There is a lot of pressure on entrepreneurs to be successful, and there’s many roads to success. You may start down one path and find yourself on a totally different route down the road.
It can be challenging not knowing everything all at once, but when we embrace our individuality and uniqueness, everything else falls into place.
Today, I’m so excited to share our guest Erin King, Founder of Socialite. She is a best-selling author and 3x entrepreneur, who is going to share with us all about how to embrace who you’ve been, who you are and who you are destined to become… no matter what the world tells you.
- When your inner GPS is telling you to take a different route – how do you respond?
- When you find yourself at a personal or professional crossroads - where do you turn for answers? Exactly how do you get unstuck?
- When you find yourself in a challenging situation- do you gravitate towards the comfortable, even when you know you should level up?
- Audacity: how to embrace who you’ve been, who you are and who you are destined to become- no matter what the world tells you
- Courage: how to identify and overcome the obstacles keeping you stuck and holding you back -
- Leadership: how to develop and deploy concrete action steps for you and your team to ignite powerful progress towards your biggest goals and decisions
More About Our Guest:
Erin King is a best-selling author, 3x entrepreneur and the CEO of the Socialite Agency. She’s helped clients ranging from The Academy Awards in Hollywood to The United States Navy at the Pentagon communicate more compellingly using her award-winning PUB method. She is the author of “Digital Persuasion” and “You’re Kind of a Big Deal” which both draw from her personal and professional experiences having founded three companies before the age of 40. Off-duty, you can find her either mountain biking with her husband Hartman, Facetiming with her huge, crazy Irish family, or being an annoyingly extra dog mom to a cavapoo named Betty White.
Show of hands, are you managing multiple brands? It's no surprise that managing multiple brands is challenging. Some may even call this being a “serial entrepreneur”, but with the right plan you can achieve success in all of your brands!
The key is to find the right balance between time spent on each different aspect of your companies.
I’m so excited to share today’s guest, Dixie Bagley, owner of The Farm in Rome, GA. Dixie is going to share with us her organizational process behind managing multiple brands, how to know that you are ready for growth, and what to do to ensure that your brands work off of each other.
- The organizational process behind managing multiple brands
- How to know that you're ready for growth
- What you should do to ensure that your multiple brands can work off of each other
- Businesses need more than efficient management they need organic, timely content and someone to engage with each audience effectively
- Balance your brand identities while serving customers through various avenues
- Having a solid team is essential to growing and managing multiple brands
Building a profitable online business can be challenging. But remember if it were easy everyone would do it. There are so many different and competing ideas and methods that it's difficult to know where to focus your time and energy.
There are some key tips to making sure your online business is not only successful, but also financially sound. I’m so excited to share this week’s guest, Parker Steven, Partner and Cheif Business Officer of Evolved finance. He will be sharing his top tips to building a more profitable and financially stable online business.
- How can an online business owner make their finances easier and less stressful?
- What are the most important expenses an online business owner needs to be monitoring?
- How much should an online entrepreneur be paying themselves?
- Keep your business and personal finances separate.
- You need a better bookkeeping system
- Making sure you're getting a monthly salary each month is so crucial
The future of business is changing and business owners are faced with the decision to stay where they are or adapt to the changes and grow. If you're an entrepreneur looking to scale your business, but technology is holding you back, I promise you there are ways to grow your company, no crazy coding or complex technology required!
The key is making the choice to step out of your comfort zone, take the plunge and dive into all that running modern day business offers. There’s so many things that can help you increase your productivity and get your time back!
Get ready, because today’s guest, Caroline Creidenberg, founder and CEO of Wedfuly, is sharing with us how you can scale your business, no coding required!
Have you ever thought of writing a book? You have all kinds of history and experience that has gotten you to where you are today and you want to share it with the world, to help those who are going through their own similar journey. Becoming a successful author is not an easy feat, but it's possible!
Sometimes to become a successful published author, it requires some major help and guidance from the experts! Telling your story and putting it into words can be challenging, but there are options available to help you along the way!
I’m so excited to share our guest today, Jyotsna Ramachandran, Founder & CEO of Happy Self Publishing. She will be sharing with us why authors need not be writers, building and author funnel and converting readers into clients.
