As an entrepreneur, you know that business is kinda like a roller coaster. There are so many unexpected twists and turns as well as many ups and downs. Well, buckle up because today I am talking to entrepreneur Tony Guarnaccia about how to adapt to surprises and how to ride that roller coaster and ride it well.

Tony was born to be an entrepreneur. His parents owned an Italian bakery, and he says that he was always coming up with new ways to make money as a kid. His life, however, was completely changed when his parents’ bakery business failed. They lost everything. He went to college to study business because he wanted to learn as much as possible so that he didn’t make the same mistakes that his parents did. Tony is one of those unique entrepreneurs I know that actually went to business school.

 In his mid-twenties, he created his own baking business making cakes with personalized photos. They took this idea to a whole new level by shipping these specialized cakes across the nation. This business was successful for a time. A few years later, however, it failed. This was when Tony realized he was missing something. He changed gears, working with some of the best companies to learn what it was that they knew that he didn’t. 

What did he learn? As an entrepreneur, you need to know how to adapt to the roller coaster. You need to know what is trending now and how to ride that trend. The best businesses have a strategic long-term plan. And though it doesn’t always make sense, there are times when you need to slow down in order to speed up. Listen in to this podcast and ride this roller coaster along with us! 

Main Topics:

- How did Tony learn to adapt in order to become profitable?
- How does creating a strategic plan affect your business?
- How do you create opportunity from adversity?
- Why you should stay on top of the trends

Key Takeaways:

- Slow Down to Speed Up
- You don’t have to be the brightest bulb. You don’t have to be the best person. If you’re in the right industry that’s growing, organically, you’re going to have success.
- Where we are today is a function of—like it or not—the decisions we make.

Building a successful business is a journey and every part of you the path you have taken has gotten you to where you are today! Even before your business was even a thought, your experiences have molded you into the strong, ambitious business owner and entrepreneur that you are today. Wow, that's SO AMAZING!  Today I am chatting with Bofta Yimam, Emmy Award-Winning Journalist, International Speaker, Coach & the Founder of Speak & Influence, all about how to navigate business growth, the power of your story and how to slow down to visualize the destination and goals for your business. 

Main Topics:
- There is power in your story and your journey
- The impact of visibility on your business
- How to build confidence as a speaker

Key Takeaways:
- Take the time to slow down and strategize
- State your goals out loud
- Define the stops along the way to your business destination

By now most of us have heard of TikTok, and it’s easy to fall into scrolling for hours! But do you know how to use it from a business perspective? Are you questioning if it is a good use of your time and wondering how you can use it to market? Today I am chatting with Kyle Kaplanis, Head of Talent for PRJT Z Talent and Host of the BizTok Podcast, all about marketing strategies that work on TikTok, How TikTok Influencer Marketing works and how it can help your brand.

Main Topics:

Whether you are just starting out or enhancing your business, there's some things you should know... You may not be doing everything you should be to make sure you and your business are covered legally. Not to worry! Today I am chatting with Emily D. Baker, lawyer for online businesses all about how legal isn’t the sexiest part of business, but it’s critical to a business’ success.

Main Topics:
- Why does legal even matter in online business space?
- What are some legal things to keep in mind when starting to scale?
- Emily shares stories from the online business world as well as her time as Deputy District Attorney for the County of Los Angeles

Key Takeaways:
- Legal doesn’t have to be over complicated or time-consuming.
- Legal is a must for anyone scaling their business. 
- Practical stories that can be helpful for the audience. 

The world of marketing can make you feel lost, the trends are constantly changing and keeping up can be a challenge! Did you know that digital marketing is a science?! Today I am chatting with Arjun Rai, Founder and CEO of HelloWoofy how he and his team support business underdogs with the power of visualized data science for digital marketing.

