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GSD Diaries with Angela Proffitt

Transforming Life & Business with Purpose, Passion, and Perspective Welcome to GSD Diaries (formerly Business Unveiled), where we share stories of transformation, resilience, and the pursuit of purpose. Join us as we travel the world, sharing insights from other cultures, highlighting wellness, and what it means to navigate the ups and downs in life and business. We'll uncover the truths behind living a fulfilling and impactful life. In this podcast, we highlight impactful leaders who have navigated change, wellness resorts and companies that prioritize health, sharing real stories of resilience and motivating you to create a balanced, fulfilling life. I'll sit down with industry leaders who have overcome incredible challenges, sharing their secrets to success and survival. Together, we'll explore how to shift perspectives, embrace healthy habits, and find true happiness in our work and lives. Hi, I'm Angela Proffitt, an entrepreneur disrupting the hospitality industry by shaking things up. As the GSD Girl who loves to Get Shit Done, let's dance around the world together, uncovering the 'first times' and the powerful stories behind them. Often, it's a near-death experience that wakes you up and pushes you to make a change. I've learned the hard way—if you don't take care of yourself, you can't take care of others in hospitality. In this wellness series, I'll chat with some of my closest friends and fellow movers and shakers in the entrepreneurial community. Together, we'll explore meaningful ways to become more human and empathetic, and shift our perspectives for a better life and business. This is GSD Diaries—transforming the hospitality industry, one step at a time.
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Dec 1, 2022

Today's guest requires no introduction if you tuned in to our previous podcast episode together, this is part two! As a business owner we are often pushed into being really uncomfortable. It's those uncomfortable situations where growth can happen. 

Johanna White is an award winning graphic designer and visual branding strategist who designs premium brand identities that create impactful first impressions. As the founder of Design by Jo studio, she believes that if someone is the best at what they do, they deserve to look like it. For the past decade, she's worked with individuals, startups and fortune 200 brands worldwide, to help them cut through the noise, attract more of their ideal clients and be as delightfully expensive as they can deserve to be. 

So it's funny, like, let's define expensive, right? Because everyone may have a different approach to what that actually means. She knows there's no limit to success, and she's proved it several times when she took life by the horns and started three companies within a year while battling a brain tumor! Wow, no words. At a time when everyone else in her life was suggesting that she quit working and go on her social security to cover her medical bills, she chose to do the complete opposite and defy the odds. 

As a result, Johanna is a dreamer extraordinaire for top performers, goal oriented individuals and brands specializing in premium brand identities from start to finish. She assists her clients in a large range of needs, from brand messaging to visual brand identities to premium custom websites that convert visitors into customers. She believes that excellence applied across all customer touchpoints results in brand experiences that matter. 

To find out more about making every brand moment count visit https://www.designbyjostudio.com/

Main Topics:

- Consistent brand touchpoints for max ROI
- Your brand is more than a logo
- What you believe matters, what you do about what you believe matters more

Key Takeaways:

- If you don’t say it about yourself, and show it about yourself, you can’t expect your customers to know it about yourself!
- If you want to attract the best, you need to look the best
- If you are stuck undercharging because your leads are not qualified then you have a branding problem 

Nov 24, 2022

Happy Thanksgiving!! I am SO thankful for YOU! Thank you for being here and for your support. This family activity is a great tool to lead to better communication and understanding of eachothers differences, as well as, helping you to be present and bring you closer together! If you try this with your family take a pic or video, post it and tag me @angelaproffit! It means the world to me!

Nov 17, 2022

Well That’s a Wrap!  And this is not just “a” tool you can use to impact your future. It’s THE tool to use to gain clarity on navigating change and what’s next for you.

As we wrap up this lifeline series of Business Unveiled, we want to thank you for joining us (in the Bahamas!) on this journey as we share our experiences, why we think the way we think and how they have shaped us into who we are today!  Seriously, I can’t believe we are at the “end” of this series, but really… it’s just the beginning :) 

In this episode I’m talkin’ all about ages 30-40+ (my very favorite years of LEARNING), and let me tell you a little somethin’... in my 30s I thought, oh age is just a number.  In my 40s I am learning that age is not just a NUMBER!  It’s a mindset.

WHY LISTEN?

*Time-Your most valuable asset:
How can charting your lifeline help you gain clarity on how to better focus on where to spend your time? 

*Mistakes-We all make them:
How are you reacting and taking accountability; do you take ownership and learn from it?

*Clarity-Each decade shifts priorities
Where have you been, where are you going, why, and most importantly what is your
plan to get there?

