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Business Unveiled: Expert Tips and Secrets from Top Creative Industry Professionals

Business Unveiled is a podcast helping people in the creative industry refine their skills and grow their business. In every episode, you’ll be taken behind the scenes of the creative industry with celebrity wedding planner, entrepreneur, and productivity consultant Angela Proffitt as she shares her experiences in running a high profile event and design company around that world. There's nothing Angela and her team haven't seen before, and you'll get to listen to what she's experienced, how she got through it, and what she learned along the way. Business Unveiled is the go to podcast for anyone who wants to develop a productive and profitable business in the creative industry. For more helpful tips, visit www.angelaproffitt.com.
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Now displaying: 2019
Jul 9, 2019

In this episode, Angela and Staci discuss:

*Why to focus on the relationship and not the “Deal”
*How to “give to get”
*Attracting people with your integrity

 

Key takeaways:

*Relationships over transactions
*It is ok to give some things away for free
*A no today may very well be a yes tomorrow

 

“The time to perfect your business is not when things are going wrong, it’s while things are going right” - Staci Wolff

 

Connect with Guest:

Facebook 

Instagram

LinkedIn

Website

Email

Jul 2, 2019

In this episode, Angela and Liz discuss:

*How Liz built her business from a Twitter account. 

*The power and importance of becoming a “thought leader” for your business. 

*How Liz used her own events to drive new revenue and build her influence. 

 

Key takeaways:

*Building a genuine audience on social media gives you a platform you can monetize.

*Authenticity is key - you have to know who you are before you can share it with others. 

*Having a strong brand and defined niche gives you new opportunities to monetize your expertise. 

 

Take your business from something that exists to something that works for you. - Liz King Caruso

 

Website

Facebook

Instagram

Youtube

LinkedIn

Twitter

Email

 

If you’re ready to be respected for your expertise and want to watch your business multiply, check out Liz’s Ignite consulting program at lizkingevents.com/ignite!

 

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Jun 25, 2019

In this episode, Angela and Keith discuss:

*The benefits of chat bots and live chat

*Split testing to market more successfully to your audience

*Working on your business vs. working in your business

 

Key Takeaways:

*Pay attention to the world and adapt your business to it

*Efficient and quality client connection

*How to keep everyone on the same page as your business grows

 

“It takes work and communication to get it right.” - Keith Phillips

 

Connect with Guest:

Facebook

Website

Email

LinkedIn

Jun 18, 2019

Being a Fearless Business Owner with Kathryn Porritt

 

In this episode, Angela and Kathryn discuss:

*The importance of connecting with a consultant for your business

*What is a sales funnel?

*Defining your target market

 

Key Takeaways:

*Marketing should make your business more simple not more complex

*Know who you are selling to and be confident in what you are marketing

*Bring someone in to detect the blindspots in your business

 

“Business really should be simple” - Kathryn Porritt

 

Connect with Guest:

Facebook

Website

Email

 

Check out Business Bravery at https://businessbravery.com/angelaproffitt

Jun 11, 2019

In this episode, Angela and Jacob discuss:

*At what point to define yourself as a creative

*The evolution and growth of business

*Pushing yourself out of the norm so your creativity can thrive

 

Key Takeaways:

*Think outside of the box and find your uniqueness

*Get comfortable being uncomfortable

*If you’re going to do something, do it in a unique, passionate way and to help people

 

“Do your best every single time” - Jacob Towe

 

Connect with Guest:

Website

Email 

Facebook

Website

Email

 

Youtube

Instagram

Jun 4, 2019

In this episode, Angela and  Kelly discuss:

*Why different is better than better

*How knowing your ONLY-NESS will convert more sales

*What specifically makes your “brand” relevant

 

Key takeaways:

*Learn how to uncover the things that make you remarkable

*How you can influence others’ perception of you and your biz

*The power of 3: Image + Voice + Promise

 

“Be a chess player in a world of checkers.” - Kelly Lucente

 

Re-Tool Marketing Website 

Brand by Kelly Website

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Instagram

Youtube

LinkedIn

Pinterest

Twitter

May 28, 2019

In this episode, Angela and Judith discuss:

*Why jewelry?

