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Business Unveiled: Expert Tips and Secrets from Top Creative Industry Professionals

Business Unveiled is a podcast helping people in the creative industry refine their skills and grow their business. In every episode, you’ll be taken behind the scenes of the creative industry with celebrity wedding planner, entrepreneur, and productivity consultant Angela Proffitt as she shares her experiences in running a high profile event and design company around that world. There's nothing Angela and her team haven't seen before, and you'll get to listen to what she's experienced, how she got through it, and what she learned along the way. Business Unveiled is the go to podcast for anyone who wants to develop a productive and profitable business in the creative industry. For more helpful tips, visit www.angelaproffitt.com.
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Business Unveiled: Expert Tips and Secrets from Top Creative Industry Professionals
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Now displaying: 2017
Jun 26, 2017

Did you know that even the pushiest, picky, high maintenance or micromanaging clients want to let go of control? They really do. However, they’re looking for something to remove their fear of something going wrong. This is where your standard process for communication comes into play. When you have a standard, consistent process you use with clients, it helps establish trust. It also provides helpful boundaries. In this episode, Angela and her lead consultant Alison will share how to communicate and stick to your process so new clients get a great experience (even if they’re ignoring the process themselves).

Jun 19, 2017

The wedding and event industry is a lucrative business. As a result, new hotels, restaurants or clubs are opening up their space to host weddings and private events. This means you’ll likely have clients booking venues that you’ve never seen or worked in before. It’s a great opportunity to discover new spaces for future clients. However, it can also cause headaches for you and your time unless you follow the most important rule of using a venue for the first time. Require your team and vendors visit the venue at least once prior to the weekend or day of the event. Working in a new venue for the first time without a site visit is like hoping to fall in love on a blind date; it’s possible, but far from likely. Listen to this episode as Angela shares a story illustrating the importance of site visits.

Jun 12, 2017

The longer you work with weddings and events, the more you’ll master the big areas like logistics, design, catering, vendor management, etc. However, it’s impossible to prepare for every situation and every client request, and sometimes that leads to unforeseen mistakes. In this episode of Weddings Unveiled, Angela and her lead consultant Alison Burry discuss how you learn from these mistakes and develop simple solutions so they never happen again.

Jun 5, 2017

Whether it’s first your wedding or 100th wedding, every planner and day-of coordinator will encounter something unexpected in the process of putting on an event. Each time, you’ll be forced to answer the question: “How will my team and I respond?” In today’s episode, Angela is again joined by her company’s lead consultant Alison Burry. They’ll share an unexpected situation that they had never previously experienced and how they got through it. We hope you’ll hear a few ideas that you and your team can use when the unexpected occurs because it eventually will.

May 29, 2017

Everyone knows that adequate preparation is key to executing a successful event. However, what happens when your normal preparation measures don't quite cut it? Knowing when to step into high gear and over prepare can make all the difference in how smoothly everything runs on the big day. Listen as Angela and her co-host Alison discuss a time when a restaurant's first time catering experience taught them a valuable lesson in over preparation that they will never forget.  

May 22, 2017

In an ever-changing world, technology is no exception. From new ways to capture wedding footage to LED dance floors, technology keeps us on our toes and so do the requests of our clients. As an event planner, it is important to educate yourself on what new trends might be coming down the pike and who the right vendor is for those services. In this episode, Angela and her co-host Alison Burry talk about a time when technology almost got the best of them. Listen as they discuss valuable lessons in preparation and partnership, and how their experience can help you stay ahead of the curve.

May 15, 2017

Successful partnerships are essential in any business, and that is especially true in the world of event planning. With so many venues and vendors to choose from, it is important to consider what each one is capable of and if you can rely on their consistent follow through. Covering these points from the beginning sets you up for a successful event and helps you avoid unnecessary stress. That being said, even with the most trustworthy of venues, you need to know when it’s appropriate to follow-up. In this episode, Angela and her co-host Alison discuss a situation when a new wedding venue didn't know what they didn't know until it was almost too late. Listen to the full episode to hear how knowing the right time to follow-up helped them avoid a major obstacle on their client’s big day.

