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Business Unveiled: Expert Tips and Secrets from Top Creative Industry Professionals

Business Unveiled is a podcast helping people in the creative industry refine their skills and grow their business. In every episode, you’ll be taken behind the scenes of the creative industry with celebrity wedding planner, entrepreneur, and productivity consultant Angela Proffitt as she shares her experiences in running a high profile event and design company around that world. There's nothing Angela and her team haven't seen before, and you'll get to listen to what she's experienced, how she got through it, and what she learned along the way. Business Unveiled is the go to podcast for anyone who wants to develop a productive and profitable business in the creative industry. For more helpful tips, visit www.angelaproffitt.com.
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Business Unveiled: Expert Tips and Secrets from Top Creative Industry Professionals
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May 25, 2021

In the past, we have talked about content and how it can make or break your business. Today, we are going to talk about personality types and how they affect your content creation process. Understanding who you are - and those around you - is key to creating content that is tailored for specific personalities; this will take your business from surviving to thriving!

Once you understand how other people think and process information, it feels like the missing puzzle piece that completes the big picture. But at GSD Creative, we don’t think of that understanding as the missing piece, but instead as the foundation for everything.

In this episode, I am diving in and sharing about each of the four personality types that make up the psychology methodology we use, and how it has become the foundation of everything we do - from team communication to how we assign tasks. We even use this methodology to help us serve our clients more effectively. 

If you want to know more about how this foundational part of Angela’s business works, she walks you through everything you need to know in GSD Academy. Click here to learn more about how this step by step program helps you build and grow your business. 

 

Main Topics:

Understanding team members

Communication methodology and framework

 

Key Takeaways:

Sometimes when unexpected things happen in your business - especially when communication with other team members or clients is involved - it may help to have a system to understand how others think and what they value most so you can meet them where they are.

When you’re being asked to make big decisions with limited time, having a foundational system like our psychology methodology allows you to make decisions with confidence.

May 20, 2021

Today, we’re pulling back the drape and sharing some deep, deep stuff with you guys. We are definitely not holding back today, so you are in for a treat! Our guest is Eva Kaszychki, and together, we are talking about freedom and passion and inspiration. We are talking a lot about how much we all need a sense of purpose, so if you’re feeling a little lost right now, this is the episode for you. 

When you’re searching for a sense of purpose, the first thing you should listen to is your intuition. Most of us spend our entire lives in our head, but life isn’t always logical. It doesn’t always make sense on paper. You have got to connect to your spirit and heart to really understand what you should be doing. Also, you may think that you have to search outside of yourself for your purpose, but the truth is, your purpose is already within you. You’ll find out what it is when you learn to reconnect with yourself. 

Going after your passion or your purpose is scary, but you have to get over your imposter syndrome. If you don’t, nothing will ever get done. Don’t buy into the idea that there isn’t enough success out there for you or that you’re not worthy of your dreams. You’ve got to believe that the success you want is available for you and that you are worthy of it. Once you have your mindset correct, things will go a lot more smoothly.  

As you find your passion, you’ll learn that you attract not only your dreams, but also the right people into your business. You’ll learn to say no to the people that will have a negative impact on your life. And when you truly love yourself, you’ll truly be yourself, and people will be drawn to you if they are compatible with you. By taking care of yourself, you’ll get the clients you want and need.

As you find your purpose, you’ll have to get over yourself, but you’ll find the people you need in your life as you do. Before you can worry about your productivity, processes, profit, and people, you’ve got to know the reason behind everything you do. Having a purpose makes the rest of it so much easier. There’s so much to learn from this podcast, so I hope y’all will give it a listen and join us again next week! 

 

Main Topics:

Finding a purpose

Overcoming fear and imposter syndrome

Attracting the right people

 

Key Takeaways:

“The most powerful thing we have is our intuition...but most of us spend our entire lives in our head.”

“I can guarantee you that if you start listening to silence and just quiet your thoughts, you are going to start feeling.”

‘Your feelings are powerful because they are a compass to get you where you need to go.” 

 

May 18, 2021

When it comes to growing your business, one of the things I’m asked about most often is creating content. Content is one of the most important things you can use to grow your business. But it can’t just be any content: it has to be good content that will actually help grow your business and brand. You can’t create great content by accident. You have to have a process. To create social media and other content that will actually help grow your company and brand, you have to be clear about the problem you solve and about what sets you apart from competitors who offer similar services or products. For this to happen, you need to have clarity and consistency.

Let's talk about what I mean by clarity first. When I look at your website, social media pages, and images, do I know what you do? Do I feel led to learn more about you? If not, then you have some work to do. Start getting clear on the problem you solve. When all of your content clearly conveys your role, then you have the right content. The right content is a magnet for your ideal customer. It attracts them like a homing beacon to find you, and they know they're in the right spot when they see you being clear and authentic through your content.

The next thing you need to make sure you’re hitting is consistency. Consistent content is made up of two parts: 1) remaining true to your visual brand and the clear message you've already figured out and 2) making sure you're showing up in a consistent way. You've got to figure out how to show up to communicate and to be social and to share content with your customers on a regular basis, and that takes productivity and systems. Clarity and consistency: both matter when it comes to creating content that will grow your brand.

If you try to make your content a little more clear and a little more consistent, you will gain followers and clients. In the long run, you will find the productivity, profit, and peace you crave. So try it out this week and let us know how it goes! Join us again next episode for even more exciting tips and tricks!

**Key Takeaways:
- “Start getting clear on the problem you solve. If someone asks what you do, do you answer with your job title only? Or, can you enlighten the person with the problem you solve?”
- “If you're wondering what the difference is between you and the successful business people you follow online, it's probably this: they're consistently creating, and you're scrolling and consuming.”

May 13, 2021

If you’ve already looked at our guest today, you might be thinking this is my sister because we share the same last name. Well, she is not my sister. I didn’t even know she existed until just recently, but I’m so glad I know her now! Her name is Krystal Proffitt, and she knows so much about podcasting from her experiences helping people create their own. So if you are interested in starting a podcast, this episode is for you!

The podcast world has really taken off, so you may wonder if it’s too crowded for you to join in. Though there are so many talented people doing podcasts, it’s not as crowded as you may think. If you choose a topic for your podcasts that is too broad, then yes, it will be over-crowded. If you get very specific, however, there will be an audience for you and, surprisingly, more success. Speak to a very specific audience, and you’ll find that that audience actually exists outside of your mind. 