- How authors can land their first TEDx Talk
- How authors who are not writers can finish their manuscripts
- The top mistakes authors make while trying to self publish
- Turning on the Author Switch
- Building an Author Funnel
- Converting readers into clients
More About Our Guest:
Jyotsna is a bestselling author, book publisher, TEDx speaker, and is an international Author Success Coach who helps coaches, trainers, speakers, and experts to build a super-profitable author funnel with the help of their book.
She founded Happy Self Publishing to help overwhelmed, yet purpose-driven authors experience a transformative journey of self-discovery through the process of publishing their book and amplifying their message. So far, Jyotsna has helped over 400 authors from 35 different countries through her global publishing agency, Happy Self Publishing.
While Jyotsna isn’t working, this mom of 2 kids also loves to dance, run, plan her next solo trip, and is a passionate advocate for educational rights.
The life you love is not a dream. It won’t always be easy, but it’s possible! If you want to create a life that works for you and not against you, if you want to change your life, you have to change your mind first.
We all have the same 24 hours in a day, and it’s up to you to make the most of it. When you're looking for ways to create the life you love, you may need to take the time to assess what roadblocks you need to overcome and get rid of anything that is standing in your way of achieving your goals.
I’m excited to share with you our guest Renee Bauer, Owner, Attorney, Author and Podcast Host of Happy Even After, LLC. Renee is dedicated to educating people to make to the otherside of divorce and into their next chapter and helps them embrace the power to create a life they love.
Ever feel like you are spending more time writing content than actually sharing it? You're not alone. It's hard to keep up with the demand for fresh, relevant content, especially when you have a tight deadline and competing priorities.
Live streaming can be a great way to get back on track by giving your followers what they want. An engaging experience that isn't just another article or company blog post. With livestreams, followers can see you or your product in action. Because livestreams are interactive (think Q&A sessions), viewers will come away with tangible takeaways that they'll remember long after the broadcast is over.
I’m excited to share our guest, Christoph Trappe, Founder of Voxpopme who is sharing all about how to get more out of your content through live streaming.
The world is changing. The economy is shifting, social media has changed the way we communicate and technology has made everything more accessible. As entrepreneurs and business owners in today's society - you have to be able to change with it or get left behind.
Building a brand is no easy task, and it can be even tougher when the economy changes. It’s important to look at branding from an entrepreneurial perspective by identifying your target audience and creating a message that resonates with that client avatar.
I’m so excited to share today’s guest Deb Gabor, CEO and founder of Sol Marketing who will be sharing with us what irrational loyalty is, how the best brands in the world create irrational royalty and the key to rapid and focused scaling for growth organizations.
More About Our Guest:
“Leading Expert" doesn't come close to describing Deb Gabor's passion for brands. More accurate? Brand Guru. Brand Impresario. Brand Evangelist. She's written the book on branding (twice!) with bestsellers Branding is Sex and Irrational Loyalty. She's the founder and CEO of Sol Marketing, a strategy-led marketing firm obsessed with solving major business and branding problems for clients in every industry. Companies throughout the world use Deb’s Brand Values Pyramid, Ideal Customer Archetype, and “Brand Swagger Questions” to align their teams and articulate their brands to audiences.
Deb and her team at Sol Marketing have introduced her revolutionary brand strategy for organizations ranging from international household names like Allrecipes, The Associated Press, Dell, Microsoft, NBC Universal, NPR, NTT Data, and Siemens, to exciting emerging brands like hint water and Indagare. Deb also lends her brand authority with frequent contributions and commentary to major news outlets such as Entrepreneur, Forbes, FORTUNE, Inc., MediaPost, New York Times, NPR, USA Today, Wall Street Journal, and The Washington Post. Business and marketing organizations regularly call on Deb as a keynote speaker and workshop leader, relying on her as an inspiration for executives to embrace the power of branding to create Marketing That Sells.
AI is an acronym for Artificial Intelligence. The definition of AI is the theory and development of computer systems able to perform tasks that normally require human intelligence, such as visual perception, speech recognition, decision-making, and translation between languages. AI can be used in many aspects of a business and there are various types of artificial intelligence.