Main Topics:
- How to create a seamless, smarter, and innovative social media marketing experience while maximizing efficiencies
- How to eliminate time-wasting work so you can spend more time doing what you do best
- How to elevate your business with AI

Key Takeaways:
- Market with science
- Create content automagically using a smart marketing dashboard
- Work smarter by utilizing AI

What solution does your business bring to your clients? All businesses can fall into a certain industry category, but what sets your business apart? What makes the solutions you bring unique from any other business in your industry? Today I am chatting with Joe Vega, Co-CEO of Lovingly all about how to stand out in your industry, utilize technology to drive the experience and break free of the ordinary. 

Main Topics:
- The importance of the customer journey
- How to level up the technology your business utilizes
- How to break free of  the ordinary and grow your business

Key Takeaways:
- Don't accept the status quo, prioritize innovation
- Remove the guesswork with clear direction
- Provide value past the connection point

Writing copy for your business can be a challenge. You may think “I'm not a writer”! I'm here to tell you that if you can talk, you can write copy! Today I am chatting with Kelsey Formost Founder of Magic Words Copywriting all about the 3 actionable changes you can make to your copy TODAY to immediately improve your connections and conversions.

Main Topics:
- Kelsey's 3 Favorite Copywriting Tricks That Will Help Triple Your Profits
- Businesses That Invest In Copywriting See 3x's The Conversions And Sales Of Businesses That Don't
- Copywriting DOESN'T Have To Be Intimidating

Key Takeaways:
- Clarity (how to cut everything you don't need)
- Connection (how to take the words out of your customer's mouth)
- Conversion (where you should actually drive customers- hint: it's not your website!)

In case you missed our previous two episodes, we just celebrated our 200th Episode since starting the Business Unveiled Podcast and we wanted to celebrate in a super fun way! We did something a little different this time. Business Unveiled went on the road. That’s right. A road tour. As we wrap up the year 2020 and going into a New Year of 2021, what better time to celebrate than to start traveling again. In this episode we are wrapping up our series on facebook ads! You don't want to miss these top tips and secrets Aja Price, founder of Notably Gray, and I have to share!

Main Topics:
-Why You Should Own Your Pixel Code & Audience
-Resources to Gather Inspirations From
-Ask The Right Questions before spending money on ads

Key Takeaways:
-Expectations when running an ad on Facebook or instagram
-Have a strategy before running ads
-Read Your Reports

In case you missed our previous episode, it was our 200th Episode since starting Business Unveiled and we wanted to celebrate in a super fun way! We did something a little different this time... Business Unveiled is going on the road. That’s right. A road tour. As we wrap up the year 2020, a global pandemic and welcome 2021 what better time to celebrate than to start traveling again. In this episode I sit down with Aja Price, founder of Notably Gray to continue chatting about our top Facebook Advertising tips!

Main Topics:
- Hire an expert with proven strategies and case studies to back it up
- How to create a great lead magnet with a hook
- Using Different copy and creative for your ads

Key Takeaways:
- Testing Equals Your Strategy
- Providing Real Value is Key
- Know Who You are Talking to

It’s our 200th Episode of starting the Podcast and we want to celebrate in a super fun way! We did something a little different this time. Business Unveiled is going on the road. That’s right. A road tour. As we wrap up the year 2020 and a global pandemic, what better time to celebrate than to start traveling again. I'm so excited for all the growth we have experienced in 2020 and here to share some of her top Facebook advertising tips, my guest today is Aja Price, Founder of Notably Gray.

Main Topics:
-If you’re thinking of running Facebook or Instagram ads for your business, this is the first thing to consider
-The biggest mistakes we see business owners and marketing agencies make on Facebook and Instagram advertising
-Top strategic goals to consider before wasting your money

Key Takeaways:
-Create a strategy
-Arm yourself with the basics
-Types of ads to consider

To check out The Gray Collective Facebook Group Click HERE: https://angelaproffitt.com/facebookad...

