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Business Unveiled: Expert Tips and Secrets from Top Creative Industry Professionals

Business Unveiled is a podcast helping people in the creative industry refine their skills and grow their business. In every episode, you’ll be taken behind the scenes of the creative industry with celebrity wedding planner, entrepreneur, and productivity consultant Angela Proffitt as she shares her experiences in running a high profile event and design company around that world. There's nothing Angela and her team haven't seen before, and you'll get to listen to what she's experienced, how she got through it, and what she learned along the way. Business Unveiled is the go to podcast for anyone who wants to develop a productive and profitable business in the creative industry. For more helpful tips, visit www.angelaproffitt.com.
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Business Unveiled: Expert Tips and Secrets from Top Creative Industry Professionals
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Now displaying: Page 10
Apr 30, 2019

In this episode, Angela and Annette Naif discuss:

*The importance of investing in a business coach, even if you think you don’t need one

*Strategy, strategy, strategy

*Knowing the laws for businesses in your area/state

*Ever changing challenges, that make you stronger

 

Key Takeaways:

*Be intentional in your marketing for your business

*Batch your content and block your calendar

*Be intentional with your strategies

*Recognize who the right clients are from the beginning

 

“Be honest and know when to say no” - Annette Naif

 

Connect with Guest:

Twitter

Facebook

Website

Email

LinkedIn Annette

LinkedIn Naif Productions

Apr 23, 2019

In this episode, Angela and Gemaal Pratts discuss:

*The cocktail culture in Nashville

*Behind the bar: Bar Establishments vs. Weddings & Events

*Thinking outside of the box and being creative

*New innovative cocktail ideas

 

Key Takeaways:

*The importance of small tastings and being selective with who you bring with you

*Creating a connection with your clients

*The importance of social media

*Consistent service makes happy clients

 

“If you dream it you can drink it” - Gemaal Pratts

 

Connect with Guest:

Instagram Apertif

Facebook

Instagram The Vieux Carre

Website 

Email

Apr 16, 2019

In this episode, Angela and Robert Young discuss:

*What “Covert” really means

*Building a good reputation

*The importance of follow through to get proven results

*Defining the opioid crisis

 

Key Takeaways:

*Know when to “fold em” and come back to a project another time

*Be aware of the crime in your area and what precautions to take

*How to be clear and concise to get your message across to your audience

*Highlights of the book Gray: Rise & Fall of 1422

 

“We get proven results.” - Robert Young

 

Connect with Guest:

 

Email

Instagram

Twitter

Facebook

Apr 9, 2019

We are so excited to have Literary Advisor, Marquie Young on this episode of Business Unveiled, where she shares her thoughts and analysis on the book Empowering Yourself. Keep reading for an overview of this episode!

*The People Game: It’s all about people; the people you know, the way others perceive you, how you learn to use the people around you to your advantage

*Reading the Environment: Know what is expected

*PIE: Performance-The Entry Ticket-10%

- Doing well is important, but working hard will only get you so far

*Image: 40%

- Think the first 20 seconds of an interview, how you look, what the interviewer sees as you walk in... matters

*Exposure: 50%

- Who knows you are there, are those people influential? Make sure you are seen, but since Performance and Image matter; make sure you are doing a good job and that you look the part (or that others think you look the part)

*The Game Board:

- Whoever is at the top makes the rules

- We live in a class system, 7 classes:

7-old money (think kennedys, rockafellers)

6-new money (famous people, athletes, movie stars)

5-SMALL BUSINESS OWNERS, professionals (lawyers/doctors)

For our purposes the 4-6 levels matter most. moving from working for someone to working for your self, to (your favorite) working for your business not "in" your business. For this delegation is key, especially for small business owners. You have to make time to get your 50% exposure by delegating tasks (even personal ones) to others. i.e. neighborhood kid to mow your grass.

4-company managers

- Your ability to learn the rules within each class matter if you are change your position. This can be learned and you must be willing to change and adapt.

*Game Skills:

- set goals

- control your emotions

- delegate - it will allow you to free time that is needed for activities that can help move you toward your goals

- Plan

*POWER:

- the ability to influence

- Position Power

- Knowledge Power

- Charismatic Power

- Power by Association

*Why Are Rules Important:

- You are immediately in the game

- You need to know the rules early and parents typically teach but mentoring is important also

- If you do not understand the rules to the game, to each class, to your organization; you will not be able to advance.