The future is now. It's time to get ahead of the curve and start implementing AI into your business. AI has been around for a while, but only recently have we seen its massive potential in driving revenue. It's time to take advantage of this technology before it becomes mainstream and everyone else does too!
I’m so excited to share today’s guest, Robert Turley, President, Co-Founder and Co-CEO of White Rabbit Intel. He will be sharing with us all about AI systems including the one he created to help business’ sales and marketing teams to know more, win more, and close often.
More About Our Guest:
Multi-faceted Designer | Entrepreneur | Strategic Relationship Builder
Rob Turley specializes in creating versatile products and innovative services for the ever-changing digital landscape. Builder of strategic partner relationships, an expert at improving processes, business strategist, and executive leader, who drives critical new growth.
Design-driven entrepreneurialism is my passion. I strive to always create innovative technologies that are innovative, seamless experiences both well designed and intuitive. Leading-edge technology the future holds will be the evolution of our species so I have dedicated my life to engineering the future to drive us all toward the brightest and profitable pathways while following "people first" ethics.
Starting a business and scaling it to be sellable can seem like an impossible feat. But what if I told you that there is a proven way to build a sustainable, scalable, and sellable business?
Well then this episode is for you! I’m so excited to share our guest Michelle Seiler Tucker, who will be sharing with us insight into building a sustainable, scalable, and sellable business utilizing her proven techniques.
Do you want to attract more of your ideal clients? You may have tried a number of things, lead magnets, webinars, the list goes on, but now you are looking for a fresh new approach to streamlining your client’s needs.
Quizzes are a great way to get your message out and know what is best for your audience and helps them feel like they know more about you before even contacting or meeting with you.
Quizzes are also an excellent way of getting feedback on how well your product works for the different types of clients that it's aimed at attracting. This will allow you to make adjustments so that everything runs smoothly when someone does contact or meet with you.
Today our guest is AnnMarie Rose, Online Business Strategist & Quiz Funnel Expert, who is sharing all the tips on why quizzes work so well for businesses looking to grow online. Whether you're looking for new clients, surveying your current clients, or even just curious about your business internally, a quiz may be the answer!
Your marketing is the lifeline to your business. It's what brings new people in and keeps them coming back for more. Without a clear message and strategy, consumers can’t see how you stand out from the rest.
Whether you have a brand new company or are looking to grow your existing one, knowing the fundamental aspects of marketing and having a solid plan is essential to success. It doesn’t have to be difficult! There are so many ways to make it fun!
I’m so excited to share our guest, Tim Fitzpatrick, President of Rialto Marketing who is sharing all the marketing fundamentals so many people skip but definitely shouldn’t.
How to identify your ideal clients.
How to create clear, engaging messaging.
How to create a simple marketing plan you’ll actually use.
Don’t skip the fundamentals, they lay the foundation for marketing success.
Marketing shouldn’t be difficult.
Complexity is the enemy of results.
If you’re like me, you’ve put a lot of time and energy into building your business. But do you know if your business is protected legally? Protecting your business through contracts between you and your clients is as important as the actual work you do, especially when you are just starting out. It can be challenging to know where to start and what steps to take first.
Contracts are one of the most important legal documents in a business. They protect both parties with terms and conditions, and create expectations for how each party will behave. When you sign a contract with another company or individual, you're agreeing to abide by the specific set of rules outlined in that contract.
I’m so excited to share our guest Rob Schenk, founder of Wedding Industry Law. Rob is an attorney representing wedding and event industry professionals. He is sharing with us all about how to navigate the legal waters of business, what types of contracts are common in an entrepreneurial and event setting, why they're necessary, and how to use them effectively.
What would you do if you had a chance to live your dream life? Would you go for it, or play it safe and stay where you are? Sometimes the fear of stepping outside of our comfort zone and taking risks can keep us from achieving what we truly desire in life.
Risk-taking is the essence of entrepreneurship and business. When you take a risk, there's always the chance it won't work out in your favor. But taking risks can be one of the most rewarding things you do for yourself and your business. The key is to minimize risk by preparing thoroughly and being confident in what you're doing.
