If you’re a creative professional who is serious about making big changes in your career or business, this episode is for you! Building your business on a strong foundation is the key to success.
Our guest today is Mark McGuinness, a poet and creative coach and we are talking all about the importance of creating assets for your creative career or business.
Mark's background as a psychotherapist with clients such as actors, writers, directors and creatives, inspired his decision to create a specialist coaching service for creative professionals dealing with the ups and downs of the creative industry and how they can overcome those challenges.
He created a course for creative business professionals to guide them to success and outlines how they can thrive as 21st Century Creatives. His books, Productivity for Creative People and 21 Insights for 21st Century Creatives are popular with artists of all kinds because he provides emotional sustainability whilst also addressing professional and financial sustainability.
Main Topics:
Forget the career ladder; start creating assets
What is Emotional Sustainability for your career/business
How to create Professional and Financial Sustainability for your career/business
Key Takeaways:
*The crucial strategy for creative professionals in the 21st century.
*Why creating assets provides emotional sustainability because you are working on projects that fulfil you
*How creating assets also provides professional and financial sustainability, by attracting more opportunities and income (with less effort) as time goes by.