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GSD Diaries with Angela Proffitt

Transforming Life & Business with Purpose, Passion, and Perspective Welcome to GSD Diaries (formerly Business Unveiled), where we share stories of transformation, resilience, and the pursuit of purpose. Join us as we travel the world, sharing insights from other cultures, highlighting wellness, and what it means to navigate the ups and downs in life and business. We'll uncover the truths behind living a fulfilling and impactful life. In this podcast, we highlight impactful leaders who have navigated change, wellness resorts and companies that prioritize health, sharing real stories of resilience and motivating you to create a balanced, fulfilling life. I'll sit down with industry leaders who have overcome incredible challenges, sharing their secrets to success and survival. Together, we'll explore how to shift perspectives, embrace healthy habits, and find true happiness in our work and lives. Hi, I'm Angela Proffitt, an entrepreneur disrupting the hospitality industry by shaking things up. As the GSD Girl who loves to Get Shit Done, let's dance around the world together, uncovering the 'first times' and the powerful stories behind them. Often, it's a near-death experience that wakes you up and pushes you to make a change. I've learned the hard way—if you don't take care of yourself, you can't take care of others in hospitality. In this wellness series, I'll chat with some of my closest friends and fellow movers and shakers in the entrepreneurial community. Together, we'll explore meaningful ways to become more human and empathetic, and shift our perspectives for a better life and business. This is GSD Diaries—transforming the hospitality industry, one step at a time.
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Now displaying: Page 1
Jul 28, 2022

In order to build a successful brand, you need to have a firm foundation. Without the proper pillars in place, your business will eventually crumble. There are essential pillars that every entrepreneur should focus on when growing their brand. These pillars are critical to your success and must be nurtured if you want to see long-term success. 

I’m excited to share this week’s guest, Amanda Shuman, Founder & Lead Designer of Carrylove Designs. She will be sharing with us all about the pillars to growing a profitable brand and the right time to invest. 

Main Topics:

- The right time to invest in branding
- The three levels of business
- The difference between a functioning website and a good website

Key Takeaways:

- The 4-pillars of branding: messaging, design, website, and marketing
- Why a "pretty logo" doesn't matter
- The difference between a functioning website and a good website
- How to re-position yourself in the market 

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