I’m so excited to share with you our guest Erika Rothenberger, Director of Performance Systems at Henkels & McCoy, Inc. She’s going to share with us some tips on how we can take risks as business owners and entrepreneurs that will lead us closer to our dream life.
You want to start a business. You've been thinking about it for a while, you have an idea that is going to change the world and now you're ready to make it happen. But you want to make sure that the timing is right.
In the world of entrepreneurship, there are no shortcuts. It takes a lot of hard work to get your business off the ground and running successfully. That's why it is important to know you're not alone in this journey and sometimes the best timing is right now!
Today I’m chatting with Angela Mastrogiacomo, who teaches new agency owners how to start and scale their online agency. Angela and I chat about what she says is her secret sauce to success: Conversations and Connections.
We are all on a journey. The business world can be one of the most challenging journeys to navigate. It can take an emotional toll and at times lead you down paths you never thought you would discover. In our fast-paced world taking time for ourselves so that we can reconnect with who we are as individuals allows us to better understand how our values align with our business.
Think of it this way: The spirit is your energy. Your energy is what you put out into the world. If you want to grow and expand in any area, then you need a strong spiritual foundation because that's where your "energy" comes from. When you have a strong spiritual foundation, good things happen - lots of them! You'll attract more clients and customers by presenting yourself as someone who understands how to find solutions for others. When we are on top of our spiritual game, we feel more connected to ourselves, other people, and the world around us.
I’m so excited to share with you our guest, Adi Shakti, founder of, Soulwork, who shares with us how spirituality and business are connected and why spiritual inquiry is the foundation of worldly success and impact.
If you are a business owner starting out, or an established entrepreneur who is looking to update your website, this episode is for you! Websites are an important part of any company's marketing strategy. They're the first impression people get when they visit your site and can be used to promote products, services, or events. But what if you don't know how to create one? There are so many options when it comes to building a site for your business, but how do you know you are utilizing all of the tools and optimizing the experience to the fullest potential?
I'm so excited to share today's guest, Gabriella Cruz, as owner of G'sign Studios she is a brand designer, website expert and the biggest cheerleader for her clients! Her passion is cheering on entrepreneurs to build their dream businesses by helping them uncover the practical and essential steps towards creating their business.
Tune in as we share tips on how to make a website for your business that will not only look great but also convert visitors into customers. Gabriella will walk us through all of the steps from start-to-finish so you can build the best website for your business!
How to find your passion/dream business
How to know it’s possible
What actions to take to get started
You have a purpose beyond that job
Your dreams are possible and attainable
You’re in charge of your life and your happiness
If you’re a creative professional who is serious about making big changes in your career or business, this episode is for you! Building your business on a strong foundation is the key to success.
Our guest today is Mark McGuinness, a poet and creative coach and we are talking all about the importance of creating assets for your creative career or business.
Mark's background as a psychotherapist with clients such as actors, writers, directors and creatives, inspired his decision to create a specialist coaching service for creative professionals dealing with the ups and downs of the creative industry and how they can overcome those challenges.
He created a course for creative business professionals to guide them to success and outlines how they can thrive as 21st Century Creatives. His books, Productivity for Creative People and 21 Insights for 21st Century Creatives are popular with artists of all kinds because he provides emotional sustainability whilst also addressing professional and financial sustainability.
Forget the career ladder; start creating assets
What is Emotional Sustainability for your career/business
How to create Professional and Financial Sustainability for your career/business
*The crucial strategy for creative professionals in the 21st century.
*Why creating assets provides emotional sustainability because you are working on projects that fulfil you
*How creating assets also provides professional and financial sustainability, by attracting more opportunities and income (with less effort) as time goes by.
If you have a business, which I know pretty much all of you who are listening do, then you’ll be learning from an expert about how you creatives can get yourselves together! Our guest is attorney Girija Patel, and she is going to teach us all about contracts, something that is absolutely necessary in any business. You creatives may not always think about the law side of things, but doing this stuff correctly gives you the time to focus on creating.