TAKEAWAYS:

Sharing my top AH-HAAA moments from doing a lifeline:

*You may notice patterns, identify gaps, and develop more self awareness

*Your “tough” will look different to others. Don’t compare and only ask for direction from those who have gone through what you are going through. 

*Practice gratitude everynight before going to bed.  You can do this alone or with others.  Say out loud the ONE high you had for the day and the ONE low.  Whatever your low is, ask yourself why.  Could you have planned better or better paid attention. (Sometimes I share them on my Insta Story!)

*You will value your time more by looking at how far you have come and all that you have accomplished.  So if you want to raise prices, or make a change, this tool will guide you. 

*When life gets hard, instead of saying “Why is this happening TO me” think “Why is this happening FOR me”. It’s the life challenging moments that create space for you to grow. 

*You grow as you go; which requires change and shifts.  Your experience can guide you to be prepared for whatever comes your way.  And if you aren’t, then that’s what mentors, coaches and consultants are for.  That did not exist the first decade I had my first business. Budget for this annually.

New beginnings can start every day… don’t wait til the next January 1st.  You will blink your eyes and half of your life could be over. This is your reminder

So here we go onto the next chapter. Up next, Business Unveiled is going back out on the road.  Where should we go next? If you are interested in doing a collab, reply to this email and tell us your idea! 

Your time is precious.  So make it count!

A special thank you to Rosewood Baha Mar in Nassau Bahamas for the relaxing Bahamian experience. It was a total escape from doing podcast in the loft of my home alone, to the most beautiful powder-white sand, most beautiful beach.  From our suite, to culinary experience, the spa, infinity pools, flamingos, turtle program, the community was incredible.  My favorite thing is implementing the write key (that makes it SO easy to spend money) but having it be water proof was so nice. I loved the stainless steel water bottle in our rooms at check in.  And the power behind changing just ONE thing.  By installing water dispensers around the property, helping with sustainability.  It truly is a sense of place.

XO-Angela & Amanda

Nov 10, 2022

Join Angela and Amanda as they travel to the Bahamas and share special behind the scenes stories and experience shares. In this episode we talk about lifelines and what they mean as you grow and gain more life experience!

Thank you Rosewood Baha Mar for the beautiful accommodations!

Main Topics:
- What life lessons teach us and allow us to grow
- Always have grace with yourself
- You grow as you go and experience more

Key Takeaways:
- Embrace the memories you have made
- Be proud of the steps you have taken to get to where you are
- Time is precious

Nov 3, 2022

Join Angela and Amanda as they travel to the Bahamas and share special behind the scenes stories and experience shares. In this episode we talk about lifelines and what they mean as you grow and gain more life experience!

Thank you Rosewood Baha Mar for the beautiful accommodations!

Main Topics:
- What life lessons teach us and allow us to grow
- Always have grace with yourself
- You grow as you go and experience more

Key Takeaways:
- Embrace the memories you have made
- Be proud of the steps you have taken to get to where you are
- Time is precious

Oct 27, 2022

Join Angela and Amanda as they travel to the Bahamas and share special behind the scenes stories and experience shares. In this episode we talk about lifelines and what they mean as you grow and gain more life experience!

Thank you Rosewood Baha Mar for the beautiful accommodations!

Main Topics:
- What life lessons teach us and allow us to grow
- Always have grace with yourself
- You grow as you go and experience more

Key Takeaways:
- Embrace the memories you have made
- Be proud of the steps you have taken to get to where you are
- Time is precious

Oct 20, 2022

Join Angela and Amanda as they travel to the Bahamas and share special behind the scenes stories and experience shares. In this episode we talk about lifelines and what they mean as you grow and gain more life experience!

Thank you Rosewood Baha Mar for the beautiful accommodations!

Main Topics:

- What life lessons teach us and allow us to grow
- Always have grace with yourself
- You grow as you go and experience more

Key Takeaways:

- Embrace the memories you have made
- Be proud of the steps you have taken to get to where you are
- Time is precious

Oct 13, 2022

Join Angela and Amanda as they travel to the Bahamas and share special behind the scenes stories and experience shares. In this episode we talk all about lifelines and how life experiences shape who you are.

Thank you Rosewood Baha Mar for the beautiful accommodations!