*How to Learn the Rules of Your Organization

Reading the Environment

- Observe

- Question - without being intrusive

- Interperet

- Adapt (to the rules you have learned)

*The Challenge:

- The game isn't fair, you not only have to know the rules but be willing to take the risks required to advance. If everyone could be at the top of their perspective pyramid then it would be fair but not everyone knows or learns the rules, thus, they cannot advance.

- You are in control, set the right goals, go for them and never stop growing.

Apr 2, 2019

Humanizing Social Media with Aja Price

 

In this episode, Angela and Aja Price discuss:

*Brand Story

*Compelling Copy

*Social Media Management Resources

*Social Media Strategy

 

Key Takeaways:

*Your brand is the solution, the hero to the character who has a problem and a need

*Hook, CTA, Meat & Potatoes (Story), CTA, Tagline

*PLANN, Zapier, Panable, Viral Loops

*Hypothesis, Control, Variables, Test, Home

 

“As always be Notably, you!” - Aja Price

 

Connect with Guest:

 

Twitter

Facebook

Website

Email

Youtube

LinkedIn

Mar 26, 2019

Thank you so much for tuning in to this episode of Business Unveiled, expert tips and secrets from top creative industry professionals. Where we take you behind the scenes of our past experiences in the creative industry and share with you what we have learned from them and how they have made us stronger.

This podcast will help you grow a productive and profitable business to launch you into success within the creative industry.

Mar 19, 2019

In this episode, Angela and Michael Martin discuss:

*Michael’s journey cooking all over the globe

*The meanings of different kinds of foods (ie. local, organic)

*Establishing relationships with great local vendors

*The importance of tastings

 

Key Takeaways:

*Know what is best for each season to give your clients the best recommendations

*Where you source your food and how you present it is everything

*Keep your social media current and up to date

*Take opportunities as they come you never know where they will take you

 

“We’re different, the food is different, people react differently.” - Michael Martin

 

Connect with Guest:

Twitter:  https://twitter.com/SouthForkTN

Facebook:  https://www.facebook.com/southforkcateringco/

Website:   www.southforktn.com

Email:   michael@southforktn.com

Instagram: https://www.instagram.com/southforktn/

 

 

 

 

Mar 12, 2019

In this episode, Angela and Chris Carmichael discuss:

*Vlog easy a game changing video editing app

*Learning from the ups and downs and overcoming it

*Creating content with a purpose

*Taking the leap to creating your own success

 

Key Takeaways:

*Finding the best avenues to save time

*It’s all about consistency

*Ways to save time for creators

*Time saving tips

 

“You have to have the sad times to understand what happiness is.” - Chris Carmichael

 

Connect with Guest:

Facebook: https://www.facebook.com/christophercarmichael

Instagram: https://www.instagram.com/chriscarm/

 

Spread your story with Vlog Easy today!!!! Click here NOW to download for free!!  Send me your videos, I would love to see them!!

Mar 5, 2019

In this episode, Angela and Lisa Keyser discuss:

*Starting roots in the medical industry

*Dermaplaning, what is it, and how to do it safely

*Different kinds of skincare that are appropriate for events and everyday

*Being well educated on what is safe and healthy for your specific skin

 

Key Takeaways:

*Always do a trial run before a wedding or event to know how your skin will respond

*Be cautious of the products in different countries

*Always test products before you use them before an event

*Your skin care regimen should continue and be consistent after your event to keep your skin healthy

 

“It is a lot more than lacing up your shoes and going to run a marathon, it is the same with your skin, you have to look at the whole picture” - Lisa Keyser

 

Connect with Guest:

 

Instagram: https://www.instagram.com/lisa_keyser/

Twitter: https://twitter.com/_LisaKeyser

Facebook: https://www.facebook.com/KeyserAesthetics/

Website: keyseraesthetics.com

Email: lisa@lkeyser.com

 

This episode is sponsored by Care/of Vitamins. Use code “apcares” for 25% off your first order!

 

Be sure to visit Lisa and mention the podcast for 20% off Intraceuticals Oxygen Treatments (regularly $150) through the Month of March 2019!