One of the things you must understand about a contract is that it not only protects your client but also you. To protect yourself, you need to have contracts and understand them. Make sure that you know your contracts so well that you can answer any questions on them. Also, make sure that your terms are extremely detailed and that you have a moral clause. Your moral clause will give you the security of withdrawing from any transaction that is not in line with your business standards. Your contracts create legal protection for your business.
Because of that crazy thing we like to call the pandemic, we all had to learn things about flexibility. Some businesses were not flexible at all, but some were. Flexibility can be really great, especially during a year like 2020, but it still causes stress and pain. To instill a little bit of flexibility in your contracts, try including a waiver clause. Remember, however, that flexibility does have a cost.
Girija and I talk about intellectual property, specifically photos. You may want to use photos from your clients or photographers for advertising. This can get messy because the photographs are actually the property of whoever takes the picture. If you contract a photographer, you can only use their photos if they give you ownership. To avoid that problem, you may want to consider having a photographer as an employee on your team.
There are so many ways in which your contracts affect your business, and they can really make or break business interactions. Start to consider contracts as legal strategies that are part of your business processes. As you solidify that process, the legal stuff will become the easy stuff so that you can focus on doing the things you love. If you want even more contract advice, check out the podcast!
How to protect yourself in a contract
How flexible things are now
All about intellectual property
“With law we need to change the narrative a bit and not make it so reactionary but more so preventative and proactionary.”
“You have to, at the end of the day, kind of curate the contract for your business.”
“That one (bad) client is what makes you want to have all of those clauses in there.”
What is your communication style? How do you communicate with others? What communication challenges would you like to overcome? Setting clear communication expectations and understanding why others interact the way they do is so important to the success of a team. Today we are talking with Lauren Sikes, Founder and CEO of Truth Collecrtive all about how honest conversations save us time, energy, and heartbreak.
Lauren is a learner and a teacher. But ultimately she is a dreamer and always has been. However, somewhere along the way, she stopped dreaming. As a kid, her joy came from sports and she was a gifted young athlete and nationally ranked. However, as the accomplishments mounted, her dreams became clouded by other people's expectations, comparisons, and timelines. Thus began a decades long journey of perfectionism and fear of failure that had her playing small, underperforming, and stuck in a rut. She carried this mentality into her professional career, all to one day realize, she was tired of it all -- tired of not showing up authentically.
Little by little, she began to reconnect with the dreams inside of her. As she sat around the table with her family at home and around the table with her coworkers at work, there were so many untold stories, emotions unchecked, dreams unrealized. She realized we were all fearful of our own potential and possibility. What if we started believing and started cultivating the courage to be less of what has always been and more of what could be? What if we had honest conversations?
So she did something she was not in the habit of doing, she asked for an opportunity rather than waiting for one to come to her. She asked her boss to start a program for teachers and that small program turned into what is her business today.
She created something that she needed. Lauren created a place where people could have honest conversations with ourselves and others. A place where people connect with their potential and possibility both individually and collectively. What she didn’t realize at the time and knows now, having honest conversations transforms the way we live and work. It is liberating and empowering. She knows this because once she started having these conversations — imperfectly no doubt — her life started to shift. Thus began the journey of tapping into potential and possibility through honest conversations and now she gets to teach others to do the same. Lauren is the CEO and founder of Truth Collective, a leadership and culture company that helps leadership teams have honest conversations that transform the way they work.
Honest conversations save you time, energy, and heartbreak.
Barriers to having honest conversations.
Getting this started in your workplace.
How did you find your way into teaching people to do this and why do people struggle with honest conversations?
What is your process for helping people have honest conversations?
How do honest conversations save time, energy, and heartbreak?
If you’re a business owner who feels like you’ve lost your power, our guest today is going to come in and shatter all of your doubts. She’ll help you embrace your genius and own your success! She’s really going to be your personal wrecking ball, pulling down all of the fears that are keeping you from the life you want. Our guest is Jen Coken, an expert on imposter syndrome, and we’re talking about how you can get out of your own way and gain the success you want!