Getting started is always the hardest part. There are two things that people usually get hung up on. One of them is that they are afraid that they’ll sound stupid. This is natural: no one likes the sound of their own voice. Krystal suggests that you practice talking to yourself so that you can get comfortable with your own voice. The other issue people have is that they don’t have a plan. Nothing gets done if you don’t have a plan! So to get started, practice speaking and start planning. 

Sometimes you might not even know what to talk about, but Krystal has some brainstorming ideas for you. Start with answering the questions you get asked the most. Then, create podcasts on all of the stuff you already know. Get that easy stuff out of the way first before you start diving into research topics. As you get established, choose topics that will lead you towards your goal, whatever that is. 

Podcasts are a great way to connect with people. If you, like me, want to make a difference in the lives of other people, then a podcast is a great place to start! It’s amazing how much influence your voice can have on your audience. It can be a point of connection between you and your audience. If you want to know more about podcasting, listen to this episode. Check in again next week for even more tips and tricks! 

 

Main Topics:

Is the podcast world overcrowded?

Getting Started

Brainstorming Ideas

 

Key Takeaways:

“Just keep trying, keep exploring those voices that say ‘Hey! Try me!’...because you’ll be very surprised at what you’ll find out about yourself.”

“The most important thing is to figure out who you want to talk to.”

“There is nothing wrong with your voice. You sound just fine, and there are people out there that need to hear the messages that you have.” 

May 11, 2021

How do you know if you're a leader? I think that real leadership starts with having a vision and a plan for your life and business. You have to know where you want to go, what success looks like, and how you'll get there. That’s the only way you can lead a team to make your vision come to life and the only way you can decide what to focus on with so many things competing for your attention. Today, we’re talking about the need for vision in leadership. Now, my vision isn't going to be your vision. You've got to find your own. But where do you start?

I recommend that you start by doing a vision board. If you're not familiar with this, it's something where you cut out images from magazines and glue them to poster board or cardboard in order of importance. When they're all put together in one place, your entire focus is clear right there for the world to see. Doing an exercise like this makes your goals and your vision visible.

The next thing to do is to start working on the steps that will get you there. You can't just allow your vision to be a dream: it has to have actionable items in it, things that are doable and specific for you as an individual. When you know what those actionable items are, you need to block off time in your calendar each week to get those things done! If the time to complete the task isn't blocked off on your calendar, it isn't going to happen! Eventually, week by week, that vision on your vision board starts to become real.

If you want to be a good leader or if you want to be profitable and productive, you need to have a vision for your life and business. You've got to know what you want your life to look like, and you've got to treat this like a business that supports that life. So my challenge for you this week is to take a step back and consider where you're headed. What is your vision for yourself as a leader in your business? What is your vision for your life five years from now? Ten years from now? If you decide to make a vision board, let me know! Share your experience on social and tag me @angelaproffitt and we can all work toward these goals together!

May 6, 2021

If you’re like me, you might not have any experience with franchising. You might even be a little confused about what counts as a franchise because some people claim their business is a franchise when it really isn’t. Franchising is a lucrative practice, but you’ve got to know what you’re doing. You’ve got to do your homework. Our guest today is franchising expert Lance Graulich, and he’s going to teach us everything you need to know about franchising. 

If you’re like me, you might get lots of people reaching out to you about franchising, and you might be wondering why this happens and if it is normal. According to Lance, it is super normal. If you’re an experienced entrepreneur, people know that you have what it takes to be a franchisee, and that’s why they all want you! 

2020 showed us just how weak our businesses can be and how important it is to make good investments. When you’re looking into franchising, there are definitely franchises that are more recession-proof than others. For example, let’s look at restaurants. During the last year, big box restaurants did not do too well because no one could come to their locations. Small restaurants, however, did very well because their take-out business increased. When you’re looking for a good franchise that will weather the storm, invest in the ones that people will always need, even when there’s a pandemic. 

There are so many really great things about franchising. One of them is that it gives you the freedom you crave with the support of the corporate company. There are so many things you don’t have to do because corporate takes care of it, giving you the time you need to really focus on making your part a success. Also, you can talk to other franchisees about the franchise to make sure that it fits your lifestyle before even investing. You don’t build from the ground up: you use the already existing platforms and processes to create success. 

Franchising is so fascinating, and entrepreneurs do really well with it. It can be a great wealth-building tool and lead to incredible profitability. Profitability is, of course, important to me, and this is a great way to go about increasing it. If you want to learn more about franchising, listen to this podcast or connect with our guest!

May 4, 2021

Good leadership starts with good communication. As you build your team and start to delegate and to give your team members tasks, the ability to communicate clearly is critical. The problem is that we all communicate so differently, and if we don’t have a system for communication, it can become one of the biggest time-sucks in our business. 

The first thing you want to keep in mind is that your team members cannot read your mind. YOU are the leader. It is on you to be clear. It is on you to communicate. And if you can communicate in a way that honors your team members and how they process information, even better. But where do you even start with that? Last episode, we talked about finding the best apps for your business. Today, I am talking about three apps my company is using to communicate. 

Right now, we are using Todoist, Marco Polo, and Loom. Each of these apps works a little differently, and they help us communicate in unique ways. I find that using more than one tool to communicate increases clarity and gives us versatility. I don’t force my team members to communicate in the exact same way as me. Instead, we find ways to communicate together, and this increases our productivity and creates bonds of trust. Using these apps has helped increase positive communication. 

All of these apps and tools have free versions, so if you think they’ll be a good fit for you and your business, give them a try! As you increase efforts to communicate, you will see so many productive rewards! If you want detailed information on all of these apps, listen to the podcast! I hope you’ll be back again next week for even more tips and tricks! 

 

Key Takeaways:

“Your team members cannot read your mind, and YOU are the leader. It is on you to be clear. It is on you to communicate. And if you can communicate in a way that honors your team members and how they process information, even better.”

“Many of the business owners I’ve worked with over the years are incredible people. However, they can also be intense, especially when there is stress involved! That intensity oftentimes means that they are reacting and not always creating a team environment that allows people to thrive.”

Apr 29, 2021

Today, we’re talking about one of my very favorite things in the topic of productivity: technology. I tell people all the time that if I could just set up people’s offices with Apple technology so that they could be paperless and wildly productive, I would be in heaven. Technology is an amazing tool if used properly, but it can get out of hand when you end up with more apps and technology than you could ever use and when you end up spending more time and money on apps and tech than you’re saving. When you’re looking at using technology to increase your productivity, there are three things you want to ask yourself:

First, what is the job that needs to be done here? You have to know what you're doing before you figure out how to do it or else you may spend much more time on a simple task than you should. Sometimes we get so set in our ways of doing things that we don’t take the time to think through processes and the steps it takes to get something done. So before you pull in technology, double check and make sure you’ve got solid processes in place, then use the technology to help things go faster.