Feb 26, 2019

In this episode, Angela and Jim McCarthy discuss:

*How to be assertive, close and decide what’s next

*Marinating your mind and being around good people

*The value of having a strategy

*Defining the purpose of an intro and outro

 

Key Takeaways:

*You have to get comfortable with being uncomfortable

*It is key to surround yourself with people who are not like you to help you learn

*Building your business to its greatest potential

*Finding your best fit in the world of business

 

“A lobster only grows when it outgrows it’s shell, in order to do that it has to become uncomfortable” - Jim McCarthy

 

Connect with Guest:

Twitter:  https://twitter.com/jimmccarthyvos

Facebook:  https://www.facebook.com/jimmccarthyvos

Website:  https://www.jimmccarthyvoiceovers.com/

Podcast: https://feeds.blubrry.com/feeds/jmvoweeklyprimer.xml

Youtube: https://www.youtube.com/c/JimMcCarthyVoiceOvers

LinkedIn: https://www.linkedin.com/in/jimmccarthyvoiceovers/

Instagram: https://www.instagram.com/jimmccarthyvos/

Feb 19, 2019

In this episode, Angela and Shane discuss:

*The 3 areas you need to look at and the plan to prioritize and get opportunities flowing

*Consumer view

*Competitor view

*Business view

*Agility

 

Key Takeaways:

*Learn how to uncover missed opportunities

*Find weaknesses in your market

*Reduce cost and earn more profit

*And get the right stuff done

Feb 12, 2019

In this episode, Angela and Blake Chaffin discuss:

*Putting together a well rounded team

*Using previous experiences to succeed in future opportunities

*The importance of insurance for your business

*Networking with those in your industry

 

Key Takeaways:

*Establish a team that is not like you

*Have “friendors” in your industry that you can go to when you need a helping hand

*Do what challenges you and what makes you happy

*Being busy is not the same as being productive

 

“You don’t learn anything when times are easy. There is so much opportunity in the hard times.” - Blake Chaffin

Feb 5, 2019

In this episode, Angela and Rachel Sheerin discuss:

  • The alarming rate we’re losing great hospitality and wedding professionals and what’s causing people to quit
  • What causes burnout in loving professionals and how to spot the signs of burnout in yourself and others
  • How to heal yourself when the joy is gone from your work and get back to loving your work, life and self!
  • The power of supporting each other, being authentic and living a life aligned with our values

Key Takeaways:

  • Burnout is a common occurrence in high-performing professionals who achieve rapid success, constantly exceed goals and find immense self-worth in their work - average people do not get burned out, so if you’re burned out you’re probably a badass!
  • When you’re being a person you’re not proud of, thinking thoughts that the “real you” never would entertain and feel nothing and everything all at once, you’re probably burned out - but you’re not alone.
  • Having awareness in our industry of burnout, as an indication of change within ourself and not a stamp of failure and hopelessness can help save yourself, your career, your relationships and, possibly, your life.
  • We work in the best industry in the entire world - if you don’t believe that, ask yourself “Why not?” and navigate your way back to joy, this time on your own terms. I’m cheering you on.

“We work in the best industry in the entire world - if you don’t believe that, ask yourself “Why not?” and navigate your way back to joy, this time on your own terms. I’m cheering you on.” - Rachel Sheerin

 

Connect with Guest:

Facebook

Website

Email

 

LinkedIn 

Instagram

 

Rachel Sheerin is a hospitality speaker and trainer who is on a personal mission to help people sell more, be happy and define success on their own terms!

Featured in Inc. Magazine for her unorthodox keynotes and team training, Rachel has also appeared on This Week in Weddings, Lodging Leaders and more.

Rachel's training clients include hotel sales teams, catering companies, meeting planners and and anyone dedicated to serving others and celebrating everything!

Rachel currently serves as the Director of Education and Programs for WIPA, is a long time NACE member and takes her margaritas without salt on the rim.