I’m sure you all know what imposter syndrome is, but maybe it’s difficult to see it in your own life. There are a few different types of imposter syndrome that Jen talks about, which may help you figure out if and how you are affected by it. What they all have in common is this moment in your past, usually a small experience, that made you feel like you weren’t enough. Unfortunately, this little experience may still be stuck with you and affecting your mentality. To overcome this, you’ll need to examine this experience and how it is affecting you and move past it.
If you’re a high achiever, (and I know you are because you are even reading this) then imposter syndrome may be a bigger problem for you than for most people. The more you want, the more you have to overcome. You’ll face more doubts because you have a lot more that you are working towards. So if you have lots of goals and lots of doubts, don’t worry! It’s natural.
The type of people that don’t get pulled down by their imposter syndrome are the kind of people who love solutions. We’re the solution people, the people who make things work even when they aren’t going our way. So if you’re struggling with doubts, focus on solutions. You’ll get somewhere, I promise, and it will be good.
Imposter syndrome is a big problem for a lot of you because I hear you talking about it all the time. From both Jen and I: we know you can be the powerful and successful women that you want to be. Don’t get in your own way! Take the success and profit you want! If you want to hear more on this topic, listen to the podcast! Watch out for another episode in the next few days!
Why High Achievers feel more doubt
The type of people that overcome Imposter Syndrome
“We’re always trying to be like other people, fit into other people’s idea of who we should be, fit into some other mold. You know what: do it your way because when you’re doing it your way, people are attracted to you.”
“If you don't have imposter syndrome, you are not playing a big enough game.”
“The only person in your way is you. So get out of your dang way!”
In the past, we have talked about content and how it can make or break your business. Today, we are going to talk about personality types and how they affect your content creation process. Understanding who you are - and those around you - is key to creating content that is tailored for specific personalities; this will take your business from surviving to thriving!
Once you understand how other people think and process information, it feels like the missing puzzle piece that completes the big picture. But at GSD Creative, we don’t think of that understanding as the missing piece, but instead as the foundation for everything.
In this episode, I am diving in and sharing about each of the four personality types that make up the psychology methodology we use, and how it has become the foundation of everything we do - from team communication to how we assign tasks. We even use this methodology to help us serve our clients more effectively.
If you want to know more about how this foundational part of Angela’s business works, she walks you through everything you need to know in GSD Academy. Click here to learn more about how this step by step program helps you build and grow your business.
Understanding team members
Communication methodology and framework
Sometimes when unexpected things happen in your business - especially when communication with other team members or clients is involved - it may help to have a system to understand how others think and what they value most so you can meet them where they are.
When you’re being asked to make big decisions with limited time, having a foundational system like our psychology methodology allows you to make decisions with confidence.
Today, we’re pulling back the drape and sharing some deep, deep stuff with you guys. We are definitely not holding back today, so you are in for a treat! Our guest is Eva Kaszychki, and together, we are talking about freedom and passion and inspiration. We are talking a lot about how much we all need a sense of purpose, so if you’re feeling a little lost right now, this is the episode for you.
When you’re searching for a sense of purpose, the first thing you should listen to is your intuition. Most of us spend our entire lives in our head, but life isn’t always logical. It doesn’t always make sense on paper. You have got to connect to your spirit and heart to really understand what you should be doing. Also, you may think that you have to search outside of yourself for your purpose, but the truth is, your purpose is already within you. You’ll find out what it is when you learn to reconnect with yourself.
Going after your passion or your purpose is scary, but you have to get over your imposter syndrome. If you don’t, nothing will ever get done. Don’t buy into the idea that there isn’t enough success out there for you or that you’re not worthy of your dreams. You’ve got to believe that the success you want is available for you and that you are worthy of it. Once you have your mindset correct, things will go a lot more smoothly.
As you find your passion, you’ll learn that you attract not only your dreams, but also the right people into your business. You’ll learn to say no to the people that will have a negative impact on your life. And when you truly love yourself, you’ll truly be yourself, and people will be drawn to you if they are compatible with you. By taking care of yourself, you’ll get the clients you want and need.
As you find your purpose, you’ll have to get over yourself, but you’ll find the people you need in your life as you do. Before you can worry about your productivity, processes, profit, and people, you’ve got to know the reason behind everything you do. Having a purpose makes the rest of it so much easier. There’s so much to learn from this podcast, so I hope y’all will give it a listen and join us again next week!
