so excited to share today’s podcast guests, Maddison Husted and Mallory Vredeveld, Owners of The Five Forks located in Jackson, MI. I recently met them at our two day GSD event at The Collins Off Main in Chelsea, MI and their story is amazing! After some unforeseen career shifts, Maddison and Mallory have grown a business, while utilizing their strongest personality traits to ensure growth and efficiency in their business. Listen in to learn more about their journey!

Main Topics:

*Remember to have fun while building a business from your passion
*The best results sometimes come out of the biggest challenges
*Defining what you have to do in your business and delegating the rest

Key Takeaways:

*Remember that change can be good
*Set boundaries, they work!
*Don’t be afraid to ask for help

More About Our Guest:

We are two sisters, Mallory and Maddison, who for different reasons both ended up becoming stay at home moms during COVID and wanted something we could do for ourselves!

We love making special treats for all different occasions and do most of our baking and creating after our five kids (the five forks!) go to bed! The oldest was born in 2014 and the youngest in 2020 - so we always have something going on!

The kids are our best taste testers and take their jobs very seriously!

Baking has always been a creative outlet for both of us - even as kids! Being able to create cakes for such special occasions inspires us every time to make our newest favorite design. From flavor testing, to design and color mixing then finishing with perfectly paired sprinkles or a custom topper - we love every step! Except maybe the dishes. 

Mallory is the older sister and is definitely the planner and task oriented one. With a Master’s Degree in Clinical Counseling, she spent 14 years in clinical and leadership positions in the mental health field before becoming a Stay at Home Mom and Small Business Owner. Mallory brings lots of creativity and outside of the box thinking to the business (and is also a strong advocate for family balance). Mallory and her husband Dan have three of the Five Forks, Emelia, Eloise and Elliot. Outside of cakes, Mallory enjoys other creative hobbies, traveling and spending time with her family and friends! 

Maddison is the perfectionist. With a Masters degree in Chemistry and a little over eight years working in biochemistry. Every single one of our recipes are written out with measurements down to the gram and baking times measured depending on the season all because of her left brain approach to the world. Maddison and her husband Keir have two of the Five Forks, Thea and Posey. While Keir doesn’t enjoy cake (who knows) Thea and Posey are happy to pick up the slack! Maddison loves trying new recipes and keeping up with current trends to always bring unique yet personal touches to all of our cakes!

Mar 16, 2023

Have you ever met someone who you immediately just click with? Well, that’s exactly how it went when today’s guest, Amy Collins, and I met at Wedding MBA in November 2022. Amy is the owner of Collins Off Main, a beautiful and unique venue in Chelsea, Michigan which is a city in the greater Detroit area. Since meeting we’ve planned and hosted a 2 day workshop at her venue where we shared the GSD Framework business owners from all over the country!

Opening a venue was definitely a shift for Amy and her family. Amy is an industry leader in event design with over two decades of experience. She and her family moved from California to Chelsea, MI and Amy was spending many hours traveling back and forth to continue working with her clients in the Santa Barbara area, however after months of this she decided there had to be a change. That’s when she and her husband decided to create something different, something new for the city of Chelsea, they brought their talent and knowledge together to create a space for everyone, The Collins Off Main, as well as, soon to open The Collins at the Clock Tower. 

By embracing change Amy has grown an amazing business and space that leaves a lasting impression on the guests who walk through its doors. Listen in to hear more about Amy’s journey!

Main Topics:

*Many times change is the pathway to growth, don’t let fear rule your path
*Time is precious, spend your time doing what matters most to you
*Growing a business is never easy, build a team who wants to see the vision through

Key Takeaways:

*Sometimes we don’t always know how to communicate with others until we dive deeper into their personality
*Learn from change and grow from it
*Knowing how to communicate with your team and vendors is key to success!

More About Our Guest:

Amy Collins is a nationally recognized and award-winning wedding expert who has been featured in US News & World Report, Bloomberg, Value Penguin and the National Association of Women Business Owners along with other leading news agencies.

