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Business Unveiled: Expert Tips and Secrets from Top Creative Industry Professionals

Business Unveiled is a podcast helping people in the creative industry refine their skills and grow their business. In every episode, you’ll be taken behind the scenes of the creative industry with celebrity wedding planner, entrepreneur, and productivity consultant Angela Proffitt as she shares her experiences in running a high profile event and design company around that world. There's nothing Angela and her team haven't seen before, and you'll get to listen to what she's experienced, how she got through it, and what she learned along the way. Business Unveiled is the go to podcast for anyone who wants to develop a productive and profitable business in the creative industry. For more helpful tips, visit www.angelaproffitt.com.
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Business Unveiled: Expert Tips and Secrets from Top Creative Industry Professionals
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Now displaying: Page 1
Dec 9, 2021

As an entrepreneur, it's important to understand what your customer wants. After all, you're in business to serve them! But sometimes it can be challenging especially when they don’t always know what they need. 

There are some simple changes you can make to your messaging/branding/strategy that can have a big impact. Communicating with the brain's natural rules of decision making is a game changer when it comes to knowing your customer.

I’m so excited to share today’s guest, Melina Palmer, CEO of The Brainy Business who will be sharing with us all about how to know what your customer wants.

Main Topics:

- What is behavioral economics
- The top 5 wording mistakes businesses make
- Why behavioral economics should matter to businesses and individuals

Key Takeaways:

- The brain doesn't work the way you think it should (99% of decisions made by the subconscious)
- Communicating with the brain's natural rules of decision making increases conversions and makes it easier for people to buy from you.
- There are some simple changes to your messaging/branding/strategy you can make that don't have to cause a lot of money, but can have a big impact.

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