Next, ask yourself “Is this app going to save time or money?” When I’m looking at a new tool or app to pull into my business, the thing I’m always thinking about is whether or not this is going to save me time. If something is going to save me 5 hours in a week, it’s a no brainer. Also, hiring an app or a piece of software to do a job is so much less expensive than paying a person (even yourself) to do it. 

Finally, you need to ask “Will this app fit into the way I like to do things?”  Consider if the app will be something that will play to your strengths and be something you will actually use. For me, I communicate better through videos than through messaging, but that’s just a personal preference. Just because I do it one way doesn’t mean that you’ll want to do it that way. You have to make sure that the technology you use fits your style. 

These questions may seem overwhelming, but this week, I want you to take some action. Take a look at the technology you’re using during the day. Do you know how to use it all? Are there things you’re not using right now? Are there things you need to learn? Are there new apps you need to consider adding to your stack? Asking these questions will help you answer the big questions we’ve talked about today. Getting your time back by using technology is a no-brainer, but you have to actually commit to trying new things and to using the things you have if you want to increase your productivity. 

Key Takeaways:

“It doesn’t matter if everyone is using a piece of technology if it doesn’t fit with who you are and how you like to do things.”

“We want these tools and technology to be a permanent part of how you think about productivity in your business.”

Apr 27, 2021

Pay attention, new business owners. Our guest today has something that I needed to know ten years ago, and it can fast track you as an entrepreneur. Even if you’re a seasoned business owner, you might learn something new today. Our guest, Sylvia Inks, is a finance expert, and we are talking about the five tools that every business owner needs. These tools are so helpful, and they lead to increased productivity and sanity of mind, so I know that you’ll get so many good nuggets today!

As all of you small business owners know, there’s a lot to invest in when you are first starting out. Sometimes, you don’t have the funds to get it all. Out of Sylvia’s five basic tools, there is one that she suggests investing in first: a scheduling tool. Scheduling tools will arrange your appointments for you and will save you from time-consuming emails as you try to schedule appointments. Sylvia’s preference is booklikeaboss because it offers multiple appointment types. Whatever tool you use, it will definitely have a positive impact on both you and your clients. 

Once you have the first tool, there are 4 other tools you should get as you’re starting your business. You will want a contract signing tool because it helps you get things signed faster, and that increases your productivity so that you can start working instead of waiting for something to get signed. Sylvia also suggests getting freshbooks to keep track of invoices and payments. This next one is so important: get a cloud system. You’ll never have the pain of losing important documents if you have them in a cloud. Sylvia suggests using Microsoft 365 because you are the undisputed owner of all documents you upload. Finally, make sure you have at least one business bank account. You can have multiple business accounts that serve different functions, but make sure that your business accounts are completely separate from your personal accounts. These five tools that we talk about are essential for every new and seasoned business owner. 

I absolutely love Sylvia’s five tools because they will increase your productivity, something that I am passionate about. Many of these tools simplify your processes so that you can make more money and have more time doing the things that you love. If you want more details on these tools so that you can increase your productivity, I invite you to listen to the podcast! 

 

Main Topics:

#1 tool business owners need to invest in

5 tools business owners should start out with

 

Key Takeaways:

“People don’t realize that if you don’t have a scheduling tool, and it takes 3-5 emails to get an appointment time with you or a consultation call with a prospect, you could potentially lose a sale.”

“If a prospect is excited and wants to work with you, get them committed. Once they sign the contract, they’re even more committed.”

Apr 22, 2021

If you’re like many of my clients, you might be sitting at your desk right now surrounded by piles of post-it notes or notebooks full of to-do lists. There’s so much we need to get done in a day, and I don’t know about you, but in the past, I used to look up and wonder where the day had gone. I was in meetings all day, and then I would realize I had a to-do list that was full of things to do and no time to do them! Today, I will be teaching you about time blocking, a practice that is foundational to my massive productivity. If you do it consistently, it will get you closer to your goal of having the balance and the peace of mind you crave.

Time block is not time tracking. Time tracking is when you figure out how long something will take to finish. Time blocking, on the other hand, is when we block off the time in our calendar to get things done. We’re removing that disconnect between writing things down on the to-do list and actually making time to accomplish those things. When you block off time to complete tasks on your calendar - even 15 minutes at a time - it changes the game. 

I’m going to walk you through how to do this real quick. The first thing you’re going to do is block off the things that you need to do for yourself and for your family. As an entrepreneur, you are the machine that keeps the business running, and if you don’t take care of yourself, if the machine breaks, the whole thing falls apart. You might need to block off time to eat or to exercise. You might even need to block off time to sleep. Make sure you block off these essential things first. 

The next thing you’re going to do is block off the meetings and appointments you need to attend on your calendar. Make sure that all this time is accounted for, including the time it takes to drive to the meeting or appointment. Then, with the time you have left, look at your to do list and allot time to complete those tasks on your calendar. If you’re not sure how long it will take you to complete something, make your best guess. You can always add a block of time later. Add the list items to your calendar until everything has a time assigned to it. Now your mind doesn’t need to be anxious! You can just move from thing to thing on your calendar and know that you aren’t missing anything and that you have time to get everything done. It’s so freeing!

I know that if you try this, it will make all the difference in the world. This habit, this practice is what allows me to show up in all the areas of my life present and focused and with the confidence that I’m getting shit done. My challenge for you is to give this a try! Plan some time tomorrow to block out next week. You can be present and balanced and have a great weekend if you give this a try!

 

Key Takeaways: 

“When you block off time to complete tasks on your calendar—even 15 minutes at a time—it changes the game. You know that you have allotted time to complete the tasks you need to complete.”

“Time blocking is the foundational practice and habit that turns your frustration into freedom.”

Apr 20, 2021

If you’re in branding, this podcast is one you’re going to want to listen to because we’re really going to dive into how to decode your story brand. Now, before you think that you know all of this stuff already, you should know that you probably don’t. Even though I work with these ideas all the time, I am always learning something new from every single person that I talk to. Our guest today is Aleya Harris. Aleya is a StoryBrand certified guide, so she has so much wisdom to share on branding. 