She is an industry leader on event design and build-from-scratch weddings, events and festivals. With over two decades of experience her knowledge is sought heavily by industry peers and colleagues alike.

Over the last two years Amy has been opening two of Detroit’s hottest wedding venues, The Collins off Main & The Collins at the Clocktower; urban, chic, industrial venues for today's trendy client.

Amy is an avid volunteer and spends her time working to end human trafficking through legislative advocacy in Junior League along with helping to propel women entrepreneurs into economic, social, and political spheres of power worldwide by volunteering on two National committees for NAWBO.

Mar 9, 2023

As busy business owners and entrepreneurs we are running constantly. Am I right? We have our eye on the prize but sometimes our focus can be a little foggy. There are certain steps to the process when it comes to success, so are you focusing on the right things at the right time?

A common myth we hear from business owners is that “word of mouth is the only way to grow your business” or “all of my business comes from word of mouth, my website/digital presence doesn’t matter”. Well, we’re going to crush that myth RIGHT NOW. 

Your digital brand is so much more than throwing up a pretty website, and today’s guest Julie Novack is here to share with you all about her journey to growing a digital brand, and how you can too! Julie is CEO & Co-Founder of PartySlate, a platform that inspires people planning all types of events and connects them with the leading event professionals, vendors, and venues across the country and the world. She is going to share with us her top tips on how event professionals should prioritize their time to build a strong digital marketing program, while also saving time doing it. And y’all know what I say, time is precious and valuable, so make sure you are spending it the way YOU want to spend it!

Main Topics:

*How event professionals should prioritize their time to build a strong digital marketing program
*How companies can save time on digital marketing
*How small businesses can balance investing in social media vs. SEO

Key Takeaways:

*Breaking through the digital world requires great content
*How to leverage marketing assets to improve your digital footprint
*Breaking down the key areas of your digital footprint

Mar 2, 2023

Time moves fast and so do milestones. When was the last time you celebrated a milestone in your business? It’s so important to take note and take TIME to celebrate the journey. If you’ve been a listener for some time you may remember a very special guest, my brother, Robert Young, Owner of Covert Results. 

This year Covert Results celebrates 5 years! Most businesses don’t make it to five years.  Going from an undercover drug dealer listening in on wiretaps to an entrepreneur is a little different. You can’t do this alone. When something “bad” happens, there is always a silver lining.  Something better waiting for you. If there is a situation where you are forced to sit “still” there is a bigger reason. Could be you need the time (knocked on your ass) to reflect to make a bigger impact on your life and others lives.  If you want to go fast, get really clear. And if you want to go faster, go together. Speed is Clarity.

YEAR 1: Founded Covert Results, private investigations, armed security, cyber security company 

YEAR 2: Became a first time author with “The Good Line”

YEAR 3: Launched Online Course (online gun trainers) we didn’t mention this, but want to note it on the blog (this is more for me to document for future way to track years)

YEAR 4: Founded Operation Rose, non-profit to combat Human Trafficking
Passed a resolution (politics will play out) 

YEAR 5: Follow along on the journey!


Feb 23, 2023

How valuable is your time? Many may say that their time is priceless, but have you broken down the real numbers to determine your ROT (Return on Time)? Time blocking is a process that has saved my business time and time again. It keeps me and my team organized and productive. 

Setting aside intentional time to Get Shit Done has fueled me in my life and business to prioritize tasks and have time to do the things I want to do and spend time with people I love. Time is precious. Listen in as I share how time blocking saved my business. 

Main Topics:

*Having a process and time blocking opens up space for growth
*How to time block to increase productivity
*How time blocking can increase your ROI

Key Takeaways:

*Prioritize time based on tasks
*Make time for the things you want to do
*Time is precious

Feb 16, 2023

Timing is everything. We all have a plan right? The way we think things are going to go. Whether it’s personal or professional, we all have a journey we are on and a path we have planned to take. But life is unpredictable and many times our path takes turns that we do not expect. How we respond to the unexpected is what determines our success in reaching our goals. 

