The world is changing. The economy is shifting, social media has changed the way we communicate and technology has made everything more accessible. As entrepreneurs and business owners in today's society - you have to be able to change with it or get left behind. 

Building a brand is no easy task, and it can be even tougher when the economy changes. It’s important to look at branding from an entrepreneurial perspective by identifying your target audience and creating a message that resonates with that client avatar. 

I’m so excited to share today’s guest Deb Gabor, CEO and founder of Sol Marketing who will be sharing with us what irrational loyalty is, how the best brands in the world create irrational royalty and the key to rapid and focused scaling for growth organizations.

Main Topics:

• The Definition of Irrational Loyalty
• How the best brands in the world create Irrational Loyalty
• The key to rapid and focused scaling for growth organizations

Key Takeaways:

• Understand how to "hack" Maslow's hierarchy to grow your brand
• Learn about the power of the Ideal Customer Archetype and how that provides relentless focus as organizations grow
• Unlock the Three Questions every brand needs to ask in order to become one of the Best Brands in the World 

More About Our Guest:

“Leading Expert" doesn't come close to describing Deb Gabor's passion for brands. More accurate? Brand Guru. Brand Impresario. Brand ​Evangelist​. She's written the book on branding (twice!) with bestsellers ​Branding is Sex​ and ​Irrational Loyalty​. She's the founder and CEO of​ ​Sol Marketing​, a strategy-led marketing firm obsessed with solving major business and branding problems for clients in every industry. Companies throughout the world use Deb’s Brand Values Pyramid, Ideal Customer Archetype, and “Brand Swagger Questions” to align their teams and articulate their brands to audiences.

Deb and her team at Sol Marketing have introduced her revolutionary brand strategy for organizations ranging from international household names like Allrecipes, The Associated Press, Dell, Microsoft, NBC Universal, NPR, NTT Data, and Siemens, to exciting emerging brands like hint water and Indagare. Deb also lends her brand authority with frequent contributions and commentary to major news outlets such as Entrepreneur, Forbes, FORTUNE, Inc., MediaPost, New York Times, NPR, USA Today, Wall Street Journal, and The Washington Post. Business and marketing organizations regularly call on Deb as a keynote speaker and workshop leader, relying on her as an inspiration for executives to embrace the power of branding to create Marketing That Sells. 

AI is an acronym for Artificial Intelligence. The definition of AI is the theory and development of computer systems able to perform tasks that normally require human intelligence, such as visual perception, speech recognition, decision-making, and translation between languages. AI can be used in many aspects of a business and there are various types of artificial intelligence. 

The future is now. It's time to get ahead of the curve and start implementing AI into your business. AI has been around for a while, but only recently have we seen its massive potential in driving revenue. It's time to take advantage of this technology before it becomes mainstream and everyone else does too!

I’m so excited to share today’s guest, Robert Turley, President, Co-Founder and Co-CEO of White Rabbit Intel. He will be sharing with us all about AI systems including the one he created to help business’ sales and marketing teams to know more, win more, and close often.

Main Topics:

• Defining sales enablement and how technology enables predictable growth at scale
• Why it is important to maintain an optimistic and confidence-driven environment with sales, marketing, and customer success teams
• How relationship psychology directly relates to selling and business development

Key Takeaways:

• If your company is not using sales enablement and data-driven practices, you best start now or you'll be way behind the competition
• Optimism and confidence is key to maintaining a successful business and the mental health for customer success
• Artificial intelligence enables sales and marketing teams to know more, win more, and close often

More About Our Guest:

Multi-faceted Designer | Entrepreneur | Strategic Relationship Builder

Rob Turley specializes in creating versatile products and innovative services for the ever-changing digital landscape. Builder of strategic partner relationships, an expert at improving processes, business strategist, and executive leader, who drives critical new growth.

Design-driven entrepreneurialism is my passion. I strive to always create innovative technologies that are innovative, seamless experiences both well designed and intuitive. Leading-edge technology the future holds will be the evolution of our species so I have dedicated my life to engineering the future to drive us all toward the brightest and profitable pathways while following "people first" ethics. 

Starting a business and scaling it to be sellable can seem like an impossible feat. But what if I told you that there is a proven way to build a sustainable, scalable, and sellable business? 

Well then this episode is for you! I’m so excited to share our guest Michelle Seiler Tucker, who will be sharing with us insight into building a sustainable, scalable, and sellable business utilizing her proven techniques. 

Main Topics

Do you want to attract more of your ideal clients? You may have tried a number of things, lead magnets, webinars, the list goes on, but now you are looking for a fresh new approach to streamlining your client’s needs. 

Quizzes are a great way to get your message out and know what is best for your audience and helps them feel like they know more about you before even contacting or meeting with you. 

Quizzes are also an excellent way of getting feedback on how well your product works for the different types of clients that it's aimed at attracting. This will allow you to make adjustments so that everything runs smoothly when someone does contact or meet with you. 

Today our guest is AnnMarie Rose, Online Business Strategist & Quiz Funnel Expert, who is sharing all the tips on why quizzes work so well for businesses looking to grow online. Whether you're looking for new clients, surveying your current clients, or even just curious about your business internally, a quiz may be the answer!

Main Topics:

• Why quizzes work so well for businesses looking to grow online.
• The most common misconceptions serious business owners have about using quizzes to grow their email lists.
• The first step you should take if you’re thinking about creating a quiz for
  your business.
  

Key Takeaways:

• Why quizzes are one of the most powerful ways to grow your email list and attract more of the right people to your business online.
•  How to know if using a quiz is actually right for your business.
• The first step you should take if you’re thinking about using a quiz for your business
  

Your marketing is the lifeline to your business. It's what brings new people in and keeps them coming back for more. Without a clear message and strategy, consumers can’t see how you stand out from the rest.

Whether you have a brand new company or are looking to grow your existing one, knowing the fundamental aspects of marketing and having a solid plan is essential to success. It doesn’t have to be difficult! There are so many ways to make it fun!

I’m so excited to share our guest, Tim Fitzpatrick, President of Rialto Marketing who is sharing all the marketing fundamentals so many people skip but definitely shouldn’t.

Main Topics:
How to identify your ideal clients.
How to create clear, engaging messaging.
How to create a simple marketing plan you’ll actually use.

Key Takeaways:
Don’t skip the fundamentals, they lay the foundation for marketing success.
Marketing shouldn’t be difficult.
Complexity is the enemy of results.