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Business Unveiled: Expert Tips and Secrets from Top Creative Industry Professionals

Business Unveiled is a podcast helping people in the creative industry refine their skills and grow their business. In every episode, you’ll be taken behind the scenes of the creative industry with celebrity wedding planner, entrepreneur, and productivity consultant Angela Proffitt as she shares her experiences in running a high profile event and design company around that world. There's nothing Angela and her team haven't seen before, and you'll get to listen to what she's experienced, how she got through it, and what she learned along the way. Business Unveiled is the go to podcast for anyone who wants to develop a productive and profitable business in the creative industry. For more helpful tips, visit www.angelaproffitt.com.
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Business Unveiled: Expert Tips and Secrets from Top Creative Industry Professionals
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Now displaying: June, 2021
Jun 29, 2021

If you’re like me, you’ve put a lot of time and energy into building your business. But do you know if your business is protected legally? Protecting your business through contracts between you and your clients is as important as the actual work you do, especially when you are just starting out. It can be challenging to know where to start and what steps to take first. 

Contracts are one of the most important legal documents in a business. They protect both parties with terms and conditions, and create expectations for how each party will behave. When you sign a contract with another company or individual, you're agreeing to abide by the specific set of rules outlined in that contract. 

I’m so excited to share our guest Rob Schenk, founder of Wedding Industry Law. Rob is an attorney representing wedding and event industry professionals. He is sharing with us all about how to navigate the legal waters of business, what types of contracts are common in an entrepreneurial and event setting, why they're necessary, and how to use them effectively.

Main Topics:

  • Recommendations to address Covid cancellations in 2021? 
  • Tips on keeping retainer money if client cancels for non-covid reasons? 
  • Why you need permission to use the principal photographer's photos for your own marketing 

Key Takeaways:

  • Your contract can protect your money from Covid cancellations 
  • Your contract can protect your money from clients getting cold feet 
  • Your contract should address photography if you plan to use photos
Jun 24, 2021

What would you do if you had a chance to live your dream life? Would you go for it, or play it safe and stay where you are? Sometimes the fear of stepping outside of our comfort zone and taking risks can keep us from achieving what we truly desire in life.

Risk-taking is the essence of entrepreneurship and business. When you take a risk, there's always the chance it won't work out in your favor. But taking risks can be one of the most rewarding things you do for yourself and your business. The key is to minimize risk by preparing thoroughly and being confident in what you're doing. 

I’m so excited to share with you our guest Erika Rothenberger, Director of Performance Systems at Henkels & McCoy, Inc. She’s going to share with us some tips on how we can take risks as business owners and entrepreneurs that will lead us closer to our dream life.

Main Topics:

  • How to next level your career
  • How to balance it all work and home
  • How to follow your passion and empower others

Key Takeaways:

  • Know your value
  • Don't let fear hold you back 
  • You live one life - create your dream life 
Jun 22, 2021

You want to start a business. You've been thinking about it for a while, you have an idea that is going to change the world and now you're ready to make it happen. But you want to make sure that the timing is right. 

In the world of entrepreneurship, there are no shortcuts. It takes a lot of hard work to get your business off the ground and running successfully. That's why it is important to know you're not alone in this journey and sometimes the best timing is right now!

Today I’m chatting with Angela Mastrogiacomo, who teaches new agency owners how to start and scale their online agency. Angela and I chat about what she says is her secret sauce to success: Conversations and Connections.

Main Topics:

  • Relationship building to gain clients + build partnerships
  • The power of press
  • Why getting scrappy and starting before you’re ready will always lead to more results

Key Takeaways:

  • Building relationships is EVERYTHING
  • The key to success is starting simply and scrappy and just doing it - no overthinking!
  • There is no magic bullet - it’s all about consistency, conviction, and conversations 
Jun 17, 2021

We are all on a journey. The business world can be one of the most challenging journeys to navigate. It can take an emotional toll and at times lead you down paths you never thought you would discover. In our fast-paced world taking time for ourselves so that we can reconnect with who we are as individuals allows us to better understand how our values align with our business. 

Think of it this way: The spirit is your energy. Your energy is what you put out into the world. If you want to grow and expand in any area, then you need a strong spiritual foundation because that's where your "energy" comes from. When you have a strong spiritual foundation, good things happen - lots of them! You'll attract more clients and customers by presenting yourself as someone who understands how to find solutions for others. When we are on top of our spiritual game, we feel more connected to ourselves, other people, and the world around us.

I’m so excited to share with you our guest, Adi Shakti, founder of, Soulwork, who shares with us how spirituality and business are connected and why spiritual inquiry is the foundation of worldly success and impact.

Main Topics:

  • Why is spiritual inquiry the foundation of worldly success
  • The relationship between soulful entrepreneurship and sacred activism
  • Why in-person events matter

Key Takeaways:

  • Spirituality is the key to success even if you aren’t spiritual
  • In-person events can change your life
  • You can achieve success with the right tools
Jun 15, 2021

If you are a business owner starting out, or an established entrepreneur who is looking to update your website, this episode is for you! Websites are an important part of any company's marketing strategy. They're the first impression people get when they visit your site and can be used to promote products, services, or events. But what if you don't know how to create one? There are so many options when it comes to building a site for your business, but how do you know you are utilizing all of the tools and optimizing the experience to the fullest potential?

I'm so excited to share today's guest, Gabriella Cruz, as owner of G'sign Studios she is a brand designer, website expert and the biggest cheerleader for her clients! Her passion is cheering on entrepreneurs to build their dream businesses by helping them uncover the practical and essential steps towards creating their business.