Today I am so excited to share guest, Holly Carpenter, Owner and “Sales Queen” of Carpenter Hospitality Consulting. We’re talking all about Holly’s journey both within her business and personally and how she prioritizes her time to create the life she wants. 

Main Topics:
*Why building relationships in & outside of your industry is so important
*What CEO day is and why to do it every week
*What a consultant really does

Key Takeaways:
*Create Connections
*Remember a Consultant is also your cheerleader
*Drink Wine (Holly’s Favorite!)

More About Our Guest:

Holly Carpenter is a purpose driven relationship builder with a deep history in the hospitality industry. She got her start at 16 when her Dad drove to the local IHOP and told her to get a job. With over two decades experience in all facets of hospitality, Holly is well known for her incredible sales and management skills in her adopted hometown of Nashville, TN and beyond.

Holly has held a range of positions including Wedding Sales Manager for the historic Hotel Northampton and Catering Manager at Gaylord Opryland where she served on the evaluation and reopening team during the 2010 Nashville Flood.

Most recently she was Senior Catering and Sales Manager for A. Marshall Hospitality, opening their upscale steakhouse Deacon’s New South while also managing a team of four sales managers for the family-friendly Puckett’s Grocery.

In February 2022 Holly took the leap close friends and family had encouraged and launched Carpenter Hospitality Consulting. CHC focuses on supporting companies in the hospitality industry, increasing their sales through process and systems consulting. Whether finding the right CRM, creating customer friendly packages or menus, automating tasks or creating attainable goals, CHC offers the opportunity to uplevel all aspects of the sales and customer experience.

When Holly isn’t serving as Sales Queen for her clients she is traveling with her son Jameson. She and Jamo share their Nashville home with pups Smudge and Maggie.


Feb 9, 2023

What is your bigger purpose? Have you really thought about it? I’ve noticed throughout my travels and experiences, that many times people tell me I’m their “first”. The first person who made them feel special and included. 

Yes, I put pressure on people to step out of their comfort zones, but that’s where growth happens! When you get uncomfortable you give yourself the room to grow. And I love seeing how people take the opportunity to give themselves that room, they just need a little push and a sprinkle of confidence. 

What do you think about when someone says, “Do you remember your first time”? The first memory or the first meaningful thing you can remember as a child? Sad, angry, mad? How would you feel? I want people to feel FUN. I want them to understand you can have fun while being present, productive and profitable.

Main Topics:

*How getting uncomfortable helps you grow
*Finding your bigger purpose (through life experience)
*How are you making others feel?

Key Takeaways:

*Make sleep a priority
*Knowing how to manage emotions like stress
*Connection starts with stepping out of your comfort zone

Feb 2, 2023

Do you remember your first time? Haha… I know what you’re thinking… that’s not what I mean. I’m talking about the first time you did something new! And what you learned from your experience. I recently traveled to the Atlanta Market to shop for a client and it brought back all the memories of the first time I went and let me tell you, I had no clue what I was doing!

So that made me think… If I am feeling overwhelmed my first time… someone else has to be feeling this way too! Ya know!?

Maybe if I shared my experience, it could help someone else when they experience market for the first time. So tune in because I’m going to share all my “Top tips for shopping at market”

And if you never plan to go to market, these tips can apply to any trip, conference, travels and more! Think outside of the box!

And oh by the way, there’s a super fun story (LIKE WHY IS THIS HAPPENING TO ME!)  about how I was followed! Yes, (YEP!) I’m talking followed through market… they thought I was a spy, make sure to listen and I’ll give you all the deets!

I’ll share insight on the communication tool we use in PHASE 1 of the GSD Framework and how I personally used it to confidently tell these undercover security people I was NOT working for another country!!!

GSD Overview:

*Avoid the unneeded stress in your life and PLAN ahead; use my TOP TIPS to plan ahead for a market, a conference or even a trip

*Save a TON of time, stress and MONEY by knowing THE right questions to ask UP FRONT to pre quality so you don’t waste your time

*How to use our GSD communication tool to stay calm under pressure, and I will show you how you can,  put it into play…. real time

Now I got ya thinking’! I hope! Read more on the blog and get my top 10 MUST have items for market or a conference so you can plan ahead and avoid the stress! 


