If you’re in branding, this podcast is one you’re going to want to listen to because we’re really going to dive into how to decode your story brand. Now, before you think that you know all of this stuff already, you should know that you probably don’t. Even though I work with these ideas all the time, I am always learning something new from every single person that I talk to. Our guest today is Aleya Harris. Aleya is a StoryBrand certified guide, so she has so much wisdom to share on branding.
Something you may not realize is that your brand story is not about you. It’s all about your client and how you can help them. Your client is the hero, and you are their guide. This concept comes directly from Campbell’s hero’s journey. It works so well because people naturally see themselves as the heroes of their own stories. What they need is not another hero to compete with, but a guide that can help them overcome obstacles. You want to make sure that your role as a guide and the problem that you will help your hero overcome are very clear to your clients.
Your role and the problem you solve are essential parts of your brand, and that brand must be in everything you do. Your brand story should be in your social media posts, podcasts, blogs, and emails. Remember that everything you do should contribute in some way to your overall story. If something doesn’t align with your brand, you need to change it or get rid of it.
Something you must understand about your brand story is that it is always evolving, so don’t be afraid of change! You will need to adapt your story to new problems as the needs of your clients change. As you make these pivots, be absolutely certain that you are consistent. Make sure that you update all of your content as soon as possible because different stories in different places just creates confusion for your clients.
I love the StoryBrand Framework so much, and I love getting to talk to passionate people like Aleya about it. Having a brand story is foundational for everything you do. It is a basic framework that you can use to drive your processes over and over again. It also helps you connect with people because your focus shifts from you to them. In the end, it leads to more productivity and profitability. If you want to learn more about story brands, please listen to this podcast!
What is a brand story?
How to incorporate your brand story into everything you do
How to let your brand story evolve
“You need to package yourself, and the first part of your package is the problem that you solve.”
“Your brandstory should be in every word you write, regardless of where it is.”
“You don’t need to hold on to everyone...You have to realize that people are not always meant to be in your life forever.”