Jan 29, 2019

In this episode, Angela and Peggy Kelley discuss:

*Living in the world of tech and also in the world of heart

*The difference in designers, planners and coordinators

*Setting expectations

*The difference in a budget and a spending plan

 

Key Takeaways:

*How to get from your head to your heart

*Translating “vendor speak” into “couple speak”

*The value of video for your wedding

*The importance of Time Blocking

 

Weddings are a live production/performance and you only get one take” - Peggy Kelley

 

Twitter:  URTimeless

Facebook:  Facebook.com/latenitebride and

Facebook.com/timelesscelebrations  and

Facebook.com/PeggyKelley

Website:   www.timelesscelebrations.com & www.latenitebride.com

Email: peggy@timelesscelebrations.com & peggy@latenitebride.com

Show: Late Nite Bride

Youtube: www.youtube.com/latenitebride

LinkedIn: www.linkedin.com/in/peggy-kelley-3a18204/

Jan 22, 2019

In this episode, Angela and Kathy Thomas discuss:

*How the events industry is “Smoke and Mirrors”

*Asking yourself “How do I want my clients to feel?”

*Celebrating love

*Owning your own time

 

Key Takeaways:

*Opening the door for clients to make sure you are the right person for them

*Sharing with your clients your knowledge so you can better understand their expectations

*The “small” details truly matter

*Hiring professionals really matter, especially when it comes to the finished product

 

I feel your wedding images should be the piece of your wedding that doesn't get dated and go out-of-style, they should evoke emotion in you when viewing them.” - Kathy Thomas

Jan 15, 2019

In this episode Angela, Christy and Michelle discuss:

*Being as universal as possible

*Discovering what you’re good at, you may surprise yourself!

*Putting the good into the universe

*Finding unique content that appeals to listeners

 

Key Takeaways:

*Be open and accessible to your audience and engage with your listeners

*Share your experiences to help others learn

*Be sure to be authentically you

*Don’t engage in negativity, stay positive!

 

“The Big Wedding Planning Podcast's mission is to bring real, honest, experience-based advice to the masses in a grounded, accessible, and entertaining way. We don't judge, we don't shame, we don't discriminate and we don't fan the flames of impossible expectations. We believe a wedding should be an expression of love, and we believe wedding planning can be fun!” - Christy & Michelle

 

Connect with Guest:

Twitter

Facebook

Instagram

Website

Email

Show: The Big Wedding Planning Podcast (iTunes, Stitcher, Alexa)

Jan 10, 2019

In this episode, Angela and Bron Hansboro discuss:

*Taking a step back and asking yourself “Who am I?” to find your passion and how you relate to others

*Being intuitive to connect with your clients

*How to be appealing to everyone

*Managing burnout so you can keep yourself full and whole so you can continue to pride the level of service your clients require

 

Key Takeaways:

*”The Secret Sauce” - Be Genuine!

*Invest in yourself and know your value

*It is important to build great relationships in order to grow

*Universal Accessibility

 

"Don’t sell products and goods, sell experiences" - Bron Hansboro

 

Connect with Guest:

Twitter

Facebook

Website

Email

Jan 3, 2019

In this episode, Angela and Alan Berg discuss:

*Experiences that make you knowledgable

*Adapting in an ever changing industry

*The 5 Step Method to Communication

*Being different not for the sake of being different, but because you ARE different.

 

Key Takeaways:

*Always be 10 steps ahead.

*Be YOU. Don’t try to be anyone else.

*Don’t advertise for the business you have, advertise for the business you want to get

*If you listen, people will tell you exactly what they need.

 

I want to help you be the best you’ve ever been… and then be better! - Alan Berg

Dec 27, 2018

In this episode, Angela and Victoria Silva discuss:

*How to establish a business plan

*Having a clear policy and stick to it

*Tips to keep your furry family members happy on your wedding day

*The importance of being prepared

 

Key Takeaways:

*If you want your pet at your wedding, be sure to work with a professional

*Having your dog at your wedding is possible

*Make sure you know which vendors/venues are pet friendly

*It is important to know all information beforehand

 

"Don’t be afraid to try new things!" - Veronica Silva

Dec 18, 2018

In this episode, Angela and Brittney Drye discuss:

*Creating Inclusive and Unique Content

*How to prequalify and credit vendors

*Growing a loyal following

*How to keep readers interest even after their wedding 

 

Key Takeaways: 

*Communication is key

*You must adapt to changing trends and algorithms

*Equality Minded Vendor List

*Knowing what you stand for

 

"It's not a gay wedding, it's just a wedding" - Brittny Drye

 

Connect with Guest:  

Twitter

Facebook

Website

Instagram

Dec 11, 2018

In this episode, Angela and Rachel Apple discuss:

 

*Educating brides on the process before they look for a dress

*Creating experiences to remember

*Decision Fatigue

*Bridal trends for the upcoming year

 