*Tennis Shoes
*Battery Bank
*Phone stabilizer tripod
*Download the App - AmericasMart
*Physical or digital business cards
*Portable powerbank and cords
*Tape Measure


Tips & Preparation:

*Register online ahead of time
*Make sure your budget is set for wha you are shopping ofr
*Ask if vendors have:
- order minimums
- deadlines for shipping and show specials
- ALLOW photo/video in the showroom
*Make sure your phone has enough storage space to hold the photos and video that you take
*Understand the flow and directions of the buildings for example:
*B1.F17.A23 = Building 1, Floor 17
*Elevators can take FOREVER so find escalator and/or steps
*Consider booking a spa appointment in advance, especially for reflexology on your feet

If you will be going to market in Atlanta next time, reach out and let’s have a reunion (if there is TIME!!).  

Happy Shopping! Now go GSD! 

Jan 26, 2023

Have you noticed how every day is full of surprises? Even though I live by my calendar, there is always something unexpected and new that happens! The universe brings us together in amazing ways. We’ve been focusing on lifelines lately (if you’ve listened to the past few episodes) and if you are a business owner, your brand story is a huge part of your lifeline. 

Recently I traveled to the Atlanta market to shop for a client, and also I just love to go to see what's new! It’s hours of walking up and down stairs in multiple buildings with many many floors… and yes, you guessed it, I’m tracking ALL my steps along the way!

It wasn’t on my to do list for the day but I walked by this world art gallery with maps everywhere (I’m obsessed with traveling and seeing the world and learning geography because I’m SO not good at it.). I had to stop and go in! 

I spent hours in there! 

Ya know when you see something and you have that inspiration and you just have to stop and get it out! This was one of those moments! 

I quickly started to lay things out on the floor and designed away with one of their team members. Then one of the owners came over to answers some questions. 

When asking him about his story it’s the way he responded where I couldn't help myself…and asked “can I video you” (I’ve learned to ask, thank you to my sweet travel husband)!

There was an amazing brand story there and we recorded this podcast right on the spot! No mics (even though I had them in my bag, didn’t want to kill the vibe), I was so excited to hear how the company was founded and what they do, that we jumped right into conversation.

Let me introduce you to Ryan Martz of Fire & Pine. Grown from passion, this business’s mission is to provide meaningful home decor that gives memories a sense of place through their unique burning process that creates decorative wall maps, intricate U.S. patents and custom-designed wood artwork for customers in all 50 states and internationally. 

I’m so excited for you to listen in to (watch) hear his story and I would highly recommend you watch so you can catch a glimpse of their creativity at work!

Main Topics:

*Taking a passion and turning it into a real business
*How to lead with relationships
*How to create a company culture that includes your team

Key Takeaways:

*Some of the best ideas and inventions come from last minute thinking
*Creative ways to involve sustainability in your business
*How to be productive as a creative

More About Our Guest:

When we started Fire and Pine in 2016, there were only a handful of us working out of a small part of a warehouse. Today, we are a team of 24 artisans working from a full-scale production facility in a small town in South Carolina. Our unique burning process creates decorative wall maps, intricate U.S. patents and custom-designed wood artwork for customers in all 50 states and internationally. We’ve grown rapidly, continually adding new products to the Fire and Pine brand and increasing production output.

None of this would be possible without a fantastic team of creative professionals who take pride in the art of woodworking. Thanks to the support of our local community — and you! — our team is continuously innovating. The fact that we get to have fun while we work is an added bonus.

Jan 19, 2023

If you’ve been a listener over the years you may have heard me mention the 4 Ps. These are the Phases of GSD, the pieces that every business needs to achieve success! This episode highlights a keynote that I delivered last year in Turkey that sums up the GSD phase of Processes and organizing your business into what I like to call “Time Pots”. Using a time blocking, color code, priority exercise we do helps people actually “see” where their time is going and as an owner focusing on growth is your full time job.


