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Business Unveiled: Expert Tips and Secrets from Top Creative Industry Professionals

Business Unveiled is a podcast helping people in the creative industry refine their skills and grow their business. In every episode, you’ll be taken behind the scenes of the creative industry with celebrity wedding planner, entrepreneur, and productivity consultant Angela Proffitt as she shares her experiences in running a high profile event and design company around that world. There's nothing Angela and her team haven't seen before, and you'll get to listen to what she's experienced, how she got through it, and what she learned along the way. Business Unveiled is the go to podcast for anyone who wants to develop a productive and profitable business in the creative industry. For more helpful tips, visit www.angelaproffitt.com.
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Apr 29, 2021

Today, we’re talking about one of my very favorite things in the topic of productivity: technology. I tell people all the time that if I could just set up people’s offices with Apple technology so that they could be paperless and wildly productive, I would be in heaven. Technology is an amazing tool if used properly, but it can get out of hand when you end up with more apps and technology than you could ever use and when you end up spending more time and money on apps and tech than you’re saving. When you’re looking at using technology to increase your productivity, there are three things you want to ask yourself:

First, what is the job that needs to be done here? You have to know what you're doing before you figure out how to do it or else you may spend much more time on a simple task than you should. Sometimes we get so set in our ways of doing things that we don’t take the time to think through processes and the steps it takes to get something done. So before you pull in technology, double check and make sure you’ve got solid processes in place, then use the technology to help things go faster.

Next, ask yourself “Is this app going to save time or money?” When I’m looking at a new tool or app to pull into my business, the thing I’m always thinking about is whether or not this is going to save me time. If something is going to save me 5 hours in a week, it’s a no brainer. Also, hiring an app or a piece of software to do a job is so much less expensive than paying a person (even yourself) to do it. 

Finally, you need to ask “Will this app fit into the way I like to do things?”  Consider if the app will be something that will play to your strengths and be something you will actually use. For me, I communicate better through videos than through messaging, but that’s just a personal preference. Just because I do it one way doesn’t mean that you’ll want to do it that way. You have to make sure that the technology you use fits your style. 

These questions may seem overwhelming, but this week, I want you to take some action. Take a look at the technology you’re using during the day. Do you know how to use it all? Are there things you’re not using right now? Are there things you need to learn? Are there new apps you need to consider adding to your stack? Asking these questions will help you answer the big questions we’ve talked about today. Getting your time back by using technology is a no-brainer, but you have to actually commit to trying new things and to using the things you have if you want to increase your productivity. 

Key Takeaways:

“It doesn’t matter if everyone is using a piece of technology if it doesn’t fit with who you are and how you like to do things.”

“We want these tools and technology to be a permanent part of how you think about productivity in your business.”

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