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Business Unveiled: Expert Tips and Secrets from Top Creative Industry Professionals

Business Unveiled is a podcast helping people in the creative industry refine their skills and grow their business. In every episode, you’ll be taken behind the scenes of the creative industry with celebrity wedding planner, entrepreneur, and productivity consultant Angela Proffitt as she shares her experiences in running a high profile event and design company around that world. There's nothing Angela and her team haven't seen before, and you'll get to listen to what she's experienced, how she got through it, and what she learned along the way. Business Unveiled is the go to podcast for anyone who wants to develop a productive and profitable business in the creative industry. For more helpful tips, visit www.angelaproffitt.com.
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Now displaying: Page 1
Jun 8, 2021

If you have a business, which I know pretty much all of you who are listening do, then you’ll be learning from an expert about how you creatives can get yourselves together! Our guest is attorney Girija Patel, and she is going to teach us all about contracts, something that is absolutely necessary in any business. You creatives may not always think about the law side of things, but doing this stuff correctly gives you the time to focus on creating.

One of the things you must understand about a contract is that it not only protects your client but also you. To protect yourself, you need to have contracts and understand them. Make sure that you know your contracts so well that you can answer any questions on them. Also, make sure that your terms are extremely detailed and that you have a moral clause. Your moral clause will give you the security of withdrawing from any transaction that is not in line with your business standards. Your contracts create legal protection for your business.

Because of that crazy thing we like to call the pandemic, we all had to learn things about flexibility. Some businesses were not flexible at all, but some were. Flexibility can be really great, especially during a year like 2020, but it still causes stress and pain. To instill a little bit of flexibility in your contracts, try including a waiver clause. Remember, however, that flexibility does have a cost. 

Girija and I talk about intellectual property, specifically photos. You may want to use photos from your clients or photographers for advertising. This can get messy because the photographs are actually the property of whoever takes the picture. If you contract a photographer, you can only use their photos if they give you ownership. To avoid that problem, you may want to consider having a photographer as an employee on your team. 

There are so many ways in which your contracts affect your business, and they can really make or break business interactions. Start to consider contracts as legal strategies that are part of your business processes. As you solidify that process, the legal stuff will become the easy stuff so that you can focus on doing the things you love. If you want even more contract advice, check out the podcast! 

 

Main Topics:

How to protect yourself in a contract

How flexible things are now

All about intellectual property

 

Key Takeaways:

“With law we need to change the narrative a bit and not make it so reactionary but more so preventative and proactionary.”

“You have to, at the end of the day, kind of curate the contract for your business.”

“That one (bad) client is what makes you want to have all of those clauses in there.” 

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