Building internal and external processes that are paperless, are essential to our business world today. Get everything out of your head and in the cloud quickly. Video your screen to show others how to do what you do. Consider an internal process and a communication plan for you and your team. Delegating to the right people is essential. And consider an external process that you and your team will follow with your clients. Do not deviate from your process, meaning, if you allow your clients and your business to run you, you basically have another job. Learn from your process and make it better!


Main Topics:

*Define goals
*Assess & Segment Activities
*Plan & Prioritize

Key Takeaways:

*What process needs to happen in order for tasks to get done
*The critical steps that need to take place
*Learn from your process and make it better!

More About Our IMWF:

International MICE & Wedding Forum (IMWF) is a business summit that forms a colleague-hood of the best MICE & Wedding organizers, hotels, airlines and corporate brands in a sincere social ambience. It presents countless opportunities to interact and communicate within a cozy environment via panels and conferences, sensational parties, lunches, dinners and activities arranged by first-rate organizers.

IMWF purposefully binds innovative ideas with joint ventures of experts and opinion leaders from the industry. They create a network of long-lasting friendships with the business generators of the industry from all around the globe.

Jan 12, 2023

This podcast will be a little different…special...Real, Raw, BTS of how the family life line activity went…

A few drinks in
Walking at my Treadmill desk at 1am wearing arm weight

And…it’s 1 am; so I Forgot to:
put audio mic on
turn background Music off, sorry in advance

This is why sleep is important

OH, a Heads up: 

If you are not watching the video, there is BTS video that won’t make sense. This is on the go, Vlog style, but even if you are only listening, there’s a few AHHH HAAA takeaways. 

And incase you missed Part 1 you can find that episode on our blog.

Main Topics:

*Clarity on how to have better communication when giving directions
*Perspective on memories; your takeaways vs. your family members
*What to listen for to gain insight on bringing your family closer together

Key Takeaways:

*Listen or watch when you set time aside for having the capacity to grow
*Be present
*Make memories

Jan 5, 2023

Recently I had the most amazing experience in Egypt, and my friend Ramez Salama, co-founder of High End Journeys, is sitting down with me to talk about all things luxury travel and exclusive luxury experiences. High End Journeys is a boutique luxury travel agency, started by Egyptologists and best friends, Ahmed Aziz and Ramez Salama. Both share a passion for travel and draw on their combined industry experience of 34 years to deliver a personalized itinerary for their guests. They work with a singular aim in mind - to create unforgettable memories for every traveler. We touch on how to step out of your comfort zone and stand out to create experiences that no one else can offer. Details are everything, even the smallest details can make the biggest impact. 

Main Topics:

*Your comfort zone is not your comfort zone
*How to stand out and create experiences that your company can offer exclusively
*Details are everything, even the smallest of details can make the biggest impact

Key Takeaways:

*Step out and see what happens, removing yourself from the comfort zone may change your life for the better
*Curate a team that wants to grow with you
*No one knows your country or experience better than you

More About Our Guest:

High End Journeys is our vision for what a high-end luxury tour should be all about: connecting people to people; helping people experience Egypt outside the tourist bubble; allowing Egypt to inspire and change our understanding of the world around us all. Egypt’s ancient history and timeless culture have the power to transform the lives of our guests. We have witnessed that incredible transformation first hand and know that we are called to accompany this next generation of travelers to Egypt to continue to be changed by its people and its treasures. Ramez Salama's love and passion for his country and its amazing history led him to study Egyptology from Helwan University. He has guided a selection of leading diplomats, foreign businessmen, and world-famous musicians. He loves meeting people from different countries and explore their cultures. He has traveled to over fifteen countries - from the Great Wall of China to the game parks of Eastern Africa. He has seen the great castles of Europe, and hiked across the outstanding nature trails of North America. Ramez delivers lectures on Egyptian history and heritage at American churches and schools – particularly in Kansas, Texas, and California. He also serves as a guest lecturer on Windstar Cruise Line. Ramez’s area of expertise is Pharaonic Egypt, and he takes pleasure in leading clients around the Great Pyramids of Giza.