Something you may not realize is that your brand story is not about you. It’s all about your client and how you can help them. Your client is the hero, and you are their guide. This concept comes directly from Campbell’s hero’s journey. It works so well because people naturally see themselves as the heroes of their own stories. What they need is not another hero to compete with, but a guide that can help them overcome obstacles. You want to make sure that your role as a guide and the problem that you will help your hero overcome are very clear to your clients. 

Your role and the problem you solve are essential parts of your brand, and that brand must be in everything you do. Your brand story should be in your social media posts, podcasts, blogs, and emails. Remember that everything you do should contribute in some way to your overall story. If something doesn’t align with your brand, you need to change it or get rid of it. 

Something you must understand about your brand story is that it is always evolving, so don’t be afraid of change! You will need to adapt your story to new problems as the needs of your clients change. As you make these pivots, be absolutely certain that you are consistent. Make sure that you update all of your content as soon as possible because different stories in different places just creates confusion for your clients. 

I love the StoryBrand Framework so much, and I love getting to talk to passionate people like Aleya about it. Having a brand story is foundational for everything you do. It is a basic framework that you can use to drive your processes over and over again. It also helps you connect with people because your focus shifts from you to them. In the end, it leads to more productivity and profitability. If you want to learn more about story brands, please listen to this podcast! 

 

Main Topics:

What is a brand story?

How to incorporate your brand story into everything you do

How to let your brand story evolve

 

Key Takeaways:

“You need to package yourself, and the first part of your package is the problem that you solve.”

“Your brandstory should be in every word you write, regardless of where it is.” 

“You don’t need to hold on to everyone...You have to realize that people are not always meant to be in your life forever.”

Apr 15, 2021

Even though I had to wait a few months, this guest was worth the wait. You all know how to wait for good things, and today, the wait is finally over! I know that all of you are a leader in some way, but just because you call yourself a leader doesn’t mean you’re actually livin’ it and doin’ it. And even when you’re not leading, you need to be following the right leaders. You’re definitely going to want to listen to this podcast because we are going to be talking about the qualities of leadership that you can build in yourself and that the leaders you should follow have inside. Our guest is Tim Spiker, founder of The Aperio, a leadership development brand. Tim has over 15 years of experience in leadership, and he has some real truth to share. 

One of the biggest things you should take away from Tim is the “who not what” principle. Tim says that leadership is not about what people do, but about who they are. How do people feel when they are around you? You can’t expect to lead people who don’t like and respect you as a person. Think about a big, beautiful tree: you don’t see the roots, but the roots are what make the tree what it is. Leaders, like beautiful trees, are grounded below the surface, and that’s what makes them successful. 

Leaders are made up of two main qualities: they are inwardly sound and others-focused. They are inwardly sound because they are not easily thrown off course. Their stability encourages people to trust them. When you are trustworthy, the engagement of those around you increases, which leads to better results. If you wonder how you can build people’s trust in you, ask yourself how you can become more trustworthy first. Again, your ability to lead has everything to do with who you are inside. Remember also that good leaders are unselfish. They want others, especially those in their charge, to thrive. 

If you are looking to build the qualities of a leader in yourself, start with focusing on others. Develop genuine curiosity in the lives and perspectives of other people. Ask them follow-up questions. Then, focus on improving yourself by asking for feedback from others on what you could do better. This takes courage, and keeping yourself from becoming defensive is so hard, but you’ll learn so much if you do! If right now you are looking for leaders to follow, make sure that they are others-focused and inwardly sound. There is so much more to learn about leaders worth following, so I hope you’ll join us by listening to the podcast! 



Main Topics:

The “Who not What” principle

Aspects of a well-developed leader

Tips on developing yourself as a leader

 

Key Takeaways:

“We have to work on who we are if we want the part of leadership that everybody sees and follows to be big and strong and healthy.”

“When we get inwardly sound and others-focused, we become more trustworthy.”

“The best leaders are self-aware, and they create space for genuine feedback from the people that they are leading so they can understand where they’re doing well and where their shortcomings are.” 

Apr 13, 2021

If you’re wondering how to drive your revenue and how to do work that actually makes you proud, then you’re going to love our podcast today! Some people think that you have to sacrifice your sense of purpose to make money, but they are so wrong! You can be fulfilled and successful at the same time. In fact, doing what you feel called to do can make you even more successful. Today, we’re bringing in Lisa McLeod, the global expert on selling with purpose. Together, we’ll talk about your noble purpose and how it can be a huge asset in your career. 

Purpose, profit, and productivity are all connected. According to Lisa, the top performers in sales are usually the ones who have a purpose. These are the individuals who care about more than just the money. They care about the individuals. We’ve all had experiences with slimy car salesmen, and let's face it, none of us have enjoyed them. Those people don’t care, and we can tell. These people are not the top performers, but we associate them with everything sales. The real salespeople are the ones who care about their jobs and customers, and they are the ones who are truly successful. Their sense of purpose gives them a competitive edge that leads to greater success. 

A purpose can be a hard thing to find and maintain, and there are a few things we do that make these things even harder. Even though we are wired to want to make a difference, we get caught up in numbers or money instead. We focus too much on closing a deal and not enough on helping someone get what they need. The more we focus on making a difference, the better we are doing at accomplishing our purpose.

One thing you absolutely need to have in order to fulfill your purpose is empathy. Most of us women have an easier time tapping into it, but men can do it too. You may use stories to encourage empathy because stories help us connect with each other. Stories generate emotion in listeners and in tellers. They will help customers, clients, and even you feel connected through empathy. Empathy can turn your purpose into impact. If you would like to share our journey as we discuss the power of purpose, please listen to the podcast!



Main Topics: 

The link between purpose and profit

Things that get in the way of our purpose

How to tap into empathy

 

Key Takeaways:

“When you have that sense of noble purpose in your heart, you can translate that to your customers, and you will actually drive more revenue.”

“Your passion for making a difference to customers is your competitive edge.” 

You want to take the emotion out of the money and put the emotion into making a difference to your customers.”

Apr 8, 2021

I hope that y’all are ready to get the rundown on how to really become an entrepreneur because, if you’re listening, and something is holding you back, we’re going to change that today. Our guest is Sean Castrina, a serial entrepreneur. I know you hear of serial entrepreneurs a lot, but Sean is different. He has started more than 20 different companies in the last two decades, and he still looks to launch a new venture annually. Because of all this experience, Sean really understands where and how good businesses start, so that’s what we are talking about today. 

