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Business Unveiled: Expert Tips and Secrets from Top Creative Industry Professionals

Business Unveiled is a podcast helping people in the creative industry refine their skills and grow their business. In every episode, you’ll be taken behind the scenes of the creative industry with celebrity wedding planner, entrepreneur, and productivity consultant Angela Proffitt as she shares her experiences in running a high profile event and design company around that world. There's nothing Angela and her team haven't seen before, and you'll get to listen to what she's experienced, how she got through it, and what she learned along the way. Business Unveiled is the go to podcast for anyone who wants to develop a productive and profitable business in the creative industry. For more helpful tips, visit www.angelaproffitt.com.
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Now displaying: Page 1
Mar 23, 2022
Before the digital age, music was a lot different. If you wanted to listen to music, you had to buy CDs or vinyl records, and if you wanted to hear a specific song, you had to sit through an entire album just to get to it. 

Nowadays, of course, we have iTunes and Spotify and other digital music platforms that let us listen to whatever we want, whenever we want. It's hard to imagine going back to the old way of doing things! But what if there were a way for musicians and music industry professionals to share craft, digitally?

I’m so excited to share today’s guest, Owen Grover, CEO of TrueFire Studios, who will be sharing with us all about the digitalisation of learning within the music industry and its benefits compared to traditional methods.

Main Topics:

- The digitalisation of learning within the music industry and its benefits compared to traditional methods.
- The intersection of music and tech, and its evolution during the pandemic.
- What Owen has learned about e-learning after serving over 3M customers. 

Key Takeaways:

- Help artists make money
- Create instructional content
- The intersection of music and tech

More About Our Guest:

Owen Grover is the CEO of TrueFire Studios, one of the biggest music education brands out there, with 4 main brands:

  • Artistworks.com: an online music platform focused on making learning affordable and easy. The platform has over 50k lessons, 35+ teachers, and has taught tens of thousands of students in 80+ countries.
  • TrueFire: a digital guitar lessons platform that has collaborated with 300+ top artists and educators, and has over 40k video lessons available.
  • FaderPro: an online music education platform focused on electronic dance music that has teamed up with big names like Nicky Romero.
  • JamPlay: a leading resource for learning to play the guitar and bass online that has over 500k customers and 300k followers across social media.

Owen also helped produce the concert for Sandy Relief at Madison Square Garden, which raised over $55 million for victims of Hurricane Sandy. Owen is also known for building Pocket Casts, an Australian-born podcasting app.

Owen has been actively involved in the media and entertainment industry for nearly 20 years. He lives in Brooklyn with his wife Dr. Erin Gilbert and their son Devon. A passionate music fan, his favorite band is The Clash.

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