Dec 29, 2022

Today’s guest and I go way back! Curry McDaniel Owner & Lead Designer of Curry & Co Events, LLC is joining us today and I’m so excited to share with you all the details of her journey and how she has trusted and achieved her goals! Sometimes you have to live it to know what it is  like, it’s challenging and sometimes impossible to help someone understand an experience if they haven’t experienced it themselves. And if someone is giving you advice on something they haven’t experienced themselves, why are you even having the conversation in the first place?!

Dive in with us as we talk about how to identify and address needs that you see in your space of expertise and use your uniqueness to stand out and create change, and achieve your goals while you’re at it!

Main Topics:

*How to identify and address needs that you see in your space of expertise
*How you plan to find your uniqueness and to stand out and what lessons you learn
*How to strategize a path for your future

Key Takeaways:

*Why to hire an experienced professional.
*Why All Inclusive is the way to go.
*Trust the process 

More About Our Guest:

Curry & Co Events, LLC is known for taking one idea and turning it into an amazing blueprint. With the help of our luxury event décor, high end fabrics, and glamourous table accessories; we can design anything your heart desires.

Our specialty is not being well versed in one particular design, but specializing in making any design custom. We can create free form, modern, high-end, and classic floral designs. We take pride in giving a stylish, unique, and creative approach to all of our wedding and social events; in Nashville and beyond. 

Dec 22, 2022

Today's guest, Nancy Wood Stabell, is a business attorney with a focus on entrepreneurs and founders who are interested in scaling their business. I'm gonna be honest, before I got into the Entrepreneur Organization, I had no idea what that meant. So if you don't know… you don't know what you don't know. And that's okay! 

Nancy started her career in big law and spent a period of time doing high end health care finance for hospital systems, before going in house with a multinational marketing company that worked with financial institutions. She brings all that experience to smaller companies and founders who are working to be that big; meaning they have plans to scale. The stories that she shares are absolutely mind blowing. If you're an early company, especially if you're raising money, or doing anything with equity, it's so important to just have a relationship with somebody that you can reach out to before you sign your name away.

We have been very schooled on how attorneys are expensive and unaffordable. But that’s not always the case, you have got to do your homework. Make sure that you have the right legal setup before you do anything. And if you don't have a business attorney or, or you don't have an advisor or someone that you can call, please, please, please go to Nancy. Because not only is she an amazing attorney, she really freakin cares! Listen into this episode for all her top takeaways and steps to point your business in the right legal direction.

Main Topics:
*What having a go-to business lawyer who understands your business can do for you
*Key legal agreements that every creative business needs.
*The power of a good partnership agreement between you and your partners... and what happens if you don't have one. 

Key Takeaways:
*Invest in a relationship with a good attorney who can help protect your business and achieve your goals. That person should understand your business, its drivers and key risks.
*Ensure that you have key protections in place for your business -- limited liability structure, partnership agreements, NDAs, employment agreements and 1099s, employee proprietary rights agreement, noncompetes, etc.
*Focus on your strengths - outsource the rest. 

More About Our Guest:

Nancy Wood Stabell is the Founding Member of Wood Stabell Law Group. As a fourth-generation attorney with over 20 years of experience, Nancy knows the law; she loves business; and she is committed to being a strategic partner who delivers results, improves the bottom line, and protects stakeholder value.

As an attorney with an M.B.A., she doesn’t just provide legal advice to businesses; she gives sound, creative business advice supported by legal knowledge. Nancy is known for her innovative approach to representing growth-focused businesses, sophisticated entrepreneurs and high net worth individual investors in complex transactions.

Nancy routinely advises senior management and investors on capital raising solutions, which may come from bank financing, friends and family, angel investors, and/or venture capital or private equity funds. She tailors capital raising transactions to a client’s unique needs or to serve the investment objectives of the investor, the venture capital fund, or the angel investor, and ensures compliance with investor guidelines. Nancy also drafts and negotiates business to business agreements; reviews and negotiates commercial loan documents; prepares employment agreements and advises human resources on employment matters.