*The meaning behind specific gemstones

*The different kinds and tiers of jewelry

*Ecommerce challenges

 

Key Takeaways:

*Have a guided business plan

*The importance of a strong support network

*Keep faith to overcome challenges, you WILL overcome

*Be inclusive and kind in all areas and especially your business

 

“It’s magical when work meets passion” - Judith Bright

 

Connect with Guest:

Instagram

Facebook

Website

Email

May 21, 2019

In this episode, Angela and Adam, Canaan and Austin discuss:

*Capturing a story through photography

*Building a team with different strengths and roles

*Connecting with your clients

*Being intentional with work and home life

 

Key Takeaways:

*The importance of defining best practices for your business

*Overcoming unforeseen business challenges

*Setting boundaries to ensure quality within your business

*Being authentic through sharing behind the scenes

 

“We want to thrive, not just survive. In every aspect.“ — Details Nashville

 

Connect with Guest:

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Facebook

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Email

May 14, 2019

In this episode, Angela and Corrine discuss:

*Taking a leap to tackle the seemingly impossible

*Working with Software Developers-- today’s rockstars

*Customer Service- the good, the bad and the ugly

*Staying true to your mission and your promises

 

Key Takeaways:

*Be Profitable, never run out of cash
*Believe in yourself first, or no one else will
*Surround yourself with positive mentors, influencers and other dreamers
*Personal touches-- and making a good first impression

 

"If I can offer any advice to other aspiring entrepreneurs it would be this: Never give up. When your dreams may seem audacious or impossible, and no one believes in them, remember you are enough. You can do it. Dream bigger." — Corrine Heck

 

Connect with Guest:

Facebook

Website

Email

Youtube

 

Use the promo code “proffitt” to get 25% off your first month or first year now through May 31, 2019.

May 7, 2019

In this episode, Angela Channing Moreland & McKensie Stokel discuss:

*The importance of a strong support team when starting a business

*Different forms of marketing and how they affect your ROI

*Vetting your vendors/bands before you suggest them to your clients

*Being patient in the world of NOW

 

Key Takeaways:

*When cofounding a business be sure to establish roles

*When choosing an artist, live video is a huge component in decision making

*Be open to change, industries are constantly evolving

*Define clear goals for you and your business

 

“We strive to become the answer, not just an option.” - Channing Moreland & McKensie Stokel

 

Connect with Guest:

Twitter

Facebook

Website  

Email

Show

Youtube

LinkedIn

Apr 30, 2019

In this episode, Angela and Annette Naif discuss:

*The importance of investing in a business coach, even if you think you don’t need one

*Strategy, strategy, strategy

*Knowing the laws for businesses in your area/state

*Ever changing challenges, that make you stronger

 

Key Takeaways:

*Be intentional in your marketing for your business

*Batch your content and block your calendar

*Be intentional with your strategies

*Recognize who the right clients are from the beginning

 

“Be honest and know when to say no” - Annette Naif

 

Connect with Guest:

Twitter

Facebook

Website

Email

LinkedIn Annette

LinkedIn Naif Productions

Apr 23, 2019

In this episode, Angela and Gemaal Pratts discuss:

*The cocktail culture in Nashville

*Behind the bar: Bar Establishments vs. Weddings & Events

*Thinking outside of the box and being creative

*New innovative cocktail ideas

 

Key Takeaways:

*The importance of small tastings and being selective with who you bring with you

*Creating a connection with your clients

*The importance of social media

*Consistent service makes happy clients

 

“If you dream it you can drink it” - Gemaal Pratts

 

Connect with Guest:

Instagram Apertif

Facebook

Instagram The Vieux Carre

Website 

Email

Apr 16, 2019

In this episode, Angela and Robert Young discuss:

*What “Covert” really means

*Building a good reputation

*The importance of follow through to get proven results

*Defining the opioid crisis

 

Key Takeaways:

*Know when to “fold em” and come back to a project another time

*Be aware of the crime in your area and what precautions to take

*How to be clear and concise to get your message across to your audience

*Highlights of the book Gray: Rise & Fall of 1422

 

“We get proven results.” - Robert Young

 

Connect with Guest:

 

Email

Instagram

Twitter

Facebook

Apr 9, 2019

We are so excited to have Literary Advisor, Marquie Young on this episode of Business Unveiled, where she shares her thoughts and analysis on the book Empowering Yourself. Keep reading for an overview of this episode!

*The People Game: It’s all about people; the people you know, the way others perceive you, how you learn to use the people around you to your advantage

*Reading the Environment: Know what is expected

*PIE: Performance-The Entry Ticket-10%

- Doing well is important, but working hard will only get you so far

*Image: 40%

- Think the first 20 seconds of an interview, how you look, what the interviewer sees as you walk in... matters

*Exposure: 50%

- Who knows you are there, are those people influential? Make sure you are seen, but since Performance and Image matter; make sure you are doing a good job and that you look the part (or that others think you look the part)

*The Game Board:

- Whoever is at the top makes the rules

- We live in a class system, 7 classes:

7-old money (think kennedys, rockafellers)

6-new money (famous people, athletes, movie stars)

5-SMALL BUSINESS OWNERS, professionals (lawyers/doctors)

For our purposes the 4-6 levels matter most. moving from working for someone to working for your self, to (your favorite) working for your business not "in" your business. For this delegation is key, especially for small business owners. You have to make time to get your 50% exposure by delegating tasks (even personal ones) to others. i.e. neighborhood kid to mow your grass.

4-company managers

- Your ability to learn the rules within each class matter if you are change your position. This can be learned and you must be willing to change and adapt.

*Game Skills:

- set goals

- control your emotions

- delegate - it will allow you to free time that is needed for activities that can help move you toward your goals

- Plan

*POWER:

- the ability to influence

- Position Power

- Knowledge Power

- Charismatic Power

- Power by Association

*Why Are Rules Important:

- You are immediately in the game

- You need to know the rules early and parents typically teach but mentoring is important also

- If you do not understand the rules to the game, to each class, to your organization; you will not be able to advance.

*How to Learn the Rules of Your Organization

Reading the Environment

- Observe

- Question - without being intrusive

- Interperet

- Adapt (to the rules you have learned)

*The Challenge:

- The game isn't fair, you not only have to know the rules but be willing to take the risks required to advance. If everyone could be at the top of their perspective pyramid then it would be fair but not everyone knows or learns the rules, thus, they cannot advance.

- You are in control, set the right goals, go for them and never stop growing.

Apr 2, 2019

Humanizing Social Media with Aja Price

 

In this episode, Angela and Aja Price discuss:

*Brand Story

*Compelling Copy

*Social Media Management Resources

*Social Media Strategy

 

Key Takeaways:

*Your brand is the solution, the hero to the character who has a problem and a need

*Hook, CTA, Meat & Potatoes (Story), CTA, Tagline

*PLANN, Zapier, Panable, Viral Loops

*Hypothesis, Control, Variables, Test, Home

 

“As always be Notably, you!” - Aja Price

 

Connect with Guest:

 

Twitter

Facebook

Website

Email

Youtube

LinkedIn

Mar 26, 2019

Thank you so much for tuning in to this episode of Business Unveiled, expert tips and secrets from top creative industry professionals. Where we take you behind the scenes of our past experiences in the creative industry and share with you what we have learned from them and how they have made us stronger.

This podcast will help you grow a productive and profitable business to launch you into success within the creative industry.