You all know that the small business world is risky and that so many small businesses fail. Why is this? To Sean, it probably starts with the initial idea. Some of us get so excited about our ideas that we don’t stop to think if they’re even good ideas. Bad ideas don’t work. It is hard to tell which ideas are bad or good when we’re just so eager. Because of this, we need outside input. Start asking people if your ideas sound good. There is nothing wrong with testing the market with your ideas before they become a reality. In fact, this will save you time and money because you’ll know if there is any demand for your idea. 

As you make your good ideas a reality, you should really follow some kind of business plan. If you can’t build a home without a blueprint, then how do you expect to build a business without a plan? Every plan has critical components, and there are questions you must ask yourself to get started. Sean has his own list of good questions, but the more questions you ask, the more you will know. 

Even though you’re beginning as a humble small business, you can still think like a Fortune 500 company. Think big, dream big. You got this. Once things get rolling, don’t allow your business to stop growing. You’ve got to keep feeding it. Eventually, things will grow, so don’t be afraid to have confidence in your vision from the start. There is so much more to learn from Sean, so if you entrepreneurs are looking for even more amazing beginner’s advice, start here with our podcast! 

Main Topics:

- Why so many small businesses fail
- The necessity of a business plan
- How to think like a Fortune 500 Company

Key Takeaways:

- “An idea that is untexted has no value because you don’t know how well it’s going to be received.”
- “It’s never going to be perfect. You’re never going to have everything perfect, but a business plan has some very critical components that you need.”
- “Get the survival mode out of your mind and start thinking about how you are going to grow.” 

Apr 6, 2021

If you’re a small business owner or if you’re thinking about opening a small business, understanding financing and credit are so important. It is crucial that you understand what you are doing when you are running or thinking of running a small business. Our guest today, Gerri Detweiler, is an absolute expert on all of the things that you need to know. Even though these are the not-so-fun things about running a business, Gerri actually makes it fun and enjoyable to talk about them. She and I are talking about some of the things you need to know about credit and financing. 

If you’re in need of financing, there’s a few things you should know. 2020, crazy year that it was, changed a lot about financing. The usual processes are taking much longer, and lenders are much stricter with their requirements. They are asking for higher credit scores, higher revenue levels, and more time in business than they did previously. You should know that they will look at your business credit scores, and in some cases, your personal credit scores too. Be aware of these things and make decisions with them in mind. 

So many of you have wonderful dreams, and you give up so much for them. When you want to fund these dreams, there are other ways to go about it besides second mortgaging your house. Before you do anything crazy, make sure you have a business mentor that you can talk to about your ideas! An easy thing you can try is crowdfunding. There are a lot of other options too, and you should definitely look at all of them before acting. 

When handling your finances, you need to keep them clean and organized. Get a separate business bank account and credit card and do not ever use them for things other than business. Keep your personal and business finances separate. Trust me, it will save you from huge headaches. Also, try not to use your account overdrafts. Lenders may look at your accounts and see overdraft usages as risky behavior. 

You should try to look at your finances at least once a month. Take time to reconcile, or ensure that your records are accurate, every month. Checking your accounts every month is super beneficial because it helps you learn a lot about your business and what has happened to it on the financial side. If you don’t take time to look at it, you could miss lots of opportunities or problems. All of this stuff is so important, so I hope you take time to listen to the podcast to learn even more! 

 

Main Topics:

What to expect when applying for financing

Ways to fund your business

How to position your business for financial success

Things you should look at consistently

 

Key Takeaways:

“As soon as possible, you want to set up the systems so that you can build credit and use credit in the name of your business and move away from the personal financing of your business.”

“I never try to shame people because you don’t always know what you don’t know.”

“I recommend that business owners make sure that they stay on top of both their business and personal credit.” 

Apr 1, 2021

I hope y’all are ready for some nerd talk today! It’s going to be so much fun and so helpful for all of you who are looking to scale your businesses. Our guest today is Ravi Abuvalla, CEO and founder of Scaling with Systems, and he may be as much of a data nerd as I am. You guys have no idea how refreshing it is for me to be talking to someone else who actually geeks out about this stuff. Together, we’ll be talking about a few things you can do to drive your online sales and scale your business. 

You may be worried about how to scale your business because you have no start-up capital, but that actually might be a benefit for you. Having no money in the beginning helps you to learn super fast because you have less room for mistakes. You can start by networking with those who know you. This may seem daunting because you don’t want the people you love to invest in you before you know what you’re doing, but you have no idea how willing people are to help you. They are much more likely to invest in you than a total stranger because they know and trust you while those you cold contact don’t. Start networking with the people you know and then gradually expand to those you don’t know.  

Another simple thing you can do to scale your business is to prequalify your potential clients. You might be worried that prequalifying people will scare them away, but the truth is that the people who run off aren’t the clients you want anyways. The clients who will be valuable to you understand why you need to ask them questions. Prequalifying is a pretty great way to weed out the people that will waste your time. 

It’s amazing how much your business can grow if you start using a virtual assistant. Their services are cheap, and they do all of the mundane stuff you don’t want to do. They keep your calendar full so that you can focus on doing the things for your business that only you can do. They’re super helpful, but you need to make sure that you train them up front. They won’t know how to help you unless you show them how. Once you’ve trained them, you’ll start seeing lots of benefits. If you want to learn more about scaling your business, be sure to listen to the podcast! 

 

Main Topics:

How to scale your business without any startup capital

Learning to prequalify your clients

Why you should use Virtual Assistants

 

Key Takeaways: 

“You really have to get your mindset right. You really have to believe that you deserve this. You have to believe that it’s possible.”
“You have got to be willing to be selfish for a while and understand that in order to help others, you kind of have to help yourself first.”

“If you’re running a service based business, you need someone whose full-time job is keeping your calendar full.”

Mar 30, 2021

By now, you guys all know that I am psycho about new technology. I really am massively passionate about it, so I’m always on the forefront of new apps. There’s this one app that I’ve been hearing about over and over again. Maybe y’all have seen it or used it, but it’s Marco Polo Channels. And so today, we are talking to brand strategist Michelle Gifford about this exciting new app and how it is changing the way we connect in business. 

Marco Polo Channels is the upgraded version of Marco Polo that many of you have probably used. It’s a video-based messaging system, and it works perfectly for coaching and connecting with your clients. There are so many reasons why this app is better than those offered by other platforms. You as the owner get to control the group and set your own boundaries. It’s unique because you can build real connections with your group members because they see your face, and you can see theirs. It is really so helpful and convenient.