View the beautiful luxury resort Waldorf Astoria Los Cabos Pedregal Click HERE: https://angelaproffitt.com/waldorfcabo

More About Our Guest:

Aja Price is a creative strategist and savvy copywriter with a passion for empowering women to plan for marketing success and encouraging young women to pursue entrepreneurship. Aja is the Founder and Chief Strategist for Notably Gray, a digital marketing company for creatives and women in business. With over 15 years in the hospitality industry and more than eight years in nonprofit, Aja's dynamic experience includes serving large brands: Hyatt, Marriott, and Girl Scouts. Aja's most notable work includes several program initiatives written exclusively for Girl Scouts: Promise to Vote, a non-partisan program encouraging citizens to vote, and GEMS (Girls in Engineering Math and Science,) an immersive introduction STEAM program encouraging young women to pursue STEAM careers. Both programs continue today. In both program initiatives, Aja successfully led a team in securing funding and strategic partnerships with the League of Women Voters, the Secretary of State, University of Kentucky, Western Kentucky University, Verizon, Dow Chemical Company, LG&E, and KU. Currently, Aja serves on the board of NAWBO Nashville, the National Association of Women Business Owners, as program chair, is an ambassador for Collective615, a coworking space for women, and is set to launch an entrepreneurial program in January of 2021 for girls grades 10-12 called Notably, Her. Every position held has been a stepping stone to empowering women, building up the youth, creatively disrupting the industry, and leaving a legacy for the future. The name "Notably Gray" draws inspiration from Beyonce's single "I Was Here." Leveraging experience to empower women and youth in leaving a notable footprint.

This episode is brought to you by The GSD Academy. This step-by-step, business productivity online program will share with you exactly how to shift your mindset, set boundaries, build rock solid processes, customize your message in order to strategically grow your revenues and Get Shit Done by clicking HERE: https://angelaproffitt.com/gsdacademy

The year 2020 has been quite a year, one we will never forget. As people we have had to adapt and as business owners and entrepreneurs we have had to pivot to find our place in this new norm. Today I am chatting with Co-Founder of Bustld, Samie Roberts all about how they identified a need and created a whole new experience for virtual events.

Main Topics:
- What Bustld is/why it was started/how its different
- Shifting and pivoting a business
- Creating a market that hasn’t existed

Key Takeways:
- Identify a gap and fill the need
- How you make yourself different
- Position yourself as the market expert from the beginning

When building your business it is important to surround yourself with good people who will help guide you and be by your side during the process, especially in an environment you are unfamiliar with. However, you can never be too careful when it comes to business relationships. Today I am chatting with Entrepreneur and Author of Chasing Black Unicorms, Marek Zmyslowski all about How to Stand Your Ground Against Adversity.

In this Episode we Discuss:
- The importance of business relationships

- The Book: Chasing Black Unicorns
- International Business

Key Takeaways:
- Never give up, you are stronger than you think
- Find a “why” and set your eyes on that

- Only YOU are in charge of your future

It's easy to become distracted by all the ways you can build an audience as a business owner, but the best thing you can do when it comes to connecting with people is to have a clear focus and strategy. Today I am chatting with Founder of Automation Wolf, Matthew Hunt all about how to build a community.

In this Episode we Discuss:
- Why build a community
- 3 Things: Problem, Budget, Trust
- Stop wasting dollars marketing

Key Takeaways:
- Stop trying to be the expert
- Choose ONE platform and focus
- Stranger = Danger

So you want to be an influencer? Great! Have you asked yourself the important questions? What exactly are you influencing? Will this make a positive impact? Do you have the tools to get it done? Today I am chatting with Author & Business Coach, Jenny Melrose, all about the framework you must build to grow your audience and make money online.

In this episode we discuss:
-The importance of understanding your target audience 
-How to use Instagram Stories to Sell to your Audience
-The #1 converting strategy to make sells via stories

Key Takeaways:
-Have a vision that connects to the business plan and solves a specific problem
-You don't NEED 10k followers to make an impact
-Always continue the conversation with your audience

When starting your business building relationships are key to success. Some of the most valuable relationships can be a total surprise! Who are the mentors in your life? How have they effected how you run your business? Maybe you are a mentor yourself. How do you navigate and share your experience with your mentees? Today I am chatting with CEO & Founder of Piccolo Marketing, Anna-Vija McClain all about how mentor and mentee relationships are game changers in your business!