Main Topics:
- What life lessons teach us and allow us to grow
- Life isn’t always pretty, but it’s all about how you handle the hard times
- Always have grace with yourself 

Key Takeaways:
- Create a life you are proud to live
- Never give up
- Embrace the memories you have made

Oct 6, 2022

Have you ever struggled with faith vs. certainty? No matter what you believe, believing in something and believing it wholeheartedly can make all the difference when facing uncertainty. 

I am so excited to share today’s guest, Johanna White, Visual Brand Designer for Design by Jo Studio. She will be sharing her amazing story of faith and how she overcame the odds. And how what you believe matters, but what you do about what you believe matters even more.


Main Topics:

- What brand positioning means, and how can it apply to personal brands, not just products
- If a business is already financially successful, what morea new brand or re-brand could do for that business
- When most people think about brands, they assume it means a logo, but there are other elements and deliverables that must be included for a brand identity to drive actual ROI

Key Takeaways:

- If you don't SAY IT (about yourself), and SHOW IT (about yourself), you can't expect your ideal client to KNOW IT.
- What you believe matters, but what you do about what you believe matters even more
- Excellence across ALL touchpoints equals brand experiences that matter - your brand is only as good as HOW you use it, WHERE you use it, and HOW MUCH you use it.

Sep 29, 2022

Have you ever wondered what goes into destination planning? Sounds like a lot of fun, right? I certainly can be, but it’s also a whole lot of work! It is so different from any other type of planning. It’s important to have a structured process that can be implemented anywhere in the world!

I’m so excited to share today’s guest, Kunal Laungani, Founder of Chapter 2 Events. Kunal will be sharing with us all about destination planning and how to be ready for what’s next.

This is the Business Unveiled Episode 300!! Thank you so much for listening over the years! Let's GSD!

Main Topics:
- Setting yourself apart from the others
- Collaboration with other planners
- Why do you hang on to hope?

Key Takeaways:
- Why destination planning is different than any other planning
- How to simplify your process around the world
- How to be ready for what’s next, it’s all about timing

Sep 22, 2022

Join Angela and Amanda as they travel to the Bahamas and share special behind the scenes stories and experience shares. In this episode we talk with a local who works at Rosewood resort in Baha Mar. He shares his experience as a native to the island and his top tips!

Thank you Rosewood Baha Mar for the beautiful accommodations!

Main Topics:
- How to take in the local culture
- Safety when traveling
- How to be happy with who you are

Key Takeaways:
- Make decisions that will set you up for success
- Trust your gut
- Create a life you are proud to live

Sep 15, 2022

Join Angela and Amanda as they travel to the Bahamas and share special behind the scenes stories and experience shares. In this episode we talk about mapping out a life line. Have you thought about it? The life experiences and events that have gotten you to today? When you take the time to sit down and map out the crucial events of your life you may surprise yourself by how muhc meaning and purpose they hold for your future and present!

Thank you Rosewood Baha Mar for the beautiful accommodations!

Main Topics:

- How to create a lifeline
- Personalities through life and how they evolved
- How communicate

Key Takeaways:

- Be the example of what you want to see in the world
- Adding to your life line is something that you should be doing every 5 years
- We all have unique stories, not one is the same

Sep 8, 2022

Join Angela and Amanda as they travel to the Bahamas and share special behind the scenes stories and experience shares. 

Thank you Rosewood Baha Mar for the beautiful accommodations!

Main Topics:

- Always be kind
- Mindset is everything
- Anything can happen

Key Takeaways:

- Create an environment of flexibility and kindness
- The golden rule!
- Be the example of what you want to see in the world

Sep 1, 2022

We’ve all been there, a conference for weddings and events with speakers and booths and a ballroom style environment. This is all good and there is a place for it in the industry, but we are an industry of creatives… There HAS to be another way!

 

I’m SO excited to share today’s guest, Chris Anderson, Director of Sales & Marketing at Conrad Punta de Mita in Sayulita. I visited the property at the beginning of the year for their Crazy Little Thing Called Love event and it was show stopping. Listen in as we share the experience with you!

 

Main Topics:

- How to drive company culture by including geographic culture
- How to think outside of the box and create something memorable
- How to showcase a property through expereinces

Key Takeaways:

- Create an environment your employees are proud of and they will make you proud
- Think outside of the box, create something awe inspiring
- Quality service is everything

More About Our Guest:

Christopher Anderson who brings nearly 15 years of luxury hospitality industry experience to the table in his new role. Helming the resort's global communication and sales efforts, Anderson will provide strategic leadership and direction to drive revenue and implement business goals that will propel the newly opened property as a leader in the region's hospitality market.