When you launch a channel for your business, Michelle suggests that you go in with a strategy. This one should be obvious. Determine what service you want to give in the channel and how many people should be included before you create it. Michelle also offers some tips on how you can make your launch a successful one. One of these suggestions is to create a sense of urgency in your potential clients by setting a close-date and by raising the price incrementally. More people are likely to join because scarcity promotes action.

One of the issues that many entrepreneurs face is finding the line between free and paid services. Yes, you do want to offer free services because this helps potential clients get to know you and become invested in what you do. There is a point, however, when you need to start charging them. Free stuff, for example, should be about entry level problems that are easy to fix. The things you charge for, however, should be all about processes. The free stuff gets people engaged while the stuff you charge for helps them change.

While using the Channels app, you’ll want to make sure your videos are engaging. A big factor in this is time. It’s hard to know how long your videos should be, but you shouldn’t go too long because you might overwhelm your viewers. Try to keep your videos under 15 minutes so that you don’t exhaust yourself or others. If you’re as interested in this new app as I am, listen to the podcast to learn even more from our wonderful guest!

Main Topics:

What is Marco Polo Channels and How Does it Work?

Tips for Launching a Channel

Where’s the Line between Free and Paid Services?

Tips for Engaging Videos


Key Takeaways:

“If you even pause for an hour and take a breath and look at what you’re doing, then you can get some foundation behind your idea, and it moves it forward a lot faster.” 

“It’s good to have some scarcity because it holds people accountable. It makes them make a decision in their business.”

“If you have a community behind you already, if you already have a business, if you know exactly who you are and who you serve, then it’s time to launch a channel.” 

Mar 25, 2021

I know that 2020 was, and has been, for some people, a crazy year. Some of you have thrived and some of you have taken a step back. It’s given all of us, however, the opportunity to look at the inner world, the inner self and how we can win as an individual. We all want peace. We all want harmony. Our guest Tracey Bethune, Whole Life Strategist and fitness enthusiast, is going to give you some actionable takeaways on how you can create harmony within your business and within yourself. 

It’s important to have harmony in your work. When you’re launching a business, there are a few things you can do to make the process go smoothly. First off, make sure that what you are doing aligns with who you are. If it doesn’t, it won’t work. You will always be led back to yourself. Know your strengths and use them. This will increase the harmony in your relationship with your business. Also, you absolutely need help. DIY business don’t work. Invest in some help from professionals that have done what you want to do. 

Not only do you want harmony with your business, but also in your relationships with other people. How you treat other people will affect the success of your business. Be willing to serve other people because they, in turn, can connect you with opportunities that you would never have found without them. The good things you do will increase the likelihood of the right people being in your life. 

When we talk about harmony, a lot of people think about boundaries. Tracey has an interesting perspective on boundaries. She believes that boundaries have a negative connotation and are usually associated with bad experiences. Instead of using the word boundaries, she uses the word standards. This switch changes the focus from the things that you don’t want to the things that you do want. The word standards just sounds more positive.

Finally, your internal energies must be balanced for you to feel harmonious. Get out the intense emotions. You can do this through exercise and through treating yourself. Everyone has masculine and feminine energies within them, and these must be harmonious for you to have maximum energy. Join our conversation to learn even more about harmony and energy! 

Main Topics:

- First things to do when you’re starting a business
- How helping others helps you
- A new way of thinking about boundaries
- How to naturally generate energy

Key Takeaways:

- “I think the biggest breakthroughs come from the largest breakdowns.”
- “Once you get super aligned, the person who’s meant to help you is going to show up in your space.” 
- “When you just serve and show up and help the client become their highest and best and show them how to be their highest and best, that’s really all that’s needed.”  

Mar 23, 2021

Let’s face it: so many #entrepreneurs don’t know how to unwind. You’re probably hearing voices all the time telling you to “#hustle, hustle, hustle”. No one ever talks about the “unhustle.” and how important it is. If you’ve never heard of the “unhustle,” then you’re in for a treat. Our guest, Milena Regos, started the amazing unhustle movement, and she shares with us some great tips on how you can overcome your hustle mindset. There are so many amazing things we can do with our lives but so little time. We often tell ourselves we can do it all, when in reality, we can’t. We end up hustling. We hustle a lot. Eventually, hustling leads to problems like #burnout. To stop this cycle, you need to put boundaries in place. You don’t need to tell people to stop reaching out to you, but you do need to place limits on yourself. Examine what’s most important to you and prioritize. Choose one thing to prioritize. If you have a long list of “priorities,” then you don’t know how to prioritize. Choose one to focus on for a planned amount of time so that when that time is up, you’ll feel like you accomplished something. Did you know that there is actual science behind burn out? There is a study that shows that around 76% of Americans felt burned out. That’s crazy! It has been a hard year, and self-isolation has been rough on everyone. If you’re looking for ways to combat burnout, try spending some time outdoors. You may think you’re wasting time, but nature can actually increase productivity. As a society, we have a lot of work to do to change our hustle culture. The hustle culture has its roots in the industrial revolution during which people worked in factories. The 8-hour workday began in this era. Today, we use our minds more than our bodies. Research shows that our brain only functions at full capacity for 4-6 hours everyday. If you can, try to put boundaries on your work schedule. Go from having FOMO to having JOMO (joy of missing out). Although it might take a while for society to change, you can start changing your own thoughts and attitudes today. You may want to redefine what success means to you and to determine if your standards are based on what other people are doing. You are enough as you are. If your basic needs are being met, you are doing well. It’s time to unhustle in order to find more joy. Listen to this podcast to learn so much more about how you can become an unhustler.

**Main Topics:

- How to create boundaries for yourself
- Burnout: what it is and what it does
- How we can change the “hustle” culture
- How we can change our own “hustle” mindsets

**Key Takeaways:

- “Taking care of your sleep, of what you eat, of how much time you take to rest and recharge are actually critical to your performance and productivity.”
- “I find so much creativity in these moments of just not really
doing anything but just putting one foot in front of the other.”
- “As of right now, you’re enough. You have everything you need. If your basic needs are met...everything else becomes secondary.”

**More About Our Guest: Milena Regos is from Bulgaria, but she has lived in the United States for half of her life. She began her career in marketing and worked with some incredibly famous clients. She was winning, but she was also hustling. Eventually, she burned out. She decided to search for a better way of working and living, guided by science. Using what she learned, she co-founded the Unhustle Movement. This movement is changing the world of work in ways that are revolutionary.