In this episode, we discuss:
- Why it’s important to have a mentor
- How to have a successful mentorship
- Mentor Opportunities 

Key takeaways:
-Find a quality mentor!
-Prepare an agenda and have a specific goal or purpose when asking for help.
-Become a mentor yourself!

Your life experiences have a huge effect on your subconcious mind, this effects everything from personal relationships to how you operate in your business. Today I'm chatting with Thais Gibson, Co-owner and Creator of Personal Development School all about how to transform your business through therapeutic techniques.

Did you know that creativity comes in many forms? Do you think of yourself as a creative person? If you answered "no" or "I'm not sure", you may surprise yourself! Today I am chatting with Award-Winning Jewelry Designer, Mentor, and Protector of Creativity, Tracy Matthews, all about how to protect your creativity.

In this episode we discuss:
- Why all people are creative (even if they don’t think they are)
- How to protect your creativity 
- The Power of Creative Days 

Key Takeaways:
- Everyone is creative even if they don’t think they are
- Your creativity is important and you must protect it
- Creative days (or time) are a game changer.

Having a strategy for your business is crucial to success! Did you know that you and your team's mindset is a huge factor in order for your strategy to be successful? Today I am chatting with Business Growth Strategist, Darnyelle Jervey Harmon, Founder of Incredible One Enterprises all about how to focus your mindset to break through in business.

-In this episode, we discuss:

1. Money mindset, residue of lack 
2. Breakthrough in Business 2020 Virtual
3. How to leverage + scale your business financially and spiritually

-Key takeaways for our audience

1. Identifying the limiting belief stories that are keeping you from making more in your business 
2. The principles of Next Level Everything in your life and business
3. The difference between leverage + scale

Your website is so important to your brand! It's your digital presence in a place that is all yours and created by YOU! Today, I am chatting with Brandi Bernoskie, a Digital Strategist, Website Developer, and Entrepreneur, all about how to make better decisions when it comes to the technology we choose to use in our businesses.

In this Episode we Discuss:

-How being authentic in the digital space may look a little different from your non-digital self
-Opportunities that business owners are missing on their websites
-How to determine what technology you need to bring into your business

Key Takeaways:

-Make sure your website connects with your ideal clients and truly speaks to them
-Know who you are in your business, your strengths, your weaknesses, your crazy, and orient around that
-Choose technology that works for you (and be willing to experiment to find out what that means)

Think of your business. Are you a disrupter in your industry? Now, I know being a disruptive can be viewed negatively, but I'm here to tell you that for change to happen and industries to evolve there HAS to be disruption. How else would we grow?!  Today I am chatting with entrepreneur, Kelley Thorton, co-founder and CEO of Tiege Hanley, a subscription-based skincare line for men.

In this episode, we are chatting about:

- How to make the decision to jump and start your business
- How to find and collaborate with co-founders
- How to stand out amongst competition in your industry

I am a huge supporter of women in business and women creating opportunities for themselves to achieve their goals and lead lives that they love! Today, I am chatting with award winning business strategist, host of the Promote Yourself to CEO podcast, and best selling author, Racheal Cook, all about how creatives can break free from the feast-famine cycle. 

In this episode, we are chatting about:

-How to make money more consistently without sacrificing their creativity 
-Understanding the speed of growth and its dependency on how much you can reinvest
-Planning for the business to be an asset, not something that they simply operate

Here were my Key takeaways for y’all:

-Clarity on the principles to create consistent income
-Actionable steps to implement while increasing time in your business for creating
-Break the cycle of feast or famine cycle by defining and implementing a process that creates baseline revenue

More about Racheal:

As an award-winning business strategist, host of the Promote Yourself to CEO podcast, and best-selling author, Racheal Cook is on a mission to end entrepreneurial poverty for women. Over the last 10 years she has helped thousands of female entrepreneurs design predictably profitable businesses without the hustle and burnout that doing #allthethings inevitably accomplishes. In fact, Racheal is a sought after speaker on entrepreneurship, marketing, and productivity and has been featured by the US Chamber of Commerce, Forbes Coaching Council, Female Entrepreneur Association, and more. Her real passion, though, is supporting savvy, soulful women as they implement the strategy, systems, and support to uncomplicate their business so they can work less and live more.