Having worked on all corners of the U.S. from Washington D.C. to San Francisco, Anderson joins the Conrad Punta de Mita team from Waldorf Astoria Las Vegas, where he oversaw all sales and marketing efforts for the luxurious non-gaming resort for nearly three years. As he kicks off his new role at Conrad Punta de Mita, Anderson adds a new market to his impressive resume, bringing a fresh perspective of sales and marketing experience to the CALA region (Caribbean and Latin America).

A California native, Anderson is a lover of nature and celebrates an outdoor lifestyle, fitting naturally well with the open-air Conrad Punta de Mita resort, that is sprawled across the miles-long white sand beach. Bringing his admiration for good food and music to the new resort, Anderson aims to implement new programs, activations and partnerships that will elevate the property's position in the market and propel it onto the global stage, as his goal is to expand awareness in new markets around the world.

Aug 25, 2022

Have you been thinking about starting a business but you aren’t quite sure how to take the leap? Deciding to make a big change like this can be daunting and may lead to alot of uncertainty. But when it comes down to creating the life you want it is all worth it in the end.

Today’s guest, Nicole Riccardo, Founder and President of Nicole Riccardo Media LLC is sharing her story of how she discovered that she wanted to become a business owner and the path she took to create the business she has today. 

Main Topics:

- Time blocking
- Team task management
- Building a business as a creative

Key Takeaways:

- Just get started
- Even if you're feeling fear or unsure
- Getting out there and taking action will lead to clarity

Aug 18, 2022

If you follow me on social media you may be wondering “Where in the world is Angela”? I have been all over the globe with my travel family, experiencing so many of the world’s wonders! 

On this podcast, along with Brian Worley and Monica Balli, I sat down with Arpita Gandhi in India to learn more about Indian culture. Listen in to learn more about the Indian culture and maybe even some things you didn’t know before!

Main Topics:

- Indian culture and how it differs throughout India
- Foods that are unique to the different areas of India
- Fun wedding stories

Key Takeaways:

- Always be open to learning new things
- Never judge a book by its cover
- Every day is an opportunity to learn something new

Aug 11, 2022

This week on Business Unveiled, join me and my travel family members, Monica Balli and Brian Worley as we share IEC (International Event Certification). The aim of the certification is to create a proven professionality through international standards. Country Partners and Examiners with proven credibility and the highest professional standards from around the world.

The certification rules are strict, applicable to both the expected professional standards as well as the examination process and associated qualifying procedures. 

The power and strength of the certification, in its essence, lies within its Country Partners and its Apprenticeship Partners. Together with AJA Europe has been created the first certification with partners, valued and celebrated for both their professional and personal excellence. 

Main Topics:

- What is the certification?
- Who is certifiable?
- Who are the country partners?

Key Takeaways:

- The 3 Core Values
- How the exam works
- How to get it

Aug 4, 2022

Have you ever wished that you could be in a space but you are just too far away? What if there was a way to save time and energy? What if i told you that there was an intelligent platfrom for augmented reality and virtual reality to bring your property for events anywhere in the world?

Meet Monica Balli, I am so excited to have her as a guest on this podcast to share her platform VRPLANR. A platform that allows users to visit venues virtually from anywhere in the world!

Main Topics:

- Intelligent Platfrom For Augmented Reality And Virtual Reality To Bring Your Property For Events Anywhere In The World
- Advanced professional planning tools
- Sustainable ways to plan events

Key Takeaways:

- How to sustainably plan events from far distances
- How to use technology for event planning
- How to take back your time and utilize it to the fullest potential

More About Our Guest:

Bring your Dream to Life with Monica Balli – Destination Event Designer & Wedding Producer to the stars. A Caribbean Dream, an Italian dolcevita, or a sparkle in truely unique woldwide spots. No challenge is ever to big to create that one and only time. Just wonderul . Be active or just relax and Enjoy the Ride.

Jul 28, 2022

In order to build a successful brand, you need to have a firm foundation. Without the proper pillars in place, your business will eventually crumble. There are essential pillars that every entrepreneur should focus on when growing their brand. These pillars are critical to your success and must be nurtured if you want to see long-term success. 

I’m excited to share this week’s guest, Amanda Shuman, Founder & Lead Designer of Carrylove Designs. She will be sharing with us all about the pillars to growing a profitable brand and the right time to invest. 