Key Takeaways: 

 

*We are here to celebrate our clients

*Transparency is what the world wants

*Comparison amongst peers is very high

*Competition is healthy

 

“It’s like solving a puzzle… right?” - Rachel Apple

 

Connect with Guest:

Twitter

Facebook

Website

Instagram

Dec 4, 2018

In this episode, Angela and Kristy Rice discuss:

*Bespoke, personalized wedding art

*How clients and expectations evolve over time

*How different personalities learn

*Finding what “centers” you

 

Key Takeaways: 

*Function vs. Flourish

* How to take big leaps vs. baby steps

*It is important to have a strong support system

*It is good to realize what is a good fit for you and your company

*Change can be dizzying, and how to stay relevant

 

“It’s not magic, it is just very good fortune” - Kristy Rice

Nov 27, 2018

In this episode, Angela and Emily Sullivan discuss: 

· Matching your career to your personality

· Deciding which services to offer and how to be profitable

· Growing your “A” team

· Setting expectations and overseeing the process.

Key Takeaways: 

· Experience is everything.

· Surround yourself with people who share your same goals.

· Know your worth and find the right fit.

· It is important to set clear boundaries.


"We are intentional about what we say yes to." — Emily Sullivan


Connect with Emily Sullivan:  


Pinterest

Facebook  

Website

Instagram

Nov 20, 2018

Picking up the Beat in Sound Business

 

In this episode, Angela and Kevin Dennis discuss:

·        The growth and change of a sound business.

·        Decided to take the plunge on a business idea.

·        How to adapt to the changing and evolving client base.

·        Owning your mistakes and changing them into growing moments.

·        The challenges of venue trends.

Key Takeaways:

·        We all start out somewhere, and education is critical to success.  

·        Things happen, and we should always take those moments as learning experiences.  

·        It’s important to always be prepared to have a venue that may be minimal in resources.  

·        Utilize the technology you have on hand to improve your experience and your clients.



 

"I try to be real with my clients." — Kevin Dennis





Connect with Angela Proffitt Client & Communication Specialist:



Get your free wedding website at https://www.zola.com/angelaproffitt

Instagram:  https://www.instagram.com/angelaproffitt/

Facebook: https://www.facebook.com/AngelaProffittLLC/

Website: www.AngelaProffitt.com

Pinterest: https://www.pinterest.com/aproffitt/

YouTube: Angela Proffitt

Twitter: @AngelaProffitt_

LinkedIn: https://www.linkedin.com/in/angelaproffittLLC/





Connect with Kevin Dennis:  

Twitter: @fantasysound   

Facebook: @fantasysound  

Website: fantasysound.com  

Instagram: @fsesevents   



  

Show notes by show producer: Laura Gray



Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

Nov 13, 2018

The Ins and Outs of the Application Revolution  

  

In this episode, Angela and Sandy discuss:  

  •        The effects of location on planning and organization.  
  •        How technology revolutionized event planning.
  •        How to connect with the right person you need for the job you want to fill.
  •        The development of applications in the event industry.  
  •        Virtual reality usage in event planning.

Key Takeaways:  

  •        Always be open to last minute changes, take them head-on and be fearless.  
  •        Diversity of thinking is a beautiful strength when starting a business.  
  •        Entertainment and fun in presentation make new ideas more understandable and engaging.   
  •        Knowing what tools you need and how you utilize them is critical to efficiency.   

 

  

 

“What tools do we need?" — Sandy Hammer

 

 

Connect with Angela Proffitt Client & Communication Specialist:  

 

Get your free wedding website at https://www.zola.com/angelaproffitt  

Instagram:  https://www.instagram.com/angelaproffitt/  

Facebook: https://www.facebook.com/AngelaProffittLLC/  

Website: www.AngelaProffitt.com  

Pinterest: https://www.pinterest.com/aproffitt/  

YouTube: Angela Proffitt  

Twitter: @AngelaProffitt_  

LinkedIn: https://www.linkedin.com/in/angelaproffittLLC/  

 

 

Connect with Sandy Hammer:   

Twitter: @AllSeatedcom

Facebook: @AllSeated

Website: www.allseated.com

Instagram: @allseated    

   

 

Show notes by show producer: Laura Gray  

 

Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.   

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