As women we are power houses when it comes to business! So many women business owners are also "Mompreneurs". Balancing work and home life at times can be a challenge, but never forget that you are slaying the game as you GSD!! Today I am chatting with Podcast and Clarity Coach, and Mompreneur, Stefanie Gass all about helping incredbile women uncover and tap into their God-led calling!

In this episode, we are chatting about:

-WHY podcasting can be a great way to grow an organic audience
-How to monetize a podcast
-Tips for starting a  podcast and creating passive income

Here were my Key takeaways for y’all:

-Podcasting is the #1 long-form content outlet for mompreneurs/busy entrepreneurs
-You don't need an audience to podcast, podcasting actually grows your audience in an evergreen way
-Passive income strategies can be easily implemented from day one of your podcast

More about Stefanie: 

Stefanie Gass is a Jesus lover, wife, and mom of two boys from Tijeras, NM. She is the host of the top-ranked podcast The Mompreneur Mastermind Show, and her mission is helping, empowering, and transforming Christian Mompreneurs. Stef specializes in helping these incredible women uncover and tap into their God-led callings, launch podcasts, & monetize using courses and coaching. Stef wants women to create true change for themselves and for Jesus by utilizing their gifts and serving the world with a business that lights them up! Stef believes that when we let God's miracles light our path, we will profit from our passions, live proactively, & design a life that fuels our soul. She believes we actually can have it all.

Website . Facebook . Instagram . Pinterest

This episode is brought to you by VlogEasy, (the most amazing time saving video APP that edits FOR you) check it out at: angelaproffitt.com/vlogeasy

If you’re an iPhone user you don’t want to miss this surprise bonus episode!! The Apple Queen herself, Angela Proffitt, shares her top tips and tricks for the iOS 14 update to help you increase your productivity for your business!

This episode is brought to you by  Kajabi, (the most amazing time saving all-in-one platform) check it out at: angelaproffitt.com/kajabi

Have you noticed how life shapes us? Through the good and bad, we always learn and are given the opportunity to grow through out experiences. Today I am chatting with Jessica Zimmerman, Owner of Zimmerman Events and Author, all about transforming her zero-profit events company into a seven-figure business, all while caring for her ailing husband. 

In this episode, we are chatting about:

-Setting healthy business boundaries
-Investing in yourself
-Creating a business and life you love

Here were my Key takeaways for y’all:

-Overcoming financial crisis
-Overcoming physical crisis
-What happens when you step into who you were always meant to be

More about Jessica: 

When Jessica Zimmerman survived a childhood car crash that took the life of her only sister, she knew even then, she couldn’t waste her life. After meeting her husband at the University of Arkansas, she returned to her hometown and built a successful wedding floral design business, Zimmerman Events, that grew alongside her three young children. When her husband fell tragically ill, Jessica realized that she had to begin earning more than just the “fun money,” transforming her zero-profit events company into a seven-figure business, all while caring for her ailing husband. She’s a floral designer turned educator and author who spends her days chasing kids, recording podcasts, creating courses, and teaching students how to find life's purpose.

We all have our own style, right? How do we translate that style over to our business? Today I am chatting with Lisa Landers, Owner, Curator, Content Creator and CEO of Swirl Boutique. She has three Southern California boutique locations and an online store. She established her business in 2006 and just opened her third location in 2019. Lisa has been featured on Bravo’s Real Housewives, MTV, Forbes and seen on countless of your favorite fashion influencers and YouTube Stars. Today we are discussing brand longevity, the importance of being able to pivot your business in the current climate and how to find opportunity in new challenges. 

In this episode, we are chatting about:

-Brand longevity
-The importance of being able to pivot your business
-How to find opportunity in new challenges