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Business Unveiled: Expert Tips and Secrets from Top Creative Industry Professionals

Business Unveiled is a podcast helping people in the creative industry refine their skills and grow their business. In every episode, you’ll be taken behind the scenes of the creative industry with celebrity wedding planner, entrepreneur, and productivity consultant Angela Proffitt as she shares her experiences in running a high profile event and design company around that world. There's nothing Angela and her team haven't seen before, and you'll get to listen to what she's experienced, how she got through it, and what she learned along the way. Business Unveiled is the go to podcast for anyone who wants to develop a productive and profitable business in the creative industry. For more helpful tips, visit www.angelaproffitt.com.
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Business Unveiled: Expert Tips and Secrets from Top Creative Industry Professionals
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Now displaying: January, 2022
Jan 27, 2022

As an entrepreneur, you know that growing your business is no easy task. But what if there was a way to make it a little bit easier? By focusing on your brand story, you can create a narrative that resonates with your target audience and draws them in. Not only will this help you attract new customers, but it can also help strengthen relationships with current ones. So how do you go about crafting a powerful brand story? 

Today’s guest, Michelle Knight, founder and CEO of Brandmerry will be sharing with us where you can begin with storytelling, even if you think you don’t really have a story, your brand story is everything!

Main Topics:
- Where one can begin with the technique of storytelling if they are currently thinking to themselves, “I don’t really have a story.”
- You are adamant about getting OFF of social media to build your email list/generate leads. 
-Examples as to how storytelling and emotional branding helped grow their business or achieve success.

Key Takeaways:
- Why the act of storytelling is essential to creating a loyal customer base
- How to get started with storytelling in your marketing
- Why social media is NOT where you necessarily want to be to achieve optimal success 

More About Our Guest:

Michelle Knight is a mother, wife, world traveler and storyteller. She is also a Personal Brand Coach and Marketing Strategist and the founder of Brandmerry.com.

She works with female entrepreneurs to create an authentic, captivating and money-making brand through the power of story. Michelle supports women at various stages of their business who share one common goal - creating an authentic brand that allows them to show up as they are, build a loyal community and experience time, financial and location freedom as a result of their work.

 In just 9 months, Michelle launched her freedom-based business and left her 9 to 5, while raising a new baby. Just one year into her coaching business, Michelle created a 6-figure business and thriving community of women ready to share their story. 

Now she travels full-time with her family around the US and Europe and spends her time supporting women to achieve time, financial and location freedom.

Jan 20, 2022

Do you ever feel like you're always playing catch-up when it comes to your finances? You're not alone. A lot of entrepreneurs feel that way, especially when it comes to cash flow. It’s important to be strategic with your spending and make sure that you are always bringing in more revenue than you are spending. 

Our guest today, Andrea Jenson, CEO of The Cash Flow CFO, is going  to share with us all about why managing cash flow is so important, the most common mistakes business owners make and tips for helping business owners manage their cash flow. 

Main Topics:

- Why is managing cash flow so important

- The most common mistakes you see business owners making that keep them from growing
- Tips for helping business owners manage their cash flow

Key Takeaways:

- Have a money vision that aligns your personal life with your business life.
- Set up a budget framework/system so as to be empowered to scale your business with confidence and facts.
- Pay attention to your money trends so as to avoid unexpected cash crunch when big expenses

Jan 13, 2022

If you're an entrepreneur, you know the importance of creativity in business. Creative ideas can help you stand out from the competition and attract customers. But how do you go about building a creative business on an online platform? 

Be open to new ideas and don't be afraid to try something different, let your creativity flow and encourage creativity in your team members.

Today’s guest, Christina Scalera, Owner & CEO of The Contract Shop will be sharing with us all about why you may want to consider an online store for your creative business and the top tips to make your creative business a success!

Main Topics:
- Why service providers should consider an online store instead of the course model
- The biggest mistakes creatives are making with their online shops
- How to you avoid overwhelming shoppers in your digital shop

Key Takeaways:
- Digital products can be much more efficient than offering courses to your clients
- Your digital products can become the backbone of a marketing strategy that is 100% profitable from start to finish!
- Digital shops give you the freedom to work from anywhere and wake up to consistent funds in your bank account. 

Jan 6, 2022

Are you thinking about publishing a book? The publishing industry can be confusing for authors who are trying to understand how it works and what they need to do in order to get their book published. It is important to keep in mind that the publishing landscape is constantly changing, so it is important to stay up-to-date on the latest trends and developments. 

This includes understanding the different types of publishers, how the submission process works, and what you can expect once your book is published. By knowing what to expect, you can make informed decisions about your publishing options and achieve the best possible outcome for your book. 

I’m so excited to share today’s guest, Rea Frey, CEO of Writeway, who will be sharing all about the publishing industry, tips for getting started when writing a book and some key things authors should keep in mind. 

Main Topics:

- What goes into a successful book proposal
- What to know about the publishing industry before becoming a writer
- Tips for getting started writing a book

Key Takeaways:

- Learning the ins and outs of the publishing world
- Why a book proposal is important
- Confidence is essential to enter into the publishing world as an author   

More About Our Guest:

Rea is the CEO of Writeway and the multi-published, award-winning bestselling author of three suspense novels and four nonfiction books. What started out as a simple writing coach side hustle based on referrals quickly scaled to a multiple six-figure business (Writeway) and landed 10 clients top literary agents and book deals in less than a year. Rea uses her 15 years in the publishing industry to simplify the information and offer in a straightforward way. Whether you want to write a book, sell a book, or promote a book, her company Writeway assists and guides in the process. Simply put, she is the expert of all things book writing and book publishing! Rea is also the co-host of The Writeway Podcast.

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