Mar 18, 2021

Do you remember when you were a kid and couldn’t sit still? How you could play for hours without tiring? Do you wish you had that same #energy today? Well, I hope y’all are ready to be inspired today! In this podcast, we’re looking at the energetic side of your life and how it leads to success. You are going to learn so, so much from our guest today, author and natural energy expert Tabitha Scott.

To have a healthy internal energy, you need to let go of the things that you keep unnecessarily stored inside. We live in a world that is impossible to keep up with. Technology has evolved so quickly, leaving our brains with almost no time to catch up. Just as snakes shed their skin to get rid of toxins and make room for growth, there are times when we need to let go of negative things and begin regrowth.

One of the things you’ll run into during this process is what Tabitha calls the “Should Monster.” This monster is made up of all of the things we and others think that we should do to be successful. Telling ourselves what we should do or be is unhealthy, and this “shoulding” keeps #growth away. We are exhausting our energy by this practice. Calling this tendency the “Should Monster” helps us to depersonalize the issue in a way that helps us keep a healthy relationship with ourselves and others.

After you’ve learned to let things go and are aware of the danger you are causing yourself, you want to be very aware of energy attacks all around you. You must stop reacting to negative energy with a negative response. Instead, imagine shielding yourself from the attack. You’ll want to be very connected to your intuition, and that can be accomplished in many ways, but you need to figure out which ways work best for you. Everyone connects to their intuition and energy a little differently, and Tabitha lists a few techniques that can be used to do this.

Our energy helps us go after our best lives. Don’t be afraid of going after it!. Many of us are kept from the heights we could reach because we are too accommodating and are controlled by fear. We don’t even bother asking for better things, and this keeps us away from opportunities that are out there. We don’t realize it, but we have enough energy inside for any challenge. Listen to the podcast to get even more great nuggets!

**Main Topics:
- How to let things go
- What is “shoulding?”
- How to protect yourself from negative energy
- Realizing what is keeping you away from your best life

**Key Takeaways:
- “You don’t have to be spiritual or logical. You can be both because they reinforce each other.”
- “We’re all connected by the exact same energy. We’re all more alike than we are different. We could be black or white, or left or right, or baptist or Buddhist, but we’re all energists at our core.”
- “If we hang onto everything for dear life, then we’re never going to fly, we’re never gonna get up there to the heights we’re destined to go.”

**More About Our Guest: Having been raised on a small-town farm, Tabitha Scott has always had a strong bond with nature. She has been involved with many organizations dedicated to finding and using renewable energy sources. She led efforts in creating the world’s largest solar community, and her work has been recognized by the White House. During a hiatus to the Costa Rican jungle, Tabitha reconnected with nature and learned that the earth isn’t the only one who has energy: we do too! She wrote her book, Trust Your Animal Instincts, to help others learn to connect with the energy that they have inside.

Mar 16, 2021

If you want to get your business on a better path to success, then it’s time to become a business leader. You can do your passion, and yes, you can make money, but if you don’t know how to run a business, then you might as well either a) learn or b) stop. Becoming a business leader includes many things, but one of the things you can do starts in the moment you first interact with someone.

Yes, today we’re talking about first impressions! Our guest is Meryl Snow, owner of an amazing catering company, and she’s an awesome speaker and coach too. Today, Meryl is teaching us a few keys for nailing that perfect first impression. Why does a first impression matter? Because we are all judging each other from the moment we first engage. You’ve heard the expression “Talk the talk, walk the walk,” right? Well it’s true! How you act, how you talk tells a person if they should work with you or not. Obviously, bad first impressions happen. I know I’ve definitely had a few. It is possible, though difficult, to recover from a bad first impression.

Be nice, be transparent, be open, no matter how people treat you. Realize, however, that it is much easier for you to recover personally from a bad first impression than it is for your company to recover. In your first moments of interacting with someone, you want to leave them with a feeling or idea that is unforgettable. Being yourself is key because you are a unique individual and you have so much to offer. Make an effort to have genuine interest in people and to create rapport. This is where your personal brand comes into play. You are your brand. Just be yourself. Your brand will then be clear.

So many people don’t consider themselves “sales people.” Well guess what: every time you try to persuade someone you are selling them something. When you first meet someone, you are selling yourself. It doesn’t hurt to know a little bit about proper salesmanship when it is something you’re doing everyday, consciously or not. Join our little chit-chat to learn more about first impressions by listening in to the podcast!

**Main Topics:
- How to create a positive first impression
- How to recover from a bad first impression
- How to be unforgettable
- How to use persuasion in your initial interactions

**Key Takeaways:
- “You have got to learn to delegate. The only way a company can grow is when the leader can delegate and follow up on it.”
- “The greatest way to articulate your experience, your skills, your knowledge, and your worth in today’s competitive market is to create and nurture your brand.”
- “If we know ourselves, we’re going to give a good first impression.”

Mar 11, 2021

If you don’t have any type of analytics or data set up, it probably should be the first thing you do before you go to bed tonight. Really, it’s that important. I’ve learned the hard way that really making sure that you’re asking the right questions and that you have the right data points set up can really make or break your business from a profitability standpoint. Our guest today is Michael Loban, Chief Growth Officer of the analytics consulting company, InfoTrust. He is also the coauthor of the Amazon best-seller Crawl, Walk, Run: Advancing Analytics Maturity with Google Marketing Platform. We’re talking to him about the ways you can (and should) use analytics for your company. 

One of the things you should be most aware of is your website. We talk about digital transformation: the process you take to give your website a complete refresh. This is the route you should take if your website hasn’t been touched at all in years. There is another option besides transformation, however, and it is one that big companies use. Michael calls it digital evolution: changing and tweaking something new every day. This process is so subtle that customers often don’t notice it, and it helps you avoid the intensive process of a digital transformation. 

There are so many options in the Google marketing platform, and it can get overwhelming. Don’t worry:  Michael explains the differences between each platform and what they do. He also explains which ones may be the best options for your business.  

So many people are so excited to begin running ads, but their decisions can often turn into expensive experiments if they are not careful. Before you invest in any advertising, ask yourself how you came to the conclusion that you needed the advertising. Then, validate your decision. If you can’t do either of these things, then you are not ready to invest. Also, always make sure you keep your advertising to a budget that you can afford to lose because advertising is a learning curve. 