May 8, 2017

When the big day rolls around, emotions are running high and it is easy to get lost in the hustle and bustle of the to-do list. In this episode, Angela shares ways to counter these challenges by making sure clients remain stress-free during their big event. The good news is this isn’t hard to do when you have formed a relationship of trust with your client and have created an environment of flexibility. Listen as Angela and her co-host Alison discuss an occasion when maintaining a flexible environment was essential to making a bride’s special day a little more stress-free.

May 1, 2017

There is nothing better than being able to do what you love for the people you love. As Angela says throughout this episode, you can pick your clients but you can’t pick your family. Being able to successfully walk the line between personal relationships and professionalism is essential when planning a memorable event for those closest to you. It can definitely be a challenge to keep that “I know best” attitude at bay, but take a listen as Angela shares an experience when doing just that made for an unforgettable night for her family.

Apr 24, 2017

In the world of event planning, bumps in the road and last minute changes are unavoidable. The trick in planning a successful event is knowing how to use those challenges to your advantage. In this episode, Angela and her co-host Alison discuss a situation when unexpected challenges taught them the importance of approaching each situation with understanding, the value of over communicating, and what a difference it can make to have a “go with the flow” type of attitude.  Take a listen to get the full story.

Apr 17, 2017

In this episode, Angela shares the importance of making sure your clients are the perfect fit for you and your team. Fortunately, the process is easy when honesty is at the heart of your planning and the right boundaries are in place.  Listen as Angela and her co-host Alison discuss a few occasions when saying no was the right choice.

Apr 10, 2017

In this episode, Angela shares how easy it is to miscommunicate with your team, vendors, and clients when you’re not using the same terminology. Luckily, the solution isn’t complicated; it just requires consistency and diligence. Listen as Angela and her co-host Alison discuss why you should and how you can create a common language with your team, vendors, and clients.

Apr 3, 2017

Your clients may be in love, but that doesn't guarantee everything is going well with their respective families, especially their parents. In this episode of Weddings Unveiled, you'll learn how to handle tension amongst the bride's or groom's family. Listen as Angela Proffitt and her co-host Alison share the challenging realities of family drama, uncommunicated wishes and why you should encourage your clients to communicate with their close family members and friends before the big day.

Mar 27, 2017

It’s hard to imagine a wedding today without a hashtag and a flood of photos on social media. However, before you go posting to your profile, consult with your client to clarify what, if any, information they are comfortable making available to the public eye. Even information shared with the design team can be sensitive and should be handled with care. On today’s podcast, Alison and I share steps you can take to ensure your client feels safe and secure.

Mar 20, 2017

Nailing down accurate numbers for guest attendance can be difficult. 100 percent attendance is rare, so most people start planning for a slightly lower estimated number of attendees in mind. However, occasionally, you receive the maximum number of RSVPs. Yikes! In today’s episode, I explain how creativity and room design can make even the trickiest guest numbers doable. Together with Alison Burry, my podcast co-host and event consultant, we talk about partnering with brides to make it all come together and how communicating those plans to all event staff and vendors makes the experience seamless. After this episode, you will understand the importance of flexibility, creativity, and communication in wedding planning.

Mar 13, 2017

When clients come to us with ideas that they’re excited about, the last thing we want to do is burst their bubble. However, the truth is they hired us because we know what we’re doing. A minor disappointment now is better than a huge disappointment later once the money has been spent. This happened when one of my brides had a unique idea for wedding favors. I knew this wasn’t the best idea, but the bride’s enthusiasm won us over and we went for it. Sure enough, it didn’t go as planned, but it’s a lesson I’ll never forget. Honesty wins every time.

Mar 6, 2017

Surprises on event day can throw a wrench in even the best-laid plans. Clear communication can ensure that everyone knows what to expect and has the tools necessary to deliver a great event. Listen in to hear me, along with my event consultant Alison Burry, share suggestions for improving communication with your team, vendors, and clients. From having a great radio system to providing proper transportation, we’ll give you the inside scoop on how to invest in tools to help your team and make sure your event goes off without a hitch.

