If you're a business owner, you may have heard that it's important to create a content strategy. But what is a content strategy, and why is it so important? A content strategy is simply a plan for creating and sharing content. Creating a solid content strategy is essential for any business, because without one, you won’t have intention behind your posts. I’m so excited to share today’s guest, Lindsay Pinchuk, Founder & CEO of Lindsay Pinchuk Marketing & Consulting. Lindsay will be sharing with us all about where to start when it comes to a marketing strategy and how to create content efficiently.