Finally, non-compliance fines are a big deal. Avoid these by being respectful of your customer’s data and by asking for permission before you do anything with it. It really comes down to your integrity as a business owner. Do what’s right, and you won’t get into trouble. Listen in to learn even more exciting things about the world of analytics!

Main Topics:
- The difference between digital transformation and digital evolution
- Which Google marketing tools are best for you
- What you should do before investing in ads
- How to avoid non-compliance fines

Key Takeaways:

- “The easiest way to persuade somebody is not for me to use my opinion or say I wrote a book about it. Instead, we build a couple of quantitative models and see which one can deliver us more results.”

-“You always want to look at the progress. Do not look at absolute number. Just look at how things are progressing.”

-“Good advertising can help customers make good decisions.”

Mar 9, 2021

If you’ve struggled to keep focused on things, you may be wondering if you have #ADHD or you may be dealing with the symptoms but are afraid of finding out the truth because of the stereotyping that often accompanies a diagnosis. Well good news: there’s lots of us out here! There are so many entrepreneurs and successful people who have ADHD. And it isn’t just hyper little boys who have it but thriving adult women too! Today, we’re talking to business coach and ADHD expert, Diann Wingert, about how ADHD is not a curse: it’s a superpower.

Diann first explains what ADHD is. It is a genetic disorder that stays with you all your life. It does not come and go as some believe. But thankfully, it will not hold you back as long as you learn to work with it. You may wonder if you have it, so Diann gives us a few telling signs to look for that indicate that you may have ADHD. You may notice that you have a difficult time standing still, or that you act fast, or that you learn by doing, or that you often drift off into your own thoughts. You may even have trouble with your memory. If you notice these things in yourself, you may have ADHD.

Once you know that you have ADHD, it may be difficult for you to know what to do with yourself. Diann suggests being aware of it and how it affects you so that you know how to work with it. Become familiar with the Unholy Trinity: procrastination, perfectionism, and people-pleasing. These are things you will need to learn to combat as you continue to grow. She also stresses the importance of accepting yourself during the process. Realize that you have a different way of doing things, and that that’s okay. One of the biggest ways you can help yourself is by creating routines that keep you organized and tune out #distraction.

Keep in mind that a healthy mindset is the key to surviving. Realize that you are not the victim of your brain. Allow yourself to ask for help. There are some things that you will need others to do for you. Since you may become overwhelmed by your own great ideas, differentiate between options and opportunities and make sure that what you do decide to do aligns with your goals. Join us to learn more about the relationship between ADHD and business and how it can be such a great thing!

**Main Topics:
- How do you know you have ADHD?
- What should you do if you have ADHD?
- What mindset should you have if you have ADHD?

**Key Takeaways:
- “When you know who you are, and you know what you want to do, don’t ask for permission. Just do it.”
- “You can build a team of people around you to support you in all the areas that you struggle so that all you have to do is shine in the areas you’re good at.”
- “We don’t recognize what our actual capacity is, so we are always letting ourselves down.”

Mar 4, 2021

Ladies out there (and gentlemen too), I think you are going to love our guest today because I absolutely love her and her brand. Our guest is Amira Alvarez. Her brand is called the Unstoppable Woman, and it is a coaching empire. The type of influence that Amira has had on so many women is soooo incredible. 

Amira grew up in a good middle class upbringing. She basically had everything she wanted, and though it was a blessing, it had its own challenges as well. Amira had to learn to overcome “good enough” and to dream bigger. She learned to trust her instincts when they told her something was right or wrong. Then, she made decisions that she stuck to, even when things became difficult. 

One of the things she firmly believes in is the Law of Compensation. This is the idea that you will be compensated for how much someone needs what you do, how well you do it for them, and how hard it is for them to replace you. You need to find what sets you apart and become better and better to make this law work for you. Not only should you be growing, but you should also be having fun while doing it. One way you can start growing is through learning from a mentor. Maximise your mentor by actually listening to and following their advice instead of holding to your own ideas and ways. You will learn so much more when you do this. 

As Amira learned, overcoming good enough is difficult, but until you do, it can hinder your ability to own your value. To own your value, you should begin by communicating your value. Impress people with the idea that you are well off and that you can help them to do well too. You can do this by bringing your energy and confidence to every interaction you have. You can gain this confidence by doing the thing you advise others to do. Importantly, you should own your value to yourself as well as others. Don’t be afraid to praise yourself! Finally, get out of the fear of making mistakes so that you can learn and grow so much faster. Listen to the podcast for even more AMAZING insights from Amira!

Main Topics:

- How to maximize your mentor
- How to communicate your value
- How to increase your cash flow through giving
- How to get out of the fear of making mistakes

Key Takeaways:

- Now is the right time to go after what you want. 
- Do the thing that gives you the power to do the thing.
- If you start giving, you’ll start receiving: it’s the law.

Mar 2, 2021

As an entrepreneur, you know that business is kinda like a roller coaster. There are so many unexpected twists and turns as well as many ups and downs. Well, buckle up because today I am talking to entrepreneur Tony Guarnaccia about how to adapt to surprises and how to ride that roller coaster and ride it well.

Tony was born to be an entrepreneur. His parents owned an Italian bakery, and he says that he was always coming up with new ways to make money as a kid. His life, however, was completely changed when his parents’ bakery business failed. They lost everything. He went to college to study business because he wanted to learn as much as possible so that he didn’t make the same mistakes that his parents did. Tony is one of those unique entrepreneurs I know that actually went to business school.

 In his mid-twenties, he created his own baking business making cakes with personalized photos. They took this idea to a whole new level by shipping these specialized cakes across the nation. This business was successful for a time. A few years later, however, it failed. This was when Tony realized he was missing something. He changed gears, working with some of the best companies to learn what it was that they knew that he didn’t. 

What did he learn? As an entrepreneur, you need to know how to adapt to the roller coaster. You need to know what is trending now and how to ride that trend. The best businesses have a strategic long-term plan. And though it doesn’t always make sense, there are times when you need to slow down in order to speed up. Listen in to this podcast and ride this roller coaster along with us! 

Main Topics:

- How did Tony learn to adapt in order to become profitable?
- How does creating a strategic plan affect your business?
- How do you create opportunity from adversity?
- Why you should stay on top of the trends

Key Takeaways:

- Slow Down to Speed Up
- You don’t have to be the brightest bulb. You don’t have to be the best person. If you’re in the right industry that’s growing, organically, you’re going to have success.
- Where we are today is a function of—like it or not—the decisions we make.

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