Feb 27, 2017

As event planning professionals, our first instinct is to help everyone that walks through our door. However, over the years I’ve learned this simple truth: You can’t be everything to everybody. I learned this lesson a few years ago when I worked with a bride who fell outside the lines of my ideal client profile. I knew it wasn’t the right fit, but I wanted to try and help her anyway. In the end, the experience wasn’t good for either of us.

Feb 20, 2017

Customer service is essential to any business and the wedding industry is no different; but, sometimes saying ‘no’ is just as important as saying ‘yes.’ In today’s episode, I describe two experiences and lessons I’ve learned: 1) why client satisfaction means being a co-conspirator in a bride’s secret and 2) what holding personal items will do to your wallet. Together with Alison Burry, my podcast co-host and event consultant, we will make it clear that saying ‘yes’ and saying ‘no’ are equally important in the event planning business.

Feb 13, 2017

Having a stellar band or DJ that gets guests engaged and keeps the energy levels high is essential to any successful event. However, what happens when the entertainment is skilled with events but not specifically weddings? This week, celebrity wedding planner and event designer, Angela Proffitt, shares her experience working with one of the premiere live bands in the southeast. Together with her podcast co-host and senior event consultant, Alison Burry, they unveil how to guarantee the musical entertainment perfectly executes every reception. You will discover what questions to ask upfront, how to set expectations, and ultimately how to wow clients by delivering an entertainment experience unlike any other.

Feb 6, 2017

What do you do when the forecast predicts sun but you get rain instead? On today’s podcast, Angela is joined by her team's senior event consultant Alison Burry to address how to handle wacky weather. Listen in to hear how they remedied the situation when an outdoor reception venue flooded the night before a wedding! From setting up early and preparing a solid backup plan to becoming familiar with the area and having a list of local vendors who can offer advice in a pinch, Angela offers tips to help you be prepared come rain or shine.

Jan 30, 2017

Pinterest has made wedding planning a blast for brides, friends, and family alike, but what happens when a DIY project doesn’t quite go as expected? In today’s episode, celebrity wedding planner, Angela Proffitt, describes her experience with a bride and her overload of DIY projects. Together with Alison Burry, her podcast co-host and and event consultant, they share how they handled the bride’s expectations and DIY additions to the wedding. After this episode, you will understand the value of setting expectations with DIY projects in the beginning of the relationship and reminding clients of the importance of communication and trust.

Jan 23, 2017

Every professional in the hospitality industry knows that weather is unpredictable and that you always need a backup plan, but what happens when your backup plan isn’t enough? That’s where Angela and her team found themselves at an outdoor wedding in late spring. They prepared for rain but not freezing temperatures. With a combination of resourcefulness, determination and a little bit of technology, the guests were warm and the bride and groom were thrilled. Listen to the full episode to hear the story and discover how you can prepare for even the oddest situations.

Jan 16, 2017

Nothing has the potential to affect your plans for an event or wedding like being improperly staffed. Whether it’s an event with activities spreads across four locations or a centrally-located wedding requiring you to flip the room in under 40 minutes, you need the right people with you on-site to deliver a great experience to your client and their guests. In episode three of Weddings Unveiled, Angela Proffitt and her senior event consultant Alison Burry share how to properly staff for the day of an event, process challenges with team members during setup, and prepare to flip a room between the ceremony and reception. With these tips, you’ll find it easier to balance your client’s unique, creative ideas with each event’s regular, on-site responsibilities.

Jan 9, 2017

Have you ever seen an a wedding reality TV show on TLC, Bravo or WETV and wished you could be a featured planner or designer on the show? In today’s episode, Angela takes you behind the scenes of her first experience with a television production and shares how the drama can stand in the way of designing a great event. With the help of her podcast host and communication and event consultant, Alison, Angela reveals how you can protect yourself and your relationships while being featured on television. Listeners will also discover the value of doing research and selecting opportunities that align with their brand and ideal clientele.

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