Mar 19, 2019

In this episode, Angela and Michael Martin discuss:

*Michael’s journey cooking all over the globe

*The meanings of different kinds of foods (ie. local, organic)

*Establishing relationships with great local vendors

*The importance of tastings

 

Key Takeaways:

*Know what is best for each season to give your clients the best recommendations

*Where you source your food and how you present it is everything

*Keep your social media current and up to date

*Take opportunities as they come you never know where they will take you

 

“We’re different, the food is different, people react differently.” - Michael Martin

 

Connect with Guest:

Twitter:  https://twitter.com/SouthForkTN

Facebook:  https://www.facebook.com/southforkcateringco/

Website:   www.southforktn.com

Email:   michael@southforktn.com

Instagram: https://www.instagram.com/southforktn/

 

 

 

 

Mar 12, 2019

In this episode, Angela and Chris Carmichael discuss:

*Vlog easy a game changing video editing app

*Learning from the ups and downs and overcoming it

*Creating content with a purpose

*Taking the leap to creating your own success

 

Key Takeaways:

*Finding the best avenues to save time

*It’s all about consistency

*Ways to save time for creators

*Time saving tips

 

“You have to have the sad times to understand what happiness is.” - Chris Carmichael

 

Connect with Guest:

Facebook: https://www.facebook.com/christophercarmichael

Instagram: https://www.instagram.com/chriscarm/

 

Spread your story with Vlog Easy today!!!! Click here NOW to download for free!!  Send me your videos, I would love to see them!!

Mar 5, 2019

In this episode, Angela and Lisa Keyser discuss:

*Starting roots in the medical industry

*Dermaplaning, what is it, and how to do it safely

*Different kinds of skincare that are appropriate for events and everyday

*Being well educated on what is safe and healthy for your specific skin

 

Key Takeaways:

*Always do a trial run before a wedding or event to know how your skin will respond

*Be cautious of the products in different countries

*Always test products before you use them before an event

*Your skin care regimen should continue and be consistent after your event to keep your skin healthy

 

“It is a lot more than lacing up your shoes and going to run a marathon, it is the same with your skin, you have to look at the whole picture” - Lisa Keyser

 

Connect with Guest:

 

Instagram: https://www.instagram.com/lisa_keyser/

Twitter: https://twitter.com/_LisaKeyser

Facebook: https://www.facebook.com/KeyserAesthetics/

Website: keyseraesthetics.com

Email: lisa@lkeyser.com

 

This episode is sponsored by Care/of Vitamins. Use code “apcares” for 25% off your first order!

 

Be sure to visit Lisa and mention the podcast for 20% off Intraceuticals Oxygen Treatments (regularly $150) through the Month of March 2019!

Feb 26, 2019

In this episode, Angela and Jim McCarthy discuss:

*How to be assertive, close and decide what’s next

*Marinating your mind and being around good people

*The value of having a strategy

*Defining the purpose of an intro and outro

 

Key Takeaways:

*You have to get comfortable with being uncomfortable

*It is key to surround yourself with people who are not like you to help you learn

*Building your business to its greatest potential

*Finding your best fit in the world of business

 

“A lobster only grows when it outgrows it’s shell, in order to do that it has to become uncomfortable” - Jim McCarthy

 

Connect with Guest:

Twitter:  https://twitter.com/jimmccarthyvos

Facebook:  https://www.facebook.com/jimmccarthyvos

Website:  https://www.jimmccarthyvoiceovers.com/

Podcast: https://feeds.blubrry.com/feeds/jmvoweeklyprimer.xml

Youtube: https://www.youtube.com/c/JimMcCarthyVoiceOvers

LinkedIn: https://www.linkedin.com/in/jimmccarthyvoiceovers/

Instagram: https://www.instagram.com/jimmccarthyvos/

Feb 19, 2019

In this episode, Angela and Shane discuss:

*The 3 areas you need to look at and the plan to prioritize and get opportunities flowing

*Consumer view

*Competitor view

*Business view

*Agility

 

Key Takeaways:

*Learn how to uncover missed opportunities

*Find weaknesses in your market

*Reduce cost and earn more profit

*And get the right stuff done

Feb 12, 2019

In this episode, Angela and Blake Chaffin discuss:

*Putting together a well rounded team

*Using previous experiences to succeed in future opportunities

*The importance of insurance for your business

*Networking with those in your industry

 

Key Takeaways:

*Establish a team that is not like you

*Have “friendors” in your industry that you can go to when you need a helping hand

*Do what challenges you and what makes you happy

*Being busy is not the same as being productive

 

“You don’t learn anything when times are easy. There is so much opportunity in the hard times.” - Blake Chaffin

Feb 5, 2019

In this episode, Angela and Rachel Sheerin discuss:

  • The alarming rate we’re losing great hospitality and wedding professionals and what’s causing people to quit
  • What causes burnout in loving professionals and how to spot the signs of burnout in yourself and others
  • How to heal yourself when the joy is gone from your work and get back to loving your work, life and self!
  • The power of supporting each other, being authentic and living a life aligned with our values

Key Takeaways:

  • Burnout is a common occurrence in high-performing professionals who achieve rapid success, constantly exceed goals and find immense self-worth in their work - average people do not get burned out, so if you’re burned out you’re probably a badass!
  • When you’re being a person you’re not proud of, thinking thoughts that the “real you” never would entertain and feel nothing and everything all at once, you’re probably burned out - but you’re not alone.
  • Having awareness in our industry of burnout, as an indication of change within ourself and not a stamp of failure and hopelessness can help save yourself, your career, your relationships and, possibly, your life.
  • We work in the best industry in the entire world - if you don’t believe that, ask yourself “Why not?” and navigate your way back to joy, this time on your own terms. I’m cheering you on.

“We work in the best industry in the entire world - if you don’t believe that, ask yourself “Why not?” and navigate your way back to joy, this time on your own terms. I’m cheering you on.” - Rachel Sheerin

 

Connect with Guest:

Facebook

Website

Email

 

LinkedIn 

Instagram

 

Rachel Sheerin is a hospitality speaker and trainer who is on a personal mission to help people sell more, be happy and define success on their own terms!

Featured in Inc. Magazine for her unorthodox keynotes and team training, Rachel has also appeared on This Week in Weddings, Lodging Leaders and more.

Rachel's training clients include hotel sales teams, catering companies, meeting planners and and anyone dedicated to serving others and celebrating everything!

Rachel currently serves as the Director of Education and Programs for WIPA, is a long time NACE member and takes her margaritas without salt on the rim.

Jan 29, 2019

In this episode, Angela and Peggy Kelley discuss:

*Living in the world of tech and also in the world of heart

*The difference in designers, planners and coordinators

*Setting expectations

*The difference in a budget and a spending plan

 

Key Takeaways:

*How to get from your head to your heart

*Translating “vendor speak” into “couple speak”

*The value of video for your wedding

*The importance of Time Blocking

 

Weddings are a live production/performance and you only get one take” - Peggy Kelley

 

Twitter:  URTimeless

Facebook:  Facebook.com/latenitebride and

Facebook.com/timelesscelebrations  and

Facebook.com/PeggyKelley

Website:   www.timelesscelebrations.com & www.latenitebride.com

Email: peggy@timelesscelebrations.com & peggy@latenitebride.com

Show: Late Nite Bride

Youtube: www.youtube.com/latenitebride

LinkedIn: www.linkedin.com/in/peggy-kelley-3a18204/

Jan 22, 2019

In this episode, Angela and Kathy Thomas discuss:

*How the events industry is “Smoke and Mirrors”

*Asking yourself “How do I want my clients to feel?”

*Celebrating love

*Owning your own time

 

Key Takeaways:

*Opening the door for clients to make sure you are the right person for them

*Sharing with your clients your knowledge so you can better understand their expectations

*The “small” details truly matter

*Hiring professionals really matter, especially when it comes to the finished product

 

I feel your wedding images should be the piece of your wedding that doesn't get dated and go out-of-style, they should evoke emotion in you when viewing them.” - Kathy Thomas

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