Main Topics:

- The right time to invest in branding
- The three levels of business
- The difference between a functioning website and a good website

Key Takeaways:

- The 4-pillars of branding: messaging, design, website, and marketing
- Why a "pretty logo" doesn't matter
- The difference between a functioning website and a good website
- How to re-position yourself in the market 

Jul 21, 2022

Everyone knows that detoxing is good for you, but what benefits does it actually have? Detoxing can help improve your mood, increase your energy, and boost your immune system. It can also help you lose weight and keep your body healthy. 

I’m excited to welcome guest, Tim James, Owner & CEO of Chemical Free Body who will be sharing all about the power of detoxing & gut health, therefore improving sleep, as well as, reducing pain and inflammation naturally. 

Main Topics:

- The power of detoxing & gut health
- How to improve sleep naturally
- How to reduce pain & inflammation naturally 

Key Takeaways:

- Why breathwork is important
- Why Clean Restructured Water is important
- My Core 4 Secrets

Jul 14, 2022

As business owners we are always looking for new ways to expand operations. You may be wondering how to take the next step and go about diversifying your business. Diversification can be a great way to protect your business from downturns in any particular market, and it can also help you tap into new markets and opportunities. 

I’m so excited to share today’s guest, Whitney Eckis, Founder of Get Supr / Eckis Marketing. She will be sharing all about how to not be afraid to diversify gigs, how to expand your time and investments to make more money and how to build a strong team to create more focus for your time. 

Main Topics:

- How to not be afraid to diversify gigs.
- How to expand your time + investments to make more money.
- How to build a strong team under you to create more time for yourself. 

Key Takeaways:

- Prioritize your schedule
- Don't be afraid to take a chance
- Set clear boundaries

Jul 7, 2022

There is no question that as entrepreneurs, we must constantly be growing and evolving. But sometimes it's tough to shift our mindset as we grow. Today’s guest, Kacia Fitzgerald, PODCASTER | SPEAKER | CEO of EmpowerHER Podcast & SheGoes Co. is sharing the mindset shifts: qoing from Google to a full time Entrepreneur making 500k+ a year.

Main Topics:

*The mindset shifts: qoing from Google to a full time Entrepreneur making 500k+ a year
*What growing my podcast to over 3 million downloads in 2 years has taught me about authenticity & purpose 

Jun 30, 2022

As an entrepreneur, you may know that marketing is key to success. If you're looking to take your marketing strategy up a notch, then influencer marketing may be the way to go. But where do you start? 

Today’s guest, Taylor Legace, Co-CEO of Kynship, will be sharing all about influencer marketing, the biggest value influencers can bring and how to maximize content in the influencer marketing space. 

Main Topics:

- Why the influencer marketing “Pay for Post” Model is dead
- Influencer’s biggest value add
- How to get the most ROI out of an influencer marketing program

Key Takeaways:

- 5 Actionable Steps for listeners to takeaway and implement to build a profitable influencer marketing program internally
- How to identify and outreach to influencers
- How to maximize the content influencers post organically in paid media via Facebook and TikTok ads

Jun 23, 2022

When you think of business what is the first thing that comes to mind? Have you thought about how essential your relationships are to your business? Making and maintaining business relationships is so so important when it comes to being a business owner. These are your people! The ones who get it and can relate to the journey you are navigating.

I’m so so excited to share today’s guest, my good friend, Brian Worley, Owner and Creative Director of B. Worley Productions. In this episode recorded at Il Tersoro in Italy, we will be sharing how we met, our business journeys and the important things we have learned along the way. 

Main Topics:
- How to manage expectations
- How to work as a team
- How building relationships is key in building your business

Key Takeaways:
- Let your experience speak for itself
- Never burn a bridge
- Idle hands make idle work

More About Our Guest:

A transplant from Los Angeles to Atlanta, Brian Worley is the Owner and Creative Director of B. Worley Productions. With over 18 years of experience in the wedding and event planning industries, Worley has attained extensive event production, coordination and design, bringing an arsenal of high-profile event experience to Atlanta’s thriving event scene.

Jun 16, 2022

It seems like we're always in a hurry. We're always on the go, constantly trying to do more and be more. And while there's nothing wrong with being ambitious and wanting to achieve success, sometimes we need to slow down in order to speed up in business.

Today’s guest Robin Hills, Business Psychologist of Ei4change, is sharing all about emotional intelligence, how it is related to mindfulness and how it can be used to improve productivity, creativity and focus. 

Main Topics:

- What is emotional intelligence?
- How is it related to mindfulness?
- How can emotional intelligence be used to improve your productivity, creativity and focus? 

Key Takeaways:

- One thing at a time
- Accept the power of stress
- Be grateful and humble

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