Prior to founding Wood Stabell Law Group, Nancy was Vice President & Senior Counsel at Affinion Group. Working directly with the C-Suite gave Nancy a deep understanding of how executives communicate and how businesses face unforeseen circumstances. Nancy spent 10 years in private corporate practice with two AmLaw 200 firms where she honed her clients-first approach. Nancy uses all of her experience to find lean, creative solutions for her clients and to position them for future success.

Nancy is active in the Nashville community and enjoys cooking, entertaining, and traveling. She can be spotted around town supporting her son in his sports and activities or walking her dog Charlotte.

Dec 15, 2022

I'm so excited to share today's guest, Bree Carroll. She is a rockstar military spouse, and first and foremost we want to say a huge thank you to anyone that does service for our country. She's an event planner, a community builder, a speaker, she transforms spaces, and most importantly, hearts. 

Bree has a background in civil engineering, you heard that right, she's an engineer! She brings her brilliance of problem solving, strategic thinking and design to transform experiences into amazing things. Bree holds the title as the 2020/2021 Air Force spouse of the year and advocates to strengthen military marriages on her internationally broadcasted podcast Hearts and Stripes. She's the founder of Military Marriage Day, a national holiday celebrated annually on August 14th, and she just got back from the White House! 

In this episode we are diving into what made Bree switch from weddings to B2B planning, how evolving in business is many times necessary and when you do, having a solid strategy is essential!

Main Topics:

*What made Bree switch from weddings to B2B planning
*The CARE Method
*Why having a unique strategy is important

Key Takeaways:

*It’s okay to evolve in business, and many times it’s necessary 
*You can determine and achieve your goals using the CARE Method
*Following what everyone else is doing is a recipe for failure. You have to be strategic about what works for you 

More About Our Guest:

B Carroll Events, LLC is a strategic events and marketing agency focusing on helping change agents grow their brands through live and virtual events & aligned partnerships.

Top entrepreneurs and foundations with large communities know how beneficial events can be for the overall brand. These leaders know that there is also an equally high risk should the live event not go as planned. This keeps entrepreneurs from taking the leap for fear of not getting a return on their time, energy and investment. That is where BCE comes in. We execute events through concierge-style planning and a proven process focused on strategy–resulting in higher profit margins and greater impact.

We believe in the art of storytelling and leveraging experiences to convey impact and to attract opportunity.

Dec 8, 2022

Listen  as we dive in to the experience of Chateau Challain! Our guest, Cynthia Nicholson's story is one of family and determination to restore history. The creation and development of Chateau Challain, one of the grandest private homes in the 19th century, was not an easy task, but with hard work and a talented international team of craftsman,Cynthia and her family succeeded in revitalizing this French estate home. 

Together they created a breathtaking destination to host special events - like romantic weddings – while bringing back all the beauty from its midieval past. There’s no doubt that their journey has been one of passion where art, architecture meets culture for visitors and locals alike!

Main Topics:

*The difference in destination venues and venues that are “close to home”
*The journey of revitalizing and giving new life to historic properties
*Intentionally prioritize business and personal life so you can give quality to both

Key Takeaways:

*Each wedding is a new business and you don't know what kind of rocky roads you're going to go down
*Self learning is many times the avenue to success
*When you drive the client experience and anticipate their needs your guests have a lifelong memorable experience

More About Our Guest:

The earliest recorded chateau on our site dates all the way back to the medieval age in 1050, in a time of knights and chivalry. The original castle was probably part of the ‘Les Marches de Bretagne’ a series of fortresses that acted as a defensive line that protected the people of the ancient region of France known as Brittany. That chateau, and many others that followed it were destroyed in the wars, and conflicts that wracked the area in the centuries that followed.

