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Business Unveiled: Expert Tips and Secrets from Top Creative Industry Professionals

Business Unveiled is a podcast helping people in the creative industry refine their skills and grow their business. In every episode, you’ll be taken behind the scenes of the creative industry with celebrity wedding planner, entrepreneur, and productivity consultant Angela Proffitt as she shares her experiences in running a high profile event and design company around that world. There's nothing Angela and her team haven't seen before, and you'll get to listen to what she's experienced, how she got through it, and what she learned along the way. Business Unveiled is the go to podcast for anyone who wants to develop a productive and profitable business in the creative industry. For more helpful tips, visit www.angelaproffitt.com.
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Business Unveiled: Expert Tips and Secrets from Top Creative Industry Professionals
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Now displaying: February, 2022
Feb 24, 2022
Opinions on success vary, but one thing is for sure: it takes a lot of focus to achieve it. You can't let yourself be pulled in too many different directions or you'll never make any real progress. Many people claim that having the right mindset is the key to becoming successful. But what does that mean exactly? Getting into your optimal mindset is possible by learning to listen to your inner voice, playing to your strengths and building your confidence in your abilities!

I’m so excited to share today’s guest Emma McQueen, Director and Owner of Emma McQueen Pty Ltd. She will be sharing all about what holds women back from achieving success, where confidence comes from and how to get more of it and defining a growth mindset. 

Main Topics:

- What holds women back from achieving success
- Where confidence (mojo) comes from and how to get more of it
- Defining a growth mindset

Key Takeaways:

- Learning to listen (and also not listen) to that inner voice 
- Playing to your strengths increases your confidence 
- Getting your mojo back is doable, with some good habits 

More About Our Guest:

I truly, wholeheartedly believe in the potential of women. I’m the mother of three daughters and I’m someone who is a proud member of the glass-half-full brigade. I can’t possibly believe in any other alternative than women doing work they love.

I’ve always been fascinated by human behaviour, so much so that I made it my career. As a human resources leader and executive coach, I have over 20 years experience in recruitment, human resources and leadership development across the corporate and not-for-profit sectors, as well as the realm of small business.  As a Hogan-accredited coach, I’m a massive advocate of personality profiling and of identifying strengths, and I love to tap into this knowledge of ourselves for reaching our full potential.

The women I work with often surprise themselves more than they ever surprise me. You see, as an optimist I have a knack for seeing the possibilities everywhere, even when people can’t see the possibilities themselves. Actually, it’s more than a knack; I’m qualified and highly experienced in performance management and coaching.

I have worked with some of Australia’s leading organisations, both blue chip and not-for-profit to develop their teams and their talent.  The success of any organisation depends entirely on the success of their people.  After over two decades working with people, I know the power of effective coaching and the impact it has on a person’s performance and of course their overall wellbeing. There are so many people out there doing wonderful things, and I simply adore being the person who high fives them as they smash their goals, get the results they deserve and exceed their own expectations.

I love working with women who are driven and passionate about their work and need some guidance to feel empowered. Coaching women to achieve incredible results is my professional and personal sweet spot, because my work is fulfilling and plays to my strengths. My passion and purpose are aligned, and so Monday morning is something I embrace with excitement, hence my tagline- be enthusiastic, optimistic and energetic every day!

Feb 17, 2022

You've worked hard to create a valuable product or service. But even the best products and services won't sell themselves, you need to nurture your audience with valuable content. By providing consistent, engaging content, you'll develop trust and loyalty with your customers that will result in more sales and referrals. 

Today’s guest Melanie Herschorn, Content Marketing Strategist, for VIP digital content will be sharing why to have a content nurturing system, how to create one and the value of repurposing content across your social platforms.

Main Topics:
- Why do you need to have a content nurturing system (what are the benefits)
- How do you create one
- Why you don't have to be on every social media platform

Key Takeaways:
- They discover what social media they should be on
- They'll learn the value of repurposing and how to do it 
- They'll understand what nurturing content is 

Feb 10, 2022
As an entrepreneur, you know that creating a great customer experience is essential to your success. But what many business owners don't realize is that customer experience doesn't start and stop with the sale. First you have to create trust with your audience. That’s what I love about tools like Instagram Reels and TikTok. These tools can be used throughout the customer journey to interact and engage with your audience, increasing loyalty and can lead to increased profits. 

I’m so excited to welcome today’s guest, Brandee Gaar, Owner of Brandee Gaar Consulting. She will be sharing how to use reels to move customers through a buying journey, and repurpose on multiple platforms.

Main Topics:
- How to make time to fit yet another new thing into your week
- Reels isn’t just a fad
- How to actually make money from Reels

Key Takeaways:
- How to make a month of reels in less than an hour a month.
- How to use reels to move customers through a buying journey.
- How to re-purpose your reels onto multiple platforms. 

Feb 3, 2022

We’ve all experienced celebrations with friends and family where you receive tons of thoughtful cards, though they are special, they collect over time and take up space. And maybe you feel a little guilt when it’s time to throw them away. What if you could digitize your memories with an online system that will withstand the test of time? That’s where Ebration comes in. 

I’ve known today’s guests, Shea and Jeff Cohen for some time now since they shared Ebration with me, the concept of transforming the way people give and receive gifts is just one piece to the puzzle. By bringing this online, it opens the door to streamline the full end-to-end cycle of the planning process from one digital platform.

E-Bration is catered for all types of celebrations. By tying everything together this allows the cards and messages from all life events to be treasured while building digital experiences one event at a time. Listen in as we learn about the journey to create ever-lasting memories through each of life’s important milestones.

Main Topics:
- The value in making your memories digital
- How to keep track of keepsakes over key moments in time
- How to keep up with digital trends 

Key Takeaways:
- Save memories to look back on for years to come
- The journey begins when you least expect it
- Prioritize your goals

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