It’s our 200th Episode of starting the Podcast and we want to celebrate in a super fun way! We did something a little different this time. Business Unveiled is going on the road. That’s right. A road tour. As we wrap up the year 2020 and a global pandemic, what better time to celebrate than to start traveling again. I'm so excited for all the growth we have experienced in 2020 and here to share some of her top Facebook advertising tips, my guest today is Aja Price, Founder of Notably Gray.
-If you’re thinking of running Facebook or Instagram ads for your business, this is the first thing to consider
-The biggest mistakes we see business owners and marketing agencies make on Facebook and Instagram advertising
-Top strategic goals to consider before wasting your money
-Create a strategy
-Arm yourself with the basics
-Types of ads to consider
To check out The Gray Collective Facebook Group Click HERE: https://angelaproffitt.com/facebookad...
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More About Our Guest:
Aja Price is a creative strategist and savvy copywriter with a passion for empowering women to plan for marketing success and encouraging young women to pursue entrepreneurship. Aja is the Founder and Chief Strategist for Notably Gray, a digital marketing company for creatives and women in business. With over 15 years in the hospitality industry and more than eight years in nonprofit, Aja's dynamic experience includes serving large brands: Hyatt, Marriott, and Girl Scouts. Aja's most notable work includes several program initiatives written exclusively for Girl Scouts: Promise to Vote, a non-partisan program encouraging citizens to vote, and GEMS (Girls in Engineering Math and Science,) an immersive introduction STEAM program encouraging young women to pursue STEAM careers. Both programs continue today. In both program initiatives, Aja successfully led a team in securing funding and strategic partnerships with the League of Women Voters, the Secretary of State, University of Kentucky, Western Kentucky University, Verizon, Dow Chemical Company, LG&E, and KU. Currently, Aja serves on the board of NAWBO Nashville, the National Association of Women Business Owners, as program chair, is an ambassador for Collective615, a coworking space for women, and is set to launch an entrepreneurial program in January of 2021 for girls grades 10-12 called Notably, Her. Every position held has been a stepping stone to empowering women, building up the youth, creatively disrupting the industry, and leaving a legacy for the future. The name "Notably Gray" draws inspiration from Beyonce's single "I Was Here." Leveraging experience to empower women and youth in leaving a notable footprint.
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The year 2020 has been quite a year, one we will never forget. As people we have had to adapt and as business owners and entrepreneurs we have had to pivot to find our place in this new norm. Today I am chatting with Co-Founder of Bustld, Samie Roberts all about how they identified a need and created a whole new experience for virtual events.
- What Bustld is/why it was started/how its different
- Shifting and pivoting a business
- Creating a market that hasn’t existed
- Identify a gap and fill the need
- How you make yourself different
- Position yourself as the market expert from the beginning
When building your business it is important to surround yourself with good people who will help guide you and be by your side during the process, especially in an environment you are unfamiliar with. However, you can never be too careful when it comes to business relationships. Today I am chatting with Entrepreneur and Author of Chasing Black Unicorms, Marek Zmyslowski all about How to Stand Your Ground Against Adversity.
In this Episode we Discuss:
- The importance of business relationships
- The Book: Chasing Black Unicorns
- International Business
- Never give up, you are stronger than you think
- Find a “why” and set your eyes on that
- Only YOU are in charge of your future
It's easy to become distracted by all the ways you can build an audience as a business owner, but the best thing you can do when it comes to connecting with people is to have a clear focus and strategy. Today I am chatting with Founder of Automation Wolf, Matthew Hunt all about how to build a community.
In this Episode we Discuss:
- Why build a community
- 3 Things: Problem, Budget, Trust
- Stop wasting dollars marketing
- Stop trying to be the expert
- Choose ONE platform and focus
- Stranger = Danger
So you want to be an influencer? Great! Have you asked yourself the important questions? What exactly are you influencing? Will this make a positive impact? Do you have the tools to get it done? Today I am chatting with Author & Business Coach, Jenny Melrose, all about the framework you must build to grow your audience and make money online.
In this episode we discuss:
-The importance of understanding your target audience
-How to use Instagram Stories to Sell to your Audience
-The #1 converting strategy to make sells via stories
-Have a vision that connects to the business plan and solves a specific problem
-You don't NEED 10k followers to make an impact
-Always continue the conversation with your audience