But our story truly starts with Louise-Ida de La Potherie, an exceptional woman that lived through some of France’s most turbulent times. She was the last of her line, from a noble family steeped in history. Her was father a famous colonel that fought in the Spanish wars, and against the forces of revolution, her only brother was killed in a duel. Alone, in this difficult period she finally found the love of her life, Le comte de La Rochefoucauld-Bayers. They married, and sought to make a refuge for themselves in the seat of her ancestral home. Together they set about to build a sanctuary, a testament of their love, and it is this monument that we know as the ‘Chateau Challain’.

Work began in 1847, they commissioned Parisian architect Louis Visconti, famed for designing the Louvre extension, to replace the original 16th century castle. The owners chose Rene Hode, a well-known Angevin architect to oversee the building project. The chateau was designed to commemorate the passing of time. Its 4 towers represent the seasons, 12 turrets represent the lunar months, 26 spiral staircases represent the fortnights per year, 52 fireplaces represent the weeks of the year, and 365 windows represent each passing day. It covers an area of 7,600 square meters (nearly 82,000 square feet).

Over 700 artisans worked on the construction, and although worked progressed quickly it was far from straightforward, with the work being delayed by yet another revolution in 1848. With the work close to completion tragedy struck once more. In the early winter of 1854, and in the shadow of the nearly completed chateau Le Comte died. Heartbroken, and with two children, Louise, now Countess La Rochefoucauld-Bayers, was determined to see the project through to the end, and personally oversaw the final stages of construction.

Ultimately, the chateau became one of the grandest private French homes of the 19th century. It boasts a wealth of architectural detail, including intricate woodcarvings, Gothic panelling and sculptures, large working fireplaces, and hand painted ceilings. It is situated on a beautifully manicured estate, which occupies one corner of a quaint village. Because of the property’s ambiance and the design of the castle itself, Chateau Challain is often referred to as the "Neo-Gothic Jewel of Anjou" or "Le Petite Chambord.”

In 2002, the Nicholson family purchased Chateau Challain and began the painstaking process of restoring the castle to its original splendour. 

Dec 1, 2022

Today's guest requires no introduction if you tuned in to our previous podcast episode together, this is part two! As a business owner we are often pushed into being really uncomfortable. It's those uncomfortable situations where growth can happen. 

Johanna White is an award winning graphic designer and visual branding strategist who designs premium brand identities that create impactful first impressions. As the founder of Design by Jo studio, she believes that if someone is the best at what they do, they deserve to look like it. For the past decade, she's worked with individuals, startups and fortune 200 brands worldwide, to help them cut through the noise, attract more of their ideal clients and be as delightfully expensive as they can deserve to be. 

So it's funny, like, let's define expensive, right? Because everyone may have a different approach to what that actually means. She knows there's no limit to success, and she's proved it several times when she took life by the horns and started three companies within a year while battling a brain tumor! Wow, no words. At a time when everyone else in her life was suggesting that she quit working and go on her social security to cover her medical bills, she chose to do the complete opposite and defy the odds. 

As a result, Johanna is a dreamer extraordinaire for top performers, goal oriented individuals and brands specializing in premium brand identities from start to finish. She assists her clients in a large range of needs, from brand messaging to visual brand identities to premium custom websites that convert visitors into customers. She believes that excellence applied across all customer touchpoints results in brand experiences that matter. 

To find out more about making every brand moment count visit

Main Topics:

- Consistent brand touchpoints for max ROI
- Your brand is more than a logo
- What you believe matters, what you do about what you believe matters more

Key Takeaways:

- If you don’t say it about yourself, and show it about yourself, you can’t expect your customers to know it about yourself!
- If you want to attract the best, you need to look the best
- If you are stuck undercharging because your leads are not qualified then you have a branding problem 

Nov 24, 2022

Happy Thanksgiving!! I am SO thankful for YOU! Thank you for being here and for your support. This family activity is a great tool to lead to better communication and understanding of eachothers differences, as well as, helping you to be present and bring you closer together! If you try this with your family take a pic or video, post it and tag me @angelaproffit! It means the world to me!

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