In this episode, Angela and Annette Naif discuss:
*The importance of investing in a business coach, even if you think you don’t need one
*Strategy, strategy, strategy
*Knowing the laws for businesses in your area/state
*Ever changing challenges, that make you stronger
Key Takeaways:
*Be intentional in your marketing for your business
*Batch your content and block your calendar
*Be intentional with your strategies
*Recognize who the right clients are from the beginning
“Be honest and know when to say no” - Annette Naif
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In this episode, Angela and Gemaal Pratts discuss:
*The cocktail culture in Nashville
*Behind the bar: Bar Establishments vs. Weddings & Events
*Thinking outside of the box and being creative
*New innovative cocktail ideas
Key Takeaways:
*The importance of small tastings and being selective with who you bring with you
*Creating a connection with your clients
*The importance of social media
*Consistent service makes happy clients
“If you dream it you can drink it” - Gemaal Pratts
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In this episode, Angela and Robert Young discuss:
*What “Covert” really means
*Building a good reputation
*The importance of follow through to get proven results
*Defining the opioid crisis
Key Takeaways:
*Know when to “fold em” and come back to a project another time
*Be aware of the crime in your area and what precautions to take
*How to be clear and concise to get your message across to your audience
*Highlights of the book Gray: Rise & Fall of 1422
“We get proven results.” - Robert Young
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We are so excited to have Literary Advisor, Marquie Young on this episode of Business Unveiled, where she shares her thoughts and analysis on the book Empowering Yourself. Keep reading for an overview of this episode!
*The People Game: It’s all about people; the people you know, the way others perceive you, how you learn to use the people around you to your advantage
*Reading the Environment: Know what is expected
*PIE: Performance-The Entry Ticket-10%
- Doing well is important, but working hard will only get you so far
*Image: 40%
- Think the first 20 seconds of an interview, how you look, what the interviewer sees as you walk in... matters
*Exposure: 50%
- Who knows you are there, are those people influential? Make sure you are seen, but since Performance and Image matter; make sure you are doing a good job and that you look the part (or that others think you look the part)
*The Game Board:
- Whoever is at the top makes the rules
- We live in a class system, 7 classes:
7-old money (think kennedys, rockafellers)
6-new money (famous people, athletes, movie stars)
5-SMALL BUSINESS OWNERS, professionals (lawyers/doctors)
For our purposes the 4-6 levels matter most. moving from working for someone to working for your self, to (your favorite) working for your business not "in" your business. For this delegation is key, especially for small business owners. You have to make time to get your 50% exposure by delegating tasks (even personal ones) to others. i.e. neighborhood kid to mow your grass.
4-company managers
- Your ability to learn the rules within each class matter if you are change your position. This can be learned and you must be willing to change and adapt.
*Game Skills:
- set goals
- control your emotions
- delegate - it will allow you to free time that is needed for activities that can help move you toward your goals
- Plan
*POWER:
- the ability to influence
- Position Power
- Knowledge Power
- Charismatic Power
- Power by Association
*Why Are Rules Important:
- You are immediately in the game
- You need to know the rules early and parents typically teach but mentoring is important also
- If you do not understand the rules to the game, to each class, to your organization; you will not be able to advance.
*How to Learn the Rules of Your Organization
Reading the Environment
- Observe
- Question - without being intrusive
- Interperet
- Adapt (to the rules you have learned)
*The Challenge:
- The game isn't fair, you not only have to know the rules but be willing to take the risks required to advance. If everyone could be at the top of their perspective pyramid then it would be fair but not everyone knows or learns the rules, thus, they cannot advance.
- You are in control, set the right goals, go for them and never stop growing.
Humanizing Social Media with Aja Price
In this episode, Angela and Aja Price discuss:
*Brand Story
*Compelling Copy
*Social Media Management Resources
*Social Media Strategy
Key Takeaways:
*Your brand is the solution, the hero to the character who has a problem and a need
*Hook, CTA, Meat & Potatoes (Story), CTA, Tagline
*PLANN, Zapier, Panable, Viral Loops
*Hypothesis, Control, Variables, Test, Home
“As always be Notably, you!” - Aja Price
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