Tune in as we share tips on how to make a website for your business that will not only look great but also convert visitors into customers. Gabriella will walk us through all of the steps from start-to-finish so you can build the best website for your business! 

Main Topics:

 

How to find your passion/dream business
How to know it’s possible
What actions to take to get started
 

Key Takeaways:


You have a purpose beyond that job
Your dreams are possible and attainable
You’re in charge of your life and your happiness 

Jun 10, 2021

If you’re a creative professional who is serious about making big changes in your career or business, this episode is for you! Building your business on a strong foundation is the key to success. 

Our guest today is Mark McGuinness, a poet and creative coach and we are talking all about the importance of creating assets for your creative career or business.

Mark's background as a psychotherapist with clients such as actors, writers, directors and creatives,  inspired his decision to create a specialist coaching service for creative professionals dealing with the ups and downs of the creative industry and how they can overcome those challenges.

He created a course for creative business professionals to guide them to success and outlines how they can thrive as 21st Century Creatives.  His books, Productivity for Creative People and 21 Insights for 21st Century Creatives are popular with artists of all kinds because he provides emotional sustainability whilst also addressing professional and financial sustainability.

 

Main Topics:

 

Forget the career ladder; start creating assets
What is Emotional Sustainability for your career/business
How to create Professional and Financial Sustainability for your career/business

Key Takeaways:

*The crucial strategy for creative professionals in the 21st century.
*Why creating assets provides emotional sustainability because you are working on projects that fulfil you
*How creating assets also provides professional and financial sustainability, by attracting more opportunities and income (with less effort) as time goes by. 

Jun 8, 2021

If you have a business, which I know pretty much all of you who are listening do, then you’ll be learning from an expert about how you creatives can get yourselves together! Our guest is attorney Girija Patel, and she is going to teach us all about contracts, something that is absolutely necessary in any business. You creatives may not always think about the law side of things, but doing this stuff correctly gives you the time to focus on creating.

One of the things you must understand about a contract is that it not only protects your client but also you. To protect yourself, you need to have contracts and understand them. Make sure that you know your contracts so well that you can answer any questions on them. Also, make sure that your terms are extremely detailed and that you have a moral clause. Your moral clause will give you the security of withdrawing from any transaction that is not in line with your business standards. Your contracts create legal protection for your business.

Because of that crazy thing we like to call the pandemic, we all had to learn things about flexibility. Some businesses were not flexible at all, but some were. Flexibility can be really great, especially during a year like 2020, but it still causes stress and pain. To instill a little bit of flexibility in your contracts, try including a waiver clause. Remember, however, that flexibility does have a cost. 

Girija and I talk about intellectual property, specifically photos. You may want to use photos from your clients or photographers for advertising. This can get messy because the photographs are actually the property of whoever takes the picture. If you contract a photographer, you can only use their photos if they give you ownership. To avoid that problem, you may want to consider having a photographer as an employee on your team. 

There are so many ways in which your contracts affect your business, and they can really make or break business interactions. Start to consider contracts as legal strategies that are part of your business processes. As you solidify that process, the legal stuff will become the easy stuff so that you can focus on doing the things you love. If you want even more contract advice, check out the podcast! 

 

Main Topics:

How to protect yourself in a contract

How flexible things are now

All about intellectual property

 

Key Takeaways:

“With law we need to change the narrative a bit and not make it so reactionary but more so preventative and proactionary.”

“You have to, at the end of the day, kind of curate the contract for your business.”

“That one (bad) client is what makes you want to have all of those clauses in there.” 

Jun 3, 2021

What is your communication style? How do you communicate with others? What communication challenges would you like to overcome? Setting clear communication expectations and understanding why others interact the way they do is so important to the success of a team. Today we are talking with Lauren Sikes, Founder and CEO of Truth Collecrtive all about how honest conversations save us time, energy, and heartbreak. 

Lauren is a learner and a teacher. But ultimately she is a dreamer and always has been. However, somewhere along the way, she stopped dreaming. As a kid, her joy came from sports and she was a gifted young athlete and nationally ranked. However, as the accomplishments mounted, her dreams became clouded by other people's expectations, comparisons, and timelines. Thus began a decades long journey of perfectionism and fear of failure that had her playing small, underperforming, and stuck in a rut. She carried this mentality into her professional career, all to one day realize, she was tired of it all -- tired of not showing up authentically.

Little by little, she began to reconnect with the dreams inside of her. As she sat around the table with her family at home and around the table with her coworkers at work, there were so many untold stories, emotions unchecked, dreams unrealized. She realized we were all fearful of our own potential and possibility. What if we started believing and started cultivating the courage to be less of what has always been and more of what could be? What if we had honest conversations?

So she did something she was not in the habit of doing, she asked for an opportunity rather than waiting for one to come to her. She asked her boss to start a program for teachers and that small program turned into what is her business today.

She created something that she needed. Lauren created a place where people could have honest conversations with ourselves and others. A place where people connect with their potential and possibility both individually and collectively. What she didn’t realize at the time and knows now, having honest conversations transforms the way we live and work. It is liberating and empowering. She knows this because once she started having these conversations — imperfectly no doubt — her life started to shift. Thus began the journey of tapping into potential and possibility through honest conversations and now she gets to teach others to do the same. Lauren is the CEO and founder of Truth Collective, a leadership and culture company that helps leadership teams have honest conversations that transform the way they work.

Main Topics:

Honest conversations save you time, energy, and heartbreak.

Barriers to having honest conversations.

Getting this started in your workplace. 

Key Takeaways:

How did you find your way into teaching people to do this and why do people struggle with honest conversations?

What is your process for helping people have honest conversations?

How do honest conversations save time, energy, and heartbreak? 

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