Finding a purpose
Overcoming fear and imposter syndrome
Attracting the right people
“The most powerful thing we have is our intuition...but most of us spend our entire lives in our head.”
“I can guarantee you that if you start listening to silence and just quiet your thoughts, you are going to start feeling.”
‘Your feelings are powerful because they are a compass to get you where you need to go.”
When it comes to growing your business, one of the things I’m asked about most often is creating content. Content is one of the most important things you can use to grow your business. But it can’t just be any content: it has to be good content that will actually help grow your business and brand. You can’t create great content by accident. You have to have a process. To create social media and other content that will actually help grow your company and brand, you have to be clear about the problem you solve and about what sets you apart from competitors who offer similar services or products. For this to happen, you need to have clarity and consistency.
Let's talk about what I mean by clarity first. When I look at your website, social media pages, and images, do I know what you do? Do I feel led to learn more about you? If not, then you have some work to do. Start getting clear on the problem you solve. When all of your content clearly conveys your role, then you have the right content. The right content is a magnet for your ideal customer. It attracts them like a homing beacon to find you, and they know they're in the right spot when they see you being clear and authentic through your content.
The next thing you need to make sure you’re hitting is consistency. Consistent content is made up of two parts: 1) remaining true to your visual brand and the clear message you've already figured out and 2) making sure you're showing up in a consistent way. You've got to figure out how to show up to communicate and to be social and to share content with your customers on a regular basis, and that takes productivity and systems. Clarity and consistency: both matter when it comes to creating content that will grow your brand.
If you try to make your content a little more clear and a little more consistent, you will gain followers and clients. In the long run, you will find the productivity, profit, and peace you crave. So try it out this week and let us know how it goes! Join us again next episode for even more exciting tips and tricks!
- “Start getting clear on the problem you solve. If someone asks what you do, do you answer with your job title only? Or, can you enlighten the person with the problem you solve?”
- “If you're wondering what the difference is between you and the successful business people you follow online, it's probably this: they're consistently creating, and you're scrolling and consuming.”
If you’ve already looked at our guest today, you might be thinking this is my sister because we share the same last name. Well, she is not my sister. I didn’t even know she existed until just recently, but I’m so glad I know her now! Her name is Krystal Proffitt, and she knows so much about podcasting from her experiences helping people create their own. So if you are interested in starting a podcast, this episode is for you!
The podcast world has really taken off, so you may wonder if it’s too crowded for you to join in. Though there are so many talented people doing podcasts, it’s not as crowded as you may think. If you choose a topic for your podcasts that is too broad, then yes, it will be over-crowded. If you get very specific, however, there will be an audience for you and, surprisingly, more success. Speak to a very specific audience, and you’ll find that that audience actually exists outside of your mind.
Getting started is always the hardest part. There are two things that people usually get hung up on. One of them is that they are afraid that they’ll sound stupid. This is natural: no one likes the sound of their own voice. Krystal suggests that you practice talking to yourself so that you can get comfortable with your own voice. The other issue people have is that they don’t have a plan. Nothing gets done if you don’t have a plan! So to get started, practice speaking and start planning.
Sometimes you might not even know what to talk about, but Krystal has some brainstorming ideas for you. Start with answering the questions you get asked the most. Then, create podcasts on all of the stuff you already know. Get that easy stuff out of the way first before you start diving into research topics. As you get established, choose topics that will lead you towards your goal, whatever that is.
Podcasts are a great way to connect with people. If you, like me, want to make a difference in the lives of other people, then a podcast is a great place to start! It’s amazing how much influence your voice can have on your audience. It can be a point of connection between you and your audience. If you want to know more about podcasting, listen to this episode. Check in again next week for even more tips and tricks!
Is the podcast world overcrowded?
“Just keep trying, keep exploring those voices that say ‘Hey! Try me!’...because you’ll be very surprised at what you’ll find out about yourself.”
“The most important thing is to figure out who you want to talk to.”
“There is nothing wrong with your voice. You sound just fine, and there are people